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Separation versus
              integration in
 organization design
Nicolay Worren
European Organisation Design Forum conference, Vevey,
Switzerland, May 10-11, 2012
The dilemma



             Vs.




Separation            Integration
Three arguments
      for separation
1.
2.
3.
The governance perspective

                                 Nestlé
                                 Corporate
                                 Governance
                                 Report




Separation of responsibilities
Underlying principle
Universal?

“Let the wolf take care of the sheep”
“Let the fox guard the hen house”
“Let the dingo take care of the kids”
“Letting the ram take care of the bag of
      oats”.
“Giving the keys to the thief”
Three arguments
      for separation
1. Avoid conflict of interest   

2.
3.
Three arguments
      for separation
1. Avoid conflict of interest

2.
3.
Integration leads to coordination...
which leads to coordination costs.

                                        Time in meetings

          Corporate e-mail traffic
      (billions of messages per year)

      35

      30

      25

      20

      15
                                            1960
      10

       5

       0
           2003   2004   2005   2006




                                            1982
When there’s no role separation,
   everybody needs to coordinate with
               everybody
                                                          1       2       3       4       5       6       7       8       9       10

Advisor 1 (responsible for employee survey and                x       x       x       x       x       x       x       x
division 1)                                       1

Advisor 2 (responsible for performance mngt           x               x       x       x       x       x       x
and division 2)                                   2

Advisor 3 (responsible for leadership                 x       x               x       x       x       x       x
development and division 3)                       3

Advisor 4 (responsible for competence                 x       x       x               x       x       x       x               x
management and division 4)                        4

Advisor 5 (responsible for succession planning        x       x       x       x               x       x       x
and division 5)                                   5

Advisor 6 (works on performance mngt,                 x       x       x       x       x               x       x
responsible for division 6)                       6

Advisor7 (works on leadership development,            x       x       x       x       x       x               x
responsible for division 7)                       7

Advisor 8 (works on employee survey,                  x       x       x       x       x       x
responsible for division 8)                       8

                                                      x
Advisor 9 (works on employee survey)              9

Advisor 10 (works on competence                                               x
management)                                      10


                                                 Source: Worren (2012)
Three arguments
      for separation
1. Avoid conflict of interest

2. Minimize coordination cost 

3.
Three arguments
      for separation
1. Avoid conflict of interest

2. Minimize coordination cost

3.
Three arguments
      for separation
1. Avoid conflict of interest

2. Minimize coordination cost

3.
Pursuing different goals
                       in same vs different unit
   Q: What's the best way to organize for innovation?

        Option 1                                         Option 2                  Option 3
   Functional structure                                 Cross-functional team     Structurally independent

             Manager                                         Manager
                                                                                            Manager


  Mfg         Sales         R&D                   Mfg         Sales       R&D

                                                                                 Existing               New
                                                           New business          business             business




                                                   25% succeeded                90% succeeded



Source: O’Reilly, C. A. & Tushman, M. L. (2004)
Nestlé does it

                “The corporate team set up a

                separate unit, fully owned by

                Nestlé, but completely independent

                from the main organization”


Informant in case study of innovation in Nestlé by Raisch & Tushman (2011)
Three arguments
    for separation
1. Avoid conflict of interest

2. Minimize coordination cost

3. Avoid goal conflicts         
Resources

                                    Blog:
Article      Book                   www.organizationdesign.net




          http://www.amazon.co.uk

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My 2012 EODF presentation

  • 1. Separation versus integration in organization design Nicolay Worren European Organisation Design Forum conference, Vevey, Switzerland, May 10-11, 2012
  • 2. The dilemma Vs. Separation Integration
  • 3. Three arguments for separation 1. 2. 3.
  • 4. The governance perspective Nestlé Corporate Governance Report Separation of responsibilities
  • 6. Universal? “Let the wolf take care of the sheep” “Let the fox guard the hen house” “Let the dingo take care of the kids” “Letting the ram take care of the bag of oats”. “Giving the keys to the thief”
  • 7. Three arguments for separation 1. Avoid conflict of interest  2. 3.
  • 8. Three arguments for separation 1. Avoid conflict of interest 2. 3.
  • 9. Integration leads to coordination... which leads to coordination costs. Time in meetings Corporate e-mail traffic (billions of messages per year) 35 30 25 20 15 1960 10 5 0 2003 2004 2005 2006 1982
  • 10. When there’s no role separation, everybody needs to coordinate with everybody 1 2 3 4 5 6 7 8 9 10 Advisor 1 (responsible for employee survey and x x x x x x x x division 1) 1 Advisor 2 (responsible for performance mngt x x x x x x x and division 2) 2 Advisor 3 (responsible for leadership x x x x x x x development and division 3) 3 Advisor 4 (responsible for competence x x x x x x x x management and division 4) 4 Advisor 5 (responsible for succession planning x x x x x x x and division 5) 5 Advisor 6 (works on performance mngt, x x x x x x x responsible for division 6) 6 Advisor7 (works on leadership development, x x x x x x x responsible for division 7) 7 Advisor 8 (works on employee survey, x x x x x x responsible for division 8) 8 x Advisor 9 (works on employee survey) 9 Advisor 10 (works on competence x management) 10 Source: Worren (2012)
  • 11. Three arguments for separation 1. Avoid conflict of interest 2. Minimize coordination cost  3.
  • 12. Three arguments for separation 1. Avoid conflict of interest 2. Minimize coordination cost 3.
  • 13. Three arguments for separation 1. Avoid conflict of interest 2. Minimize coordination cost 3.
  • 14. Pursuing different goals in same vs different unit Q: What's the best way to organize for innovation? Option 1 Option 2 Option 3 Functional structure Cross-functional team Structurally independent Manager Manager Manager Mfg Sales R&D Mfg Sales R&D Existing New New business business business 25% succeeded 90% succeeded Source: O’Reilly, C. A. & Tushman, M. L. (2004)
  • 15. Nestlé does it “The corporate team set up a separate unit, fully owned by Nestlé, but completely independent from the main organization” Informant in case study of innovation in Nestlé by Raisch & Tushman (2011)
  • 16. Three arguments for separation 1. Avoid conflict of interest 2. Minimize coordination cost 3. Avoid goal conflicts 
  • 17. Resources Blog: Article Book www.organizationdesign.net http://www.amazon.co.uk