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Going mobile
 the next digital gold rush
me:
helped prepare the framework for Technology in
Education for an Apple partner in Asia-Pacific.
Implemented projects on both educational and
enterprise sectors.
Multimedia practitioner for more than 10 years.
Has vast experience in print, web, video and
e-learning production, workflow and distribution.
A faculty of DLS-CSB for almost 10 years.
my company
Parent company
University of Cambridge
Status
Active
Founded
1534                                   The oldest publishing house and the
                                       oldest university press in the world.
Country of origin
England
Headquarters location
Cambridge, England
Distribution
Worldwide
Nonfiction topics                       Academic and educational publisher,
                                       with a regional structure operating in
Science; technology; medicine;
humanities; social sciences; English
language teaching; education
Revenue
213.3 million GBP                      Europe, the Middle East and Africa
                                       (EMEA), the Americas, and Asia-
Official website
www.cambridge.org


                                       Pacific
my job:
develop a wide range of innovative digital products
and work with editors to develop product concepts
oversee every aspect of product development
through to publication.
project managing mobile and tablet app
development
learn from current trends, apply them in our
products.
Talk Outline:
1           Why mobile
&a/v in 1
 Web print           2


          A different
    three




          skill set
Why mobile?
Why mobile?
        mobile device shipments
        have reached the billionth
        mark, almost ready to
        surpass desktops and
        portables.
        Worldwide mobile
        application store
        downloads are forecast
        to reach 17.7 billion
        downloads in 2011, a
        117 percent increase
        from last year.


http://www.readwriteweb.com/mobile/2011/01/2011-mobile-trends-a-look-ahead.php
Why mobile?
                                       by 2014, mobile internet should
                                       take over the desktop internet
                                       usage.
                                       App development project
                                       revenue will reach $100
                                       billion in 2015.
                                       Over 200 million dollars
                                       have been paid out by
                                       Apple to their developers.
http://boagworld.com/business-strategy/why-mobile-matters/
http://www.readwriteweb.com/mobile/2011/07/app-development-services-market-to-reach-100-billion-by-2015.php
http://www.research2guidance.com/shop/index.php/application-developer-market-2010-2015
Apple Keynote WWDC 2010
Workstations                  Laptop                      Tablet               Smartphone
   Robust Programs         Same as workstation      Bigger screen size than
                                                                                 Portable computing
  Full web experience     except it is much more           phones.
                                                                                    Mobile apps.
    Best computing                portable.             Mobile apps.
                                                                                  Hand held device.
      performance         Early concept of mobile      Can be synced

Requires constant power
                              Battery driven.       App functions are not as
        source.                                                                Small screen real estate.
                            sometimes heavy.         robust as full program
  Limited to work area


Content creation and                                Content consumption          Portable content
                          Portable workstation
 development tool                                           tool                 consumption tool



    desktops                                                     mobile
Android was
       announced                               Google
       during the                          announced the                      Chinese
     announcement                          Android Market                  counterfeiters
      of the Open                           on 28 August                    have beaten
        handset                           2008, and made it                  Google to
        Alliance                          available to users               producing an
                                            on 22 October                  Android tablet
                                                2008



2007                       2008                       2010                                  2011
                                                                          A total of 101 million
                                                                          smart phones were
                                                                          shipped out quarter 1
                                                                          in 2011. Of them 37.3
                                                                          million were Android
                         The App store is            Apple launches       phones while there
 iPod Touch                launched.              iPhone 4, iBook Store   was nearly half that
 and iPhone                                           and the iPad        amount 18.65 million
                            iOS is made
    were
                           open for app               Announces
                                                                          that numbered the
 introduced
                           development               7,000,000,000        iPhones sold in the
                                                    App downloads.        same quarter.
images courtesy of stock exchange http://sxc.hu
NYP2002110704 - NEW YORK, Nov. 7 (UPI) -- Microsoft Chairman and Chief Software Architect
          Bill Gates unveils on Nov. 7, 2002, in New York City, the company's new Tablet PC product line



 Y can't just ask customers what they want
  ou
and then try to give that to them. By the time you
     get it built, they'll want something new.
                                       Steve Jobs
Web print
audio and
video in 1
W       Web Content




                                                            Mobile web Content
                                                            Native App
                                                            Web App

                                                  W NA WA
    Create content
    on a computer.
                                                             Mobile web Content
                                                             Native App
                                                             Web App
                                                             Hybrid App
                                                  W NA WA


A small seed that
has grown fast.
images courtesy of stock exchange http://sxc.hu
tablet apps

                                                                         mobile websites

                       ACTION PLAN

                             IELTS
                       for




 Listening            Reading               Writing


                                                       A

   ?
   Help              Speaking            Practical Test


          Progress   Notes   Resources      Settings




                                                                         smartphone apps

Digital products:
...it‘s simply
              about
 enhancing the
  experience by
   merging text
with audio,visual
 and interactive
        elements.

http://blogs.forbes.com/jenniferhicks/2011/07/11/papercut-shows-us-the-future-of-publishing/
http://pushpoppress.com/ourchoice/
interactive infographics                                                            print-like visuals




 audio                                                                                         videos


essentials:
All assets are from “Our Choice” Press Kit http://pushpoppress.com/ourchoice/
                                                                                        Case study 1:
                                                                                OUR CHOICE APP
Defining interactions for the developer




                                             Beautiful
                                          hand-drawn
                                             Artworks




same tools,
                                           designer using photoshop to polish artwork.


new medium.
http://rhymesapp.com/bonus.html
                                                 NURSERY RHYMES APP
                                                                       Case study 2:
Production transforms book into highly
interactive,highly informative learning tool.




                                                Book and iPad format is almost
                                                identical...




http://touchpress.com/




new medium,
new heights.                                                     Case study 3:
                                                       ELEMENTS APP
# 1 Paid App in US                # 1 Paid App in Estonia
             # 1 Paid App in UK                # 1 Paid App in Nicaragua
             # 1 Paid App in Canada            # 1 Paid App in Kazakhstan
             # 1 Paid App in Italy             # 1 Paid App in Argentina
             # 1 Paid App in Germany           # 1 Paid App in Bulgaria
             # 1 Paid App in Russia            # 1 Paid App in Slovakia
             # 1 Paid App in Sweden            # 1 Paid App in Slovenia
             # 1 Paid App in Denmark           # 1 Paid App in Mauritius
             # 1 Paid App in Finland           # 1 Paid App in Chile
             # 1 Paid App in Singapore         # 1 Paid App in Hong Kong
             # 1 Paid App in Poland            # 1 Paid App in Pakistan
             # 1 Paid App in France            # 1 Paid App in Taiwan
             # 1 Paid App in The Netherlands   # 1 Paid App in Colombia
             # 1 Paid App in Malta             # 1 Paid App in Indonesia
             # 1 Paid App in Greece            # 1 Paid App in Thailand
             # 1 Paid App in Austria           # 1 Paid App in India
             # 1 Paid App in Australia         # 1 Paid App in Kenya
             # 1 Paid App in Turkey            # 1 Paid App in Macedonia
             # 1 Paid App in UAE               # 1 Paid App in Croatia
             # 1 Paid App in Saudi Arabia      # 1 Paid App in Macau
             # 1 Paid App in Israel            # 1 Paid App in Paraguay
             # 1 Paid App in Belgium           # 1 Paid App in Peru
             # 1 Paid App in Norway            # 1 Paid App in Armenia
             # 1 Paid App in Hungary           # 1 Paid App in Philippines
             # 1 Paid App in Malaysia          # 1 Paid App in Vietnam
             # 1 Paid App in Luxembourg        # 1 Paid App in Jordan
             # 1 Paid App in Portugal          # 1 Paid App in Sri Lanka
             # 1 Paid App in Czech Republic    # 1 Paid App in Panama
             # 1 Paid App in Spain             # 1 Paid App in Mexico
             # 1 Paid App in Ireland           # 1 Paid App in Niger
             # 1 Paid App in Romania           # 1 Paid App in Moldova
             # 1 Paid App in New Zealand       # 1 Paid App in Honduras



by leaps
             # 1 Paid App in Latvia            # 1 Paid App in Kuwait
             # 1 Paid App in Lithuania




and bounds    ANGRY BIRDS APP
                                         Case study 3:
PC          Originally developed for
                                    these platforms




                    http://www.ea.com/dead-space-iphone-ipad

                    in App purchase model integrated.



pushing the limits. DEADSPACE APP             Case study 4:
SAMARITAN Video game Teaser
  Created using the UDK kit
A different skill set
Going Mobile
General Workflow:

PRE-PRODUCTION                           PRODUCTION                            POST PRODUCTION
                                                    Introduce new assets to
          Effort to transform                                                  Ensure app is approved in the
                                                     the content to produce
          existing content to                                                  digital market, and conforms to
                                                     a richer,more engaging
          fit mobile devices.                                                   standards.
                                                            user experience.


Author- Content                                                                Extensive
Manager-Developer               Develop content to fit the                      user testing
relationship                    new medium. Prepare                            and quality
established.                    content for mobile digital                     control is
                                consumption.                                   enforced.
Mobile Folks:
                                                  Mobile Developer
                                                  UI/UX Designer
                                                  Project Manager
                                                  Content Manager
                                                  QA Specialist

images courtesy of stock exchange http://sxc.hu
Minimum Requirements:
 • Creative (designers)
 • Organized (developers)
 • Experience in multiple platforms is preferred
 • Information design skills
 • Web design and development skills
 • solid understanding of UI and UX
 • Management skills

 images courtesy of stock exchange http://sxc.hu
http://pushpoppress.com



http://www.ustwo.co.uk/



http://touchpress.com/



http://www.rovio.com/




http://www.ea.com/

                          Profiles:
Resources:
Unreal Development Kit http://www.udk.com/download

Apple Developer Portal http://developer.apple.com

GL Basic http://www.glbasic.com/main.php?lang=en&site=order#free

Game Editor http://game-editor.com/Games

Sparrow Framework http://sparrow-framework.org/

Cocos2d Framework http://www.cocos2d-iphone.org

Flixel http://flixel.org/
http://www.cambridgemobileapps.com/
        http://www.cambridge.org
Credits


Going Mobile by Nicolas V. Servino Jr. is licensed under a Creative Commons Attribution-
                  NonCommercial-ShareAlike 3.0 Unported License.

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Going Mobile

  • 1. Going mobile the next digital gold rush
  • 2. me: helped prepare the framework for Technology in Education for an Apple partner in Asia-Pacific. Implemented projects on both educational and enterprise sectors. Multimedia practitioner for more than 10 years. Has vast experience in print, web, video and e-learning production, workflow and distribution. A faculty of DLS-CSB for almost 10 years.
  • 3. my company Parent company University of Cambridge Status Active Founded 1534 The oldest publishing house and the oldest university press in the world. Country of origin England Headquarters location Cambridge, England Distribution Worldwide Nonfiction topics Academic and educational publisher, with a regional structure operating in Science; technology; medicine; humanities; social sciences; English language teaching; education Revenue 213.3 million GBP Europe, the Middle East and Africa (EMEA), the Americas, and Asia- Official website www.cambridge.org Pacific
  • 4. my job: develop a wide range of innovative digital products and work with editors to develop product concepts oversee every aspect of product development through to publication. project managing mobile and tablet app development learn from current trends, apply them in our products.
  • 5. Talk Outline: 1 Why mobile &a/v in 1 Web print 2 A different three skill set
  • 7. Why mobile? mobile device shipments have reached the billionth mark, almost ready to surpass desktops and portables. Worldwide mobile application store downloads are forecast to reach 17.7 billion downloads in 2011, a 117 percent increase from last year. http://www.readwriteweb.com/mobile/2011/01/2011-mobile-trends-a-look-ahead.php
  • 8. Why mobile? by 2014, mobile internet should take over the desktop internet usage. App development project revenue will reach $100 billion in 2015. Over 200 million dollars have been paid out by Apple to their developers. http://boagworld.com/business-strategy/why-mobile-matters/ http://www.readwriteweb.com/mobile/2011/07/app-development-services-market-to-reach-100-billion-by-2015.php http://www.research2guidance.com/shop/index.php/application-developer-market-2010-2015 Apple Keynote WWDC 2010
  • 9. Workstations Laptop Tablet Smartphone Robust Programs Same as workstation Bigger screen size than Portable computing Full web experience except it is much more phones. Mobile apps. Best computing portable. Mobile apps. Hand held device. performance Early concept of mobile Can be synced Requires constant power Battery driven. App functions are not as source. Small screen real estate. sometimes heavy. robust as full program Limited to work area Content creation and Content consumption Portable content Portable workstation development tool tool consumption tool desktops mobile
  • 10. Android was announced Google during the announced the Chinese announcement Android Market counterfeiters of the Open on 28 August have beaten handset 2008, and made it Google to Alliance available to users producing an on 22 October Android tablet 2008 2007 2008 2010 2011 A total of 101 million smart phones were shipped out quarter 1 in 2011. Of them 37.3 million were Android The App store is Apple launches phones while there iPod Touch launched. iPhone 4, iBook Store was nearly half that and iPhone and the iPad amount 18.65 million iOS is made were open for app Announces that numbered the introduced development 7,000,000,000 iPhones sold in the App downloads. same quarter. images courtesy of stock exchange http://sxc.hu
  • 11. NYP2002110704 - NEW YORK, Nov. 7 (UPI) -- Microsoft Chairman and Chief Software Architect Bill Gates unveils on Nov. 7, 2002, in New York City, the company's new Tablet PC product line Y can't just ask customers what they want ou and then try to give that to them. By the time you get it built, they'll want something new. Steve Jobs
  • 13. W Web Content Mobile web Content Native App Web App W NA WA Create content on a computer. Mobile web Content Native App Web App Hybrid App W NA WA A small seed that has grown fast. images courtesy of stock exchange http://sxc.hu
  • 14. tablet apps mobile websites ACTION PLAN IELTS for Listening Reading Writing A ? Help Speaking Practical Test Progress Notes Resources Settings smartphone apps Digital products:
  • 15. ...it‘s simply about enhancing the experience by merging text with audio,visual and interactive elements. http://blogs.forbes.com/jenniferhicks/2011/07/11/papercut-shows-us-the-future-of-publishing/ http://pushpoppress.com/ourchoice/
  • 16. interactive infographics print-like visuals audio videos essentials: All assets are from “Our Choice” Press Kit http://pushpoppress.com/ourchoice/ Case study 1: OUR CHOICE APP
  • 17. Defining interactions for the developer Beautiful hand-drawn Artworks same tools, designer using photoshop to polish artwork. new medium. http://rhymesapp.com/bonus.html NURSERY RHYMES APP Case study 2:
  • 18. Production transforms book into highly interactive,highly informative learning tool. Book and iPad format is almost identical... http://touchpress.com/ new medium, new heights. Case study 3: ELEMENTS APP
  • 19. # 1 Paid App in US # 1 Paid App in Estonia # 1 Paid App in UK # 1 Paid App in Nicaragua # 1 Paid App in Canada # 1 Paid App in Kazakhstan # 1 Paid App in Italy # 1 Paid App in Argentina # 1 Paid App in Germany # 1 Paid App in Bulgaria # 1 Paid App in Russia # 1 Paid App in Slovakia # 1 Paid App in Sweden # 1 Paid App in Slovenia # 1 Paid App in Denmark # 1 Paid App in Mauritius # 1 Paid App in Finland # 1 Paid App in Chile # 1 Paid App in Singapore # 1 Paid App in Hong Kong # 1 Paid App in Poland # 1 Paid App in Pakistan # 1 Paid App in France # 1 Paid App in Taiwan # 1 Paid App in The Netherlands # 1 Paid App in Colombia # 1 Paid App in Malta # 1 Paid App in Indonesia # 1 Paid App in Greece # 1 Paid App in Thailand # 1 Paid App in Austria # 1 Paid App in India # 1 Paid App in Australia # 1 Paid App in Kenya # 1 Paid App in Turkey # 1 Paid App in Macedonia # 1 Paid App in UAE # 1 Paid App in Croatia # 1 Paid App in Saudi Arabia # 1 Paid App in Macau # 1 Paid App in Israel # 1 Paid App in Paraguay # 1 Paid App in Belgium # 1 Paid App in Peru # 1 Paid App in Norway # 1 Paid App in Armenia # 1 Paid App in Hungary # 1 Paid App in Philippines # 1 Paid App in Malaysia # 1 Paid App in Vietnam # 1 Paid App in Luxembourg # 1 Paid App in Jordan # 1 Paid App in Portugal # 1 Paid App in Sri Lanka # 1 Paid App in Czech Republic # 1 Paid App in Panama # 1 Paid App in Spain # 1 Paid App in Mexico # 1 Paid App in Ireland # 1 Paid App in Niger # 1 Paid App in Romania # 1 Paid App in Moldova # 1 Paid App in New Zealand # 1 Paid App in Honduras by leaps # 1 Paid App in Latvia # 1 Paid App in Kuwait # 1 Paid App in Lithuania and bounds ANGRY BIRDS APP Case study 3:
  • 20. PC Originally developed for these platforms http://www.ea.com/dead-space-iphone-ipad in App purchase model integrated. pushing the limits. DEADSPACE APP Case study 4:
  • 21. SAMARITAN Video game Teaser Created using the UDK kit
  • 24. General Workflow: PRE-PRODUCTION PRODUCTION POST PRODUCTION Introduce new assets to Effort to transform Ensure app is approved in the the content to produce existing content to digital market, and conforms to a richer,more engaging fit mobile devices. standards. user experience. Author- Content Extensive Manager-Developer Develop content to fit the user testing relationship new medium. Prepare and quality established. content for mobile digital control is consumption. enforced.
  • 25. Mobile Folks: Mobile Developer UI/UX Designer Project Manager Content Manager QA Specialist images courtesy of stock exchange http://sxc.hu
  • 26. Minimum Requirements: • Creative (designers) • Organized (developers) • Experience in multiple platforms is preferred • Information design skills • Web design and development skills • solid understanding of UI and UX • Management skills images courtesy of stock exchange http://sxc.hu
  • 28. Resources: Unreal Development Kit http://www.udk.com/download Apple Developer Portal http://developer.apple.com GL Basic http://www.glbasic.com/main.php?lang=en&site=order#free Game Editor http://game-editor.com/Games Sparrow Framework http://sparrow-framework.org/ Cocos2d Framework http://www.cocos2d-iphone.org Flixel http://flixel.org/
  • 29. http://www.cambridgemobileapps.com/ http://www.cambridge.org
  • 30. Credits Going Mobile by Nicolas V. Servino Jr. is licensed under a Creative Commons Attribution- NonCommercial-ShareAlike 3.0 Unported License.