2012 Predictions in online video from global content distribution leader, goviral.

1. 2012 Video Predictions

2. What goviral do
Your videos Our audience Guaranteed
engagement
Branded Video content +37,000 publishing partners Cost per view (CPV)

3. Video metrics won’t be standardized
Because the major players don’t need to speak the same language
View
Engagement
Interaction
Performance

4. Ad Selector will replace pre-roll in 2013
(so start testing now)

5. Video and Social will begin to Augment

6. 30% of Video Ads will be in Social Games
420
Million Monthly Active
Facebook Users are
Social Gaming
75%
Of Facebook Audience
210 play Social Games
Minutes are spent
Social Gaming each
month $3bn
Industry in 2012
Sources : Morgan Stanley, emarketer, Facebook, Flurry

7. Mobile video ads will still disappoint…
#1 47%
Mobile App Category
Of all Mobile App
by downloads is Social
Consumption is Social
Gaming
Gaming
(Except in mobile gaming)
Sources : Morgan Stanley, emarketer, Facebook, Flurry

8. Pre Roll will continue to dominate
(Video budgets in 2012)
90%
In Stream and Video banners
10%
Other
Source: AccuStream Research, Q4 2011

9. Video Ad Networks will be essential
But MUST evolve model to survive
Source: AccuStream Research, Q4 2011

10. One $250m - $500m buy out
Small tech/talentacquisitions
Consolidation of space - mergers
Source: AccuStream Research, Q4 2011

11. Thanks
nick.roveta@goviral.com