Real time marketing allows brands to engage audiences in real time by responding to current events and trends online. While many brands are not taking advantage of real time opportunities, case studies show it can significantly increase engagement through tweets about unexpected events that receive over 1,200% more retweets. Real time marketing requires being authentic, paying attention to what resonates with audiences, and experimenting with different creative approaches and messages to engage in versatile ways across social media and other channels.

1. REAL TIME MARKETING
#WriteTheFuture
Nick Bennett
Strategic Planning Director
@n_bennett

2. ALL MARKETERS ARE LIVING IN A REAL-TIME WORLD
BUT FEW ARE TAKING ADVANTAGE OF IT
37 MINUTES

3. Origins?
What Is real time marketing and its
#Latest Trend

4. Search - Real Time MarketingSearch - Real Time Marketing
Search - Real Time Marketing & Social Media Marketing
Search - Real Time Marketing & Web Personalisation & Real Time Analytics

5. rethink it?
Why should we

8. Audience is...
The value in knowing who your

9. Reach & Influence
OrtheValueinwhoyouaretryingto

10. Perfect Storm
The Oreo Cookie

11. 263% Increase (38)
2013 - 2014

13. Eclipse
The Oreo Cookie

15. madonna?
What was different about
Brands tweeting about
unexpected occurrences
during major events saw
a 1,200% lift in retweets
per follower

16. Currency
The Variety in relevant
PLANNED WATCHLIST
EVERY-DAYOPPORTUNISTIC
Tent Pole event
Unknown topic
Known topic
Micro Event

17. Versatility
B2c B2B

18. Data & Goals
The Power of
Creative
Insight
WHAT
ARE YOU
TRYING TO
ACHIEVE?

19. We learn
What are other brands doing and what can

20. Social
Real time is not just confined to

21. "When Brands engage in most forms of RTM, followers respond with
enthusiasm. This stuff is not only an interesting way for a brand to stand out
and become more human and fun - it works to promote higher levels of
engagement and social sharing. "
Chris Kerns - Author of Trendology

22. Amplify it
How to cut through the noise and
HELLO
MY NAME IS
Influencer

23. Bottom line?
How does this impact on the
THINK WITH GOOGLE (Customer Journey)

24. Avoid getting sucked in!
Twitter and Facebook commercialisation

25. Multi-Integration
Howtoextendcampaignsandoffer

26. Real Time Marketing Methodology
Align
Discover
Prepare
Execute
&
Engage
Analysis
People
Process
Technology
Data

27. Remember
key things to
Be Authentic
Pay Attention
Be brave
be funny
experiment & Learn
Appear to be spontaneous
have a plan
track & Measure

28. Future?
What about the
The Audience will continue to become more real-Time Focused
Real-Time will become the new norm, not the exception
Verticals will specialise to build success
Real-Time Segmentation will be normal
A risk of saturation is very possible
Understand your barriers and remove them early
Data & Creative, working together

29. Some Cool Tools to be using!

30. Thank You - any questions
www.rawnet.com @Rawnet