2. 1. Executive Summary 1.1 Objectives 1.2 Mission 1.3 External (Business Environment) Factors 1.4 Internal Factors 2. Company Summary 2.1 Company Ownership 2.2 Expansion Summary 2.2 Company History 3. Services 3.1 Technology 3.2 Service Description 3.3 Competitive Comparison 3.5 Sales Literature 4. Market Analysis/Research 4.1 Online Graduate Recruitment 4.2 Target Market Segment Strategy 4.3 Youth Communication – Digital Natives Vs Digital Immigrants 4.4 Permission Marketing 5. Strategy and Implementation 5.1 Competitive Edge 5.2 Sales Strategy 5.2.1 Sales Forecast 5.3 Milestones
3. The GradRoom seeks to solve the following problem: In 2007 graduate recruiters at the AGR national conference were asked how many of them would use Facebook for recruitment purposes – 94% said they would . At the same time, students from the University of Bath were asked if they would be comfortable allowing graduate recruiters’ access to their profile for recruitment purposes – 3% said yes .
4.
5. The GradRoom offers graduate recruiters a reliable, high quality marketing service to undergraduate students using social networks. An innovative and true alternative to traditional online marketing methods offers a new communication channel based on the principles of permission marketing . The GradRoom must also be able to maintain a financial balance, charging high value for its service and delivering even higher value to its clients not offered by any other competitor in the market . 1.2 Mission
