Top 10 Technical SEO Mistakes (that we see time and again)...

•

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Getting your technical SEO right from the outset gives the best starting-shot for your website. Plus; fixing these commonly found technical housekeeping issues can bring the single biggest step-change boost to your search presence. There is no excuse!

Marketing

How to Avoid or Fix Them
by Nichola Stott

Covering
Introduction to Technical SEO
The Top 10
Appendix - Tools

Before the race
even starts…
Can the site be crawled?
Should it be
indexed?

HOME
PRODUCT
BLOG
NEWHOME
NEWPRODUCT
NEWBLOG
301
301
301

1. Never duplicate all your product
information in a feed…
2. Never duplicate all your product
information in a feed…
3. Never give that feed to affiliates…

Break chain Hold back
Best images
Expanded
descriptions

Search engines can’t see
Speed – ranking
factor
All style, no
substance

1. Fix all internally referenced 404
errors…
2. Fix all internally referenced 404
errors…
3. Use Screaming Frog for this…

1. Fix all internally referenced
301/2 redirects…
2. Fix all internally referenced
301/2 redirects…
3. Use Screaming Frog for this…

• Screaming Frog SEO Spider
(software)
• Xenu crawler (software)
• Ayima Redirect Path (chrome
extension)
• Excel
• Google or Bing Webmaster
Tools

Tel: +44(0)1256 384890
Web: www.themediaflow.com

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Top 10 Technical SEO Mistakes (that we see time and again)...

1. How to Avoid or Fix Them by Nichola Stott

2. Covering Introduction to Technical SEO The Top 10 Appendix - Tools

3. Technical SEO Success

4. Go out and seek new stuff…

5. Before the race even starts… Can the site be crawled? Should it be indexed?

6. 10. Robots

9. Staging Gallery Microsites ALL URLs

10.

11.

12. HOME PRODUCT BLOG NEWHOME NEWPRODUCT NEWBLOG 301 301 301

13.

14.

15. 1. Never duplicate all your product information in a feed… 2. Never duplicate all your product information in a feed… 3. Never give that feed to affiliates…

16. Break chain Hold back Best images Expanded descriptions

17.

18. Search engines can’t see Speed – ranking factor All style, no substance

19.

20. 1. Fix all internally referenced 404 errors… 2. Fix all internally referenced 404 errors… 3. Use Screaming Frog for this…

21. Crack Fox says…

22. 1. Fix all internally referenced 301/2 redirects… 2. Fix all internally referenced 301/2 redirects… 3. Use Screaming Frog for this…

23.

24.

25.

26.

27.

28. Tools

29. • Screaming Frog SEO Spider (software) • Xenu crawler (software) • Ayima Redirect Path (chrome extension) • Excel • Google or Bing Webmaster Tools

30. THANKS FOR LISTENING

31. Tel: +44(0)1256 384890 Web: www.themediaflow.com

Top 10 Technical SEO Mistakes (that we see time and again)...

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