Piping techniques in decorating cakes and cupcakes.
Let Them Eat Cupcakes: How The Internet And Cupcakes Led To The Democratization Of Desserts
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Let Them Eat Cupcakes
How The Internet and Cupcakes Led
To The Democratization of Desserts
Nichelle Stephens
@cupcakeblog
@niche
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The Cupcake Revolution
• Sex and The City didn’t start the fire. A
twenty second scene in one episode is only
a crumb in the cupcake phenomenon.
• Magnolia Bakery- Patient Zero of the
cupcake epidemic.
• SNL’s Lazy Sunday. One of the first
YouTube videos from a TV show that went
viral.
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Cupcakes Take The Cake
A blog about cupcakes was founded by two bloggers (Rachel Kramer Bussel
and Nichelle Stephens) in December 2004.
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If Blogging Has Made
Anyone An Expert,
Then Cupcakes Have
Democratized Dessert.
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What Is Democratization?
Democratization is the transition to a more democratic
political regime.
Cupcake Democratization is the transition to a more
democratic dessertical regime.
The era of fancy sweets only made by culinary trained
pastry chef and only eaten by fancy people is over.
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Cupcakes Create Female
Empowerment
The majority of cupcake bakery owners are
women.
Candice Nelson of Sprinkles
Andra Hall of Cami Cakes
Angie Dudley of Bakerella
Cupcake Jewelry
Cupcake Wars
Cupcake Cookbooks
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Cupcakes: The Democratization of
Desserts
Cupcakes have led to artisan desserts made at home and
by artisan producers.
• cake pops
• doughnuts
• ice cream
• macarons
• pies
• popsicles
• the red velvet craze
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There Are Options
Allergen-Free
Gluten-Free
Sugar-Free
Vegan
Desserts Are For Everybody
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Treat Yo’ Self
Cupcakes and other personal desserts are affordable
indulgences to both your waistline and your bottom line.
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Cupcakes Are Everywhere Online
There are 7.1 M photos on Instagram tagged “cupcakes”.
There are 6.7M photos on Instagram tagged “dessert”.
As of noon today, there were 90 tweets per hour on
Twitter using the hashtag cupcakes.