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GETTING A GREAT RETURN
              FROM YOUR ONLINE
                  MARKETING



Tuesday, 24 April 12
WHERE ARE YOUR AUDIENCE?

                  SMS
                 Email
            Facebook
               Twitter
             Google+
             LinkedIn
               Tumblr
             Pinterest
                         0      1,500               3,000              4,500   6,000

                                        Active Users (Millions) - Feb 2012




Tuesday, 24 April 12
Collect



                 Track                              Create




                           Share             Send


                       THE MARKETING CYCLE
Tuesday, 24 April 12
EASY WAYS TO COLLECT
                                 SUBSCRIBERS



Tuesday, 24 April 12
Tuesday, 24 April 12
TXT
                       TRY + YOUR EMAIL ADDRESS
                               TO 61211


Tuesday, 24 April 12
Tuesday, 24 April 12
CREATING YOUR MESSAGES




Tuesday, 24 April 12
SMS
                         Time-sensitive; Short; Call-to-action


                                     EMAIL
                       Advance notice; Details; Links; Storeable


                                   SOCIAL
                       Short; Interactive; Non-critical; Shareable




Tuesday, 24 April 12
FROM NAME

 FROM EMAIL

 SUBJECT LINE




 CONTENT




Tuesday, 24 April 12
SENDING




Tuesday, 24 April 12
Tuesday, 24 April 12
Tuesday, 24 April 12
MAKING THE MOST OF
                             SOCIAL MEDIA



Tuesday, 24 April 12
REACH
                            Edgerank; Retweets; Likes


                        INTERACTIVITY
                       Ask questions; Have a call to action


                               VIRALITY
                               Content - Photos!


Tuesday, 24 April 12
ANALYSE YOUR RESULTS




Tuesday, 24 April 12
UK AVERAGE EMAIL STATISTICS




Tuesday, 24 April 12
@MATTMCN
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Tuesday, 24 April 12

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