1. 10 Step Marketing Plan for St. Luke’s Global “One of the World’s Best!” Monica Kristine Reyes
2. Target Market: Used to be Classes A and B Pricing: 50% on all services Quality: well-trained, highly skilled staff Service: customer service, international standards (patient care) and state-of-the-art technology Distribution: The Fort, internet access, mobile and landline 5 stepsPTM and Positioning
3. 6. Internet marketing and different media (TV, ads) 7. Benchmarked against The Medical City (one of the leading hospitals in the country- included in Medical Tourism) Promotion: TV advertisements, posters Place: The Fort JCIA Accreditation 5 stepsMarketing Mix & Strategy
14. 10. JCIA Accreditation In 2003, the Joint Commission International (JCI) accredited St. Luke’s Medical Center, affirming that the hospital meets the highest standards for patient care and organizational management. St. Luke’s is the first healthcare facility in the Philippines and the second of several in Asia to be accredited by JCI.JCI accreditation means St. Luke’s patients are assured of receiving care that is at par with that of the best hospitals in the world. JCI is the international arm of the Joint Commission on Accreditation of Healthcare Organizations (JCAHO), the oldest and most prestigious healthcare accreditation organization in the world. It is respected by US hospitals for its reputation, experience and credibility.
16. Target Market: Used to be Classes A and B Pricing: 50% on all services Quality: well-trained, highly skilled staff Service: customer service, international standards (patient care) and state-of-the-art technology Distribution: The Fort, internet access, mobile and landline 5 stepsPTM and Positioning
17. 6. Internet marketing and different media (TV, ads) 7. Benchmarked against The Medical City (one of the leading hospitals in the country- included in Medical Tourism) Promotion: TV advertisements, posters Place: The Fort JCIA Accreditation 5 stepsMarketing Mix & Strategy
18. 10 Step Marketing Plan for St. Luke’s Global “One of the World’s Best!” Monica Kristine Reyes