The Device, Mobile Applications and the Cloud Ubiquitous connectivity is constantly transforming the mobile landscape. Bigger, Hi-Resolution Displays, Larger Memories, Faster Processors have helped increase device and network usage. Higher bandwidth for mobile devices has opened up new possibilities in spaces ranging from digital media to mobile health. All of this has had a huge impact in consumer behavior. Consumers are starting to ask for anywhere, anytime experience today and people don’t want to be tied down to devices, platforms or physical spaces when it comes to storing, accessing and consuming data – user experience has come to the fore-front. The session will address the following: The evolution of devices, mobile applications and the cloud Making better use of the data overload The cloud as the backbone for the ‘Internet of Things’ Creating a Seamless, Coherent and Integrated User Experience across Devices & Platforms The search for the ‘Killer App’ Asokan Thiyagarajan, Director – Platforms & Technology Strategy-Samsung Information Systems America

1. THE DEVICE, MOBILE
APPLICATIONS & THE CLOUD
Asokan Ashok
Director – Platforms & Technology Strategy
Samsung Media Solutions Center America
Confidential & Proprietary

2. THE BIG PICTURE
Confidential & Proprietary

3. KEY MACRO TRENDS DRIVING THE FUTURE OF MOBILITY
DEVICES NETWORKS CONSUMERS
Larger, Brighter, Faster, Ubiquitous Anywhere, Anytime
Better Screens Connectivity Access to Data
Exploding Data Consumption
Faster Processors Move to the Cloud
Confidential & Proprietary

4. CONSUMERS PUSHING THE BOUNDARIES OF THE DIGITAL
WORLD
Today’s Family Owns an Average of By 2015, nearly half will be Connected and
32 Electronic Devices.* users will expect a Seamless Experience.**
* Source: CEA; **Source: Strategy Analytics and Samsung Confidential & Proprietary

5. CLOUD AS THE ENABLER FOR A RICHER, BETTER
USER EXPERIENCE
Confidential & Proprietary

6. CLOUD ENABLES A SEAMLESS, SYNCHRONIZED N‐SCREEN EXPERIENCE ACROSS
DEVICES, PLATFORMS & CONTENT SOURCES
Cross-Silo Search & Recommendation
Unlimited Storage & Computation
Single Sign-On
 Customized by Form Factor
 Context Aware
 Synchronized Paired Device
Experience
Confidential & Proprietary

7. APPS & ONLINE GAMING WILL BE THE KEY DRIVERS OF THE
MOBILE CLOUD SERVICES MARKET
$71bn
Mobile Apps 14%
1%
Online Gaming
12%
VoIP $47bn
18% 27%
Storage/Backup 1%
14%
Others1 $28bn
21% 27%
$16bn 1%
20% 19%
46%
$10bn 20%
1% 24%
20% 41%
1% 21% 26%
26% 34%
31% 32%
2010 2012 2014 2016 2018
1 Others includes Email, Online Social Networking and Paid Music SOURCE: Business Insights, Analyst consensus
Confidential & Proprietary

8. MAKING BETTER USE OF THE DATA OVERLOAD – CLOUD AS THE
“BRAINS” FOR THE INTERNET OF THINGS
Intelligence in the Cloud
Data Mash Up & Analysis
Emerging
Connected Devices
Confidential & Proprietary

9. THE CHANGING WORLD OF MOBILE APPLICATIONS
Confidential & Proprietary

10. ON THE CONSUMER SIDE: THE MOST POPULAR APPS ARE THE ONES WHICH
USE THE CLOUD TO DELIVER A RICH USER EXPERIENCE ACROSS PLATFORMS
Cloud Based Backend Enables:
Social Integration
Single Sign-On across devices
Complex Computation & Data Analysis
Data Aggregation from various Sources
Anytime, Anywhere Access
Faster, Easier Upgrades
Confidential & Proprietary

11. ON THE ENTERPRISE SIDE: WORK IS NO LONGER A PLACE
Cloud Access to Enterprise Apps
 BYOD
 Tablets and Smartphones for a
mobile, real time workforce
Video Conferencing On‐The‐Go
Confidential & Proprietary

12. THE FUTURE – CONNECTED DEVICES FOR THE
PHYSICAL WORLD
Confidential & Proprietary

13. EMERGING SERVICES – THE SEARCH FOR THE ‘KILLER APP’
Digital Advertising Connected
Car
Connected Smart Home Ecosystem
Health Energy Management
Confidential & Proprietary

14. CONNECTED DEVICES LANDSCAPE – MOVING TO THE CLOUD
Emerging Space –
 Network aware, Sensor based
embedded devices
 Integrated with our physical world
 Low Bandwidth, Critical Data
 Potential for High Revenue / Data
Confidential & Proprietary

15. WHAT WILL THE FUTURE BRING – KEY AREAS OF GROWTH
Mobile Analytics
Medical/Health Applications
Context Aware Applications
IT/Security/Enterprise
Confidential & Proprietary

16. BEST IN CLASS SAMSUNG EXPERIENCE
Screen
Speed
Content
Confidential & Proprietary

17. Confidential & Proprietary