Social Network Advertising Costs, Strategies & Alternatives
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This document provides an introduction and overview of social network advertising. It discusses costs and resources needed, including budgets that can increase or decrease based on campaign success. It suggests continuously monitoring campaigns and running multiple campaigns simultaneously targeted at specific demographics. Tips include using blogs, signatures, related sites, and alternatives like hosted referral widgets and reward programs. The document encourages visiting the NextBee website for more information on social network advertising strategies and services.
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Social Network Advertising Costs, Strategies & Alternatives
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Editor's Notes
- Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
- In this presentation we will look at the benefits of social network advertising, the cost involved, the time it takes, and the other intricacies of running such campaign.
- Introduction to Social Network Advertising In social network advertising, you advertise or sell your product through social network sites like Facebook and Orkut and through sites dealing with topics related to your product. It means creating displays and banners and placing them on these social networking sites and also creating profiles or groups dedicated to your product.
- Cost and resources You can create a budget model as per your needs in this type of advertising campaign. The budget can be increased or decreased as per the success rate of the program. Subcontractors are easily available to maintain your social network advertising campaigns. Be ready to spend some time in the initial stages of your campaign as creating groups, profiles, banners, display ads and responding to queries or messages can be time consuming. Remember, you will need to continuously monitor and update your groups, profiles, and communities.
- Suggested approach A lot of pay per click schemes are available where you get paid when someone clicks on your ad. Affiliate and referral schemes also work wonders in this type of advertising. Also don’t forget to concentrate on dedicated groups and networks related to your product or service.
- Tips for successful campaign To run a successful social network program you will need to continuously monitor and track every aspect of the campaign. A good strategy would be to run more than one campaign simultaneously. This will help you measure the efficiency of your campaigns. Remember advertising in groups, sites, and networks which discuss related topics to your product will help narrow down on your targeted customers base.
- Alternatives A very powerful approach to social network advertising is Blogs. Blogs are the best way to keep your clients updated with the recent developments and plans. Adding a link of your website to your signature is a smart way of spreading the word. Be it emails or forum posting a link in the signature will serve you well. Finally, as discussed earlier, targeting sites with similar content to your business is a good tactic in narrowing on demographics. Covering as many such sites would be an added advantage.
- We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.