Welcome to NextBee media’s online marketing brownbag. We have created this short video as a webinar for businesses in our community that use our software platform for their word of mouth marketing campaigns. We hope everyone involved in the online marketing field finds this introduction helpful. If you have any questions about the content covered in this session or would like to know more about NextBee media and how we can help you get the most from your word of mouth campaigns, then please, feel free to call us at 415 738 8290 or visit us at NextBee.com.
In this presentation we will look press release software, the cost and skills required, software details, along with the selection checklist, tips and additional tools.
Overview of Press release software Press releases are great, low-cost ways of generating free publicity for a website, business, promotion, product, or service. The internet has made it possible for businesses and marketers of all sizes to create and quickly distribute their own press releases online to thousands of news services with just the click of a button.
Cost and skills required Press release software is very easy to use, and can cost anywhere from tens to a few hundred dollars. In case you have basic internet skills, you should be able to quickly master and use these tools to blast out emails to the people who can put your business over the top.
Software details Press release software contains everything that is needed to create and distribute press releases in one package. Some of these software programs contain templates which can be used to outline and create official and professional press releases, and then to send the document out to hundreds or thousands of media outlets for further distribution.
Checklist before selection The features to look for before you select a press release software are : - Press release formatting, Templates, Email address cloaking, Excel compatible, Large database of media contacts installed, Creates call back links, AOL compatible, and Text or HTML formatting.
Tips A press release should give the media a chance to talk about your company and your products, so making your press release straightforward and easy to understand will help achieve the purpose for which you are writing in the first place. The first few lines or sentences should be the most powerful, so make sure that you get to the point right away.
Additional tools to consider Some additional tools you must consider along with press release software are :- Bulk email sender, Spell checker, and Email address parser.
We hope this video has answered key questions you have in mind. Incase you have further questions then please visit us at NextBee.com.
