Personal branding is all about how you market yourself to the world. A personal brand is synonymous with reputation. Are you trustworthy? Are you an expert? How do people respond to your brand name? What you choose to project can influence the way people think about you and your business. A well-built personal brand can help turn prospects’ perception into sales.

1. I, ME AND MYSELF OF
PERSONAL BRANDING

2. Personal branding is all about how you market
yourself to the world. A personal brand is
synonymous with reputation. Are you
trustworthy? Are you an expert? How do people
respond to your brand name? What you choose to
project can influence the way people think about
you and your business. A well-built personal brand
can help turn prospects’ perception into sales.

3. Why is personal branding important?
• Helps you attain a leadership role
• Helps build prestige
• Helps attract the right people and right
opportunities
• Helps add perceived value to what you are selling
• Helps earn recognition
• Increases your earning potential
• Helps differentiate yourself from the competition
• Helps ingrain your focused message in the minds
of your target audience

4. Ways to build your brand
• Define who you are by identifying your key
strengths to help build your brand
• Leverage your experience and expertise to make
your brand successful. Bring an element of ‘you’
in your branding.
• Determine what you’re going to offer. As a
product or service what you offer, how your
product or services will help your target
audience and so on.
• Set goals for how you want people to perceive
you and work on how you can present yourself
publicly

5. • Be visible and consistent. Integrate your brand
statement in whatever you do and offer.
• Use different mediums to expose your brand.
Social media marketing and personal website are
some of the important tools to build your
personal brand.
• Monitor and evaluate your brand performance
regularly.

6. From Lead Tracking to creating sophisticated Marketing Materials to Social
Media Exposure to better Search Engine Rankings, Newplans takes care of all
your marketing needs in just 5 simple steps. With ready-to-use templates you
can create Listing Websites, Interactive Presentations, Virtual Tours, Flyers, E-
mails Campaigns, e-Book or Videos and share them on major social networking
sites. Not just that, marketing materials generated using Newplans.com is
automatically optimized for search engines so that your marketing material get
good web exposure and better search engine rankings.
For more information visit us at www.newplans.com or call us at 412-567-0010
x 217.