The document discusses the importance and value of social media for businesses. It notes that every minute hundreds of thousands of social media interactions occur across major platforms. The value of social media goes beyond just marketing, and can help with brand health, innovation, customer experience, marketing optimization, and revenue generation. The document provides tips for social media success including listening to customers, participating in conversations, promoting content, and community building. It outlines best practices and strategies for platforms like Facebook.

1. The
Art
of
Social
Media

2. How
Important
is
Social
Media?
Every
MINUTE
of
every
day
• 100,000
tweets
are
sent
• 684,478
pieces
of
content
are
shared
on
Facebook
• 2
million
search
queries
are
made
on
Google
• 48
hours
of
video
are
uploaded
to
YouTube
• 47,000
apps
are
downloaded
from
the
App
Store
• 3,600
photos
are
shared
on
Instagram
• 571
websites
are
created
• $272,000
is
spent
by
consumers
online
Source:
http://thesocialskinny.com/216-social-media-and-internet-statistics-september-2012/

3. The Value of Social Media
It’s
More
than
MarkeSng
Business
Goals
•
Brand
Health
–
What
are
consumers
saying
about
you
•
InnovaSon
–
listening
to
customers
to
improve/drive
future
products
&
services
•
Customer
Experience
–
improve
your
relaSonship
with
consumers
&
their
experience
with
your
brand
•
MarkeSng
OpSmizaSon
–
improving
the
effecSveness
of
your
markeSng
programs
•
Revenue
GeneraSon
–
where
and
how
your
company
generates
revenue

4. Ge_ng
Started:
Self
Assessment
•
Is
your
website
up
to
speed?
•
How
much
Sme
and
money
can
I
dedicate?
•
Who
do
you
want
to
reach
and
why?
•
What
are
my
compeStors
doing?
•
What
channels
should
I
invest
in?
•
What
do
I
need
to
succeed?
–
–
–
–
–
IdenSty
Video
Photos
Website
Etc.

5. Social
Media
Success
• Listen:
– Use
social
monitoring
tools
– Make
listening
a
daily
habit
– Understand
what
is
being
said
about
your
company
and
/or
industry
• Par,cipate:
– Engage
in
meaningful,
authenSc
conversaSons
• Promote:
– Build
trust
with
your
community
– Distribute
content
in
the
social
web
– Measure
results
• Community
Building
/
Social
Networking:
– ConSnue
to
grow
and
strengthen
your
network

6. 10
rules
for
building
brands
using
social
media
1. Listen
to
your
audience
first
2. Gain
the
trust
of
your
audience,
always
be
transparent
3. Don’t
misuse
social
media
sites
to
gain
internal
linking
4. Mutual
communicaSon
5. Educate,
entertain,
enlighten
6. CommunicaSon
that
meets
their
needs
7. Engage
with
your
audience
8. Make
your
website
interesSng/relevant
9. Keep
it
real
and
don’t
push
the
sales
message
10. Maintain
your
efforts
and
keep
it
people/place
focused

8. Network
Building
• Like
other
Facebook
Pages
• Use
other
social
networks
to
cross
promote
page
• Include
Facebook
badge
on
your
website
• Invite
Friends
• Run
a
contest
• Facebook
sponsored
ads
• Include
link
to
Facebook
in
email
signatures

9. Facebook
ESquehe
•
Mind
Your
Manners
•
Don’t
cross-­‐plajorm
post
•
Don’t
post
too
much
(Max
of
2-­‐5
Smes
per
day)
•
Never
like
your
own
post
•
Use
#Hashtags
Appropriately
•
Avoid
Vulgar
Language
•
Don’t
Get
Too
Personal
•
Write
Professionally
•
Be
Helpful
•
•
Resist
the
Urge
to
Tweet
Too
Much

10. Facebook
Strategy
Daily
– Post
a
mix
of
compelling
&
engaging
content
– Like
and
reply
to
all
comments
– Engage
with
5-­‐10
other
pages
Weekly
– Review
Your
Facebook
Insights
– Promote
one
Facebook
post
• One
for
current
fans
• One
for
non-­‐fans
• Resist
the
Urge
to
• Tweet
Too
Much

11. Let’s
Keep
in
Touch
If
you
have
any
quesSons
regarding,
Twiher,
please
contact
me.
•
My
Twiher
Account:
– www.twiher.com/sheldon_payne
– www.twiher.com/newfound_mktg
•
By
Email
– Sheldon@newfoundmarkeSng.com
•
Like
us
on
Facebook
•
Our
Website
– www.facebook.com/newfoundmarkeSng
– www.newfoundmarkeSng.ca
•
By
Phone
– 709-­‐769-­‐2725