Brand Protection is a key element for any successful company. A company's brand and trademark are worth protecting for the sake of employees, existing and prospective clients, and the future of the company.

1. Protecting Your Brand From The Counterfeiting Threat
Brand Protection is a key element for any successful company. A company's brand and trademark are
worth protecting for the sake of employees, existing and prospective clients, and the future of the
company. The brand is one of the most important assets for every organization and like any other
asset they need to be protected. Organizations irrespective of the type of business, normally spends
millions of dollars and years of hard work to develop their brand. However, as soon as they make it,
counterfeiters come along and steal their intellectual property. One of the most visible aspects of
enterprise brand protection is the constant battle against the counterfeiters. Any successful brand
runs the risk of someone producing a replica product using their styling, design or colors.
An organization’s brand not only comprises of its trademark, but also its product range, trade dress
and its marketing strategy. The intellectual property being one of the most critical components of
intangible assets that a company owns, it is essential to secure the brand from the adverse effects of
trademark and brand valuation and other forms of brand abuse. Today there are many who don’t
understand the effects that theft of intellectual property have on a company. It not only represents
potential lost sales, but also diminishes the value and truly tarnishes the brand. The bottom line is
that you are taking someone else’s property without their permission. Theft is a theft.
Why protection solutions have become a necessity
The counterfeiting industry is booming and it’s not just the consumer goods market that is affected.
Recent years have seen a dramatic increase in counterfeit prescription drugs, car parts, and
technology such as cell phone batteries flooding the market. It's important that any company that is
investing in its brand make the effort to monitor their company, brand, product and executive names
online. With counterfeiting of goods being a huge problem for businesses, effective
anti-counterfeiting solutions are essential. As more companies outsource production to foreign

2. countries, they lose control of their designs, plans, processes, trademarks and copyrights. The reason
manufacturers work so hard to combat the counterfeiters is to protect their brand and keep their
reputation for a quality product.
Choose the right solution
In order to overcome these issues, solution providers have come up with brand protection solutions.
These solutions operate from a SaaS (software-as-a-service) platform offering a dynamic day-to-day
visibility into a huge selection of market intelligence data that can be utilized to recognize suspect
products and companies. This visibility helps in taking proactive measures to combat counterfeiting
before it impacts the company’s bottom line. Ensure your brand retains its equity in the face of
infringement, choose your brand protection solution wisely.
Read More About: enterprise risk management, brand management, gray market