Neustar helps you combat performance theft via web performance management, helping you avoid performance problems with load testing & intelligent alerting.
For more information: <a>http://www.neustar.biz/enterprise/resources/web-performance/website-performance-theft-video</a>
2. The World is Online
2 Billion Users
Marketers followed
Brand and revenue at stake
Performance is differentiator AND mandate
3. Overwhelming majority agree: Revenue at stake
N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013
Poor online
experience = lost
revenue
Reach potential
customers
Communicate with
existing customers
4. A growing dependency
N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013
3232%% - Across a dozen industries
- eCommerce % much higher
- Biggest growth source
5. The revenue risk is real
N=376 Neustar Web Performance Research Study, May 2013
$1k-$10k
per hour
More than $10,000
per hour
Don’t Know
Up to $1 Million per
hour
6. What robs a website of performance,
steals from the bottom line.
7. Neustar combats performance theft
Find and fix website performance problems
- Real user measurements to spot real problems
- Instinctive diagnostics
- Correlation of all data
Helps avoid performance problems
- Cloud-based testing
- Total perspectives – inside and out
- Problem validation
Intelligent alerting and remediation
- Watches performance states
- Notifies appropriate personnel
- Automated actions to specific errors
[CONTEXT: The consumer has gone online, business followed and is increasingly relying upon the user experience for growth] Frankly, Consumers are now empowered with more choices and Competition is everywhere. We need to institute best practices for Web Performance as a differentiator and mandate which all ties back to dollars/revenue – and your business operations.
[CONTEXT: Organizations are getting it, not only is revenue at stake and websites are growing as critical user exchange points]
[CONTEXT: The numbers become more real. Neustar research shows substantial reliance upon websites for revenue – they MUST perform] In the same market study, on average, respondents (companies) attribute about 1/3 of total annual revenue to website transactions. This study is across a dozen industries and within specialized industries, such as eCommerce, that rev % increases to average more that 80%.
[CONTEXT: Organizations are recognizing the hard costs and revenue loss, but many are still not making the connection putting those organizations at risk]
Let’s now see how Neustar Web Performance Management can help stop website performance theft.