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Eliminating Website
Performance Theft
Joe Loveless, Market Management
Neustar
The World is Online
2 Billion Users
Marketers followed
Brand and revenue at stake
Performance is differentiator AND mandate
Overwhelming majority agree: Revenue at stake
N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013
Poor online
experience = lost
revenue
Reach potential
customers
Communicate with
existing customers
A growing dependency
N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013
3232%% - Across a dozen industries
- eCommerce % much higher
- Biggest growth source
The revenue risk is real
N=376 Neustar Web Performance Research Study, May 2013
$1k-$10k
per hour
More than $10,000
per hour
Don’t Know
Up to $1 Million per
hour
What robs a website of performance,
steals from the bottom line.
Neustar combats performance theft
 Find and fix website performance problems
- Real user measurements to spot real problems
- Instinctive diagnostics
- Correlation of all data
 Helps avoid performance problems
- Cloud-based testing
- Total perspectives – inside and out
- Problem validation
 Intelligent alerting and remediation
- Watches performance states
- Notifies appropriate personnel
- Automated actions to specific errors
USE CASE
Finding and fixing an eCommerce problem
HTTP 901 Error - DNS
1
2
3
Understanding the context
4
5
Business continuity – staying online
1
3
2
Done and done.
✓✓
Web Performance Management from Neustar
Eliminating Website Performance Theft.™

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Find & Fix Web Performance Problems

  • 1. Eliminating Website Performance Theft Joe Loveless, Market Management Neustar
  • 2. The World is Online 2 Billion Users Marketers followed Brand and revenue at stake Performance is differentiator AND mandate
  • 3. Overwhelming majority agree: Revenue at stake N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013 Poor online experience = lost revenue Reach potential customers Communicate with existing customers
  • 4. A growing dependency N=117 Neustar/InfoWorld Market Pulse Research Study: Website Performance/Monitoring and the User Experience, April 2013 3232%% - Across a dozen industries - eCommerce % much higher - Biggest growth source
  • 5. The revenue risk is real N=376 Neustar Web Performance Research Study, May 2013 $1k-$10k per hour More than $10,000 per hour Don’t Know Up to $1 Million per hour
  • 6. What robs a website of performance, steals from the bottom line.
  • 7. Neustar combats performance theft  Find and fix website performance problems - Real user measurements to spot real problems - Instinctive diagnostics - Correlation of all data  Helps avoid performance problems - Cloud-based testing - Total perspectives – inside and out - Problem validation  Intelligent alerting and remediation - Watches performance states - Notifies appropriate personnel - Automated actions to specific errors
  • 8. USE CASE Finding and fixing an eCommerce problem
  • 9. HTTP 901 Error - DNS 1 2 3
  • 11. Business continuity – staying online 1 3 2
  • 13. Web Performance Management from Neustar Eliminating Website Performance Theft.™

Notas do Editor

  1. [CONTEXT: The consumer has gone online, business followed and is increasingly relying upon the user experience for growth] Frankly, Consumers are now empowered with more choices and Competition is everywhere. We need to institute best practices for Web Performance as a differentiator and mandate which all ties back to dollars/revenue – and your business operations.
  2. [CONTEXT: Organizations are getting it, not only is revenue at stake and websites are growing as critical user exchange points]
  3. [CONTEXT: The numbers become more real. Neustar research shows substantial reliance upon websites for revenue – they MUST perform] In the same market study, on average, respondents (companies) attribute about 1/3 of total annual revenue to website transactions. This study is across a dozen industries and within specialized industries, such as eCommerce, that rev % increases to average more that 80%.
  4. [CONTEXT: Organizations are recognizing the hard costs and revenue loss, but many are still not making the connection putting those organizations at risk]
  5. Let’s now see how Neustar Web Performance Management can help stop website performance theft.