SlideShare a Scribd company logo
1 of 8
NeurobioMarketing B2B Collaboration Neuroscience , B iology ,  Linguistics   and  Facial Action Code  In Marketing Research
An y  communication that impacts emotions, creates the unique neurobiological response that we can detect and measure accurately. T he results facilitate the interpretation of qualitative and quantitative nature and intensity of the impact on advertising and determine the "personal neurobiological" brand .   Direct measurement of reactions allows us to understand the neurobiological perceptive and emotional experiences of participants.  About NeurobioMarketing B2B C reat ing  new and inspiring research options for  your  clients.
Electroencephalogram (EEG):  Measurement of the rate of neuronal synapses, indicated by frequency waves in Hz and divided into delta, theta, alpha, low beta, beta, hibeta, gamma and their respective voltages. It measures the cognitive activities as attention, focalization, comprehension, memorization, learning, motivation, and planning.  .  Galvanic Skin Response (GSR):  This measures the electric potential of the skin through electrodes positioned on the hands that register the change in the conductivity of the skin, and indicates the level of psychic activation or arousal. It also measures the interest, indicating acceptance or rejection of a stimulus. Electrocardiogram (ECG) :  The heart rate is evaluated as well as the intervals between beats or cardiac interbeat.  This measures the shape of the wave between one beat and another (interbeat interval) and indicates not only the extent of an emotional reaction, but also if the emotional experience is positive or negative.  . Surface Electromyograph (sEMG):  This measures muscular contractions. When positioned on the muscles related to emotional expression, especially above the eyes, the EMG will measure the emotional tension as a degree of implication or emotional involvement with a stimulus.  Brain Heart Eyes Hands NeurobioMarketing Methodology
Our Experience. Input category Quantity of measured stimuli Spot TV 295 Logos 85 Printed AD 48 Packaging 15 Radio 12 Animatic 4 Auto-promo 4 Integrated product 12 Magazine covers 17 Web pages 20 Point of purchase 9 Perfumes 2 TOTAL 523
How does NBM B2B work? ,[object Object],We either fly to your company´s headquarters and instruct your research team on procedures and techniques so that your team can perform it at your location or we instruct your team online.
The rest is up to us! ,[object Object],[object Object]
MCOM Diagnosis  Neurometaphors  FRAME sexuality public television reassure frankness breakfast teen-ager  agility white wine Porsche Porsche padres effervescence Fiat poverty milk bank nostalgia nostalgia mom child arrogance caution tranquilidad boss hope fashion determination terminator mystery vanguard innovation courage immaturity  regression sweetness tenderness quality of life homeopathies  win adventure terminator  elephant graveyard defenseless predictable  combat war ministry minivan financial institute shark kindness adrenaline Jurassic  park resigned modesty protagonist  sausage superficial optimism fun closeness hug bar billiards  White wine out-dated mafia crash illusion light gold sugar darkness  occult anticonformity thriller newspaper bureaucracy pet elegance nihilism nostalgia caffeine  coffee poetry well-being red wine standard compete delicate no problem  Old-fashioned  social-democrat equidistance decisive television Killer whale fear essay classical music  resigned resigned surprise  wonder  teen-ager  agility white wine Ferrari padres effervescence poverty milk bank nostalgia nostalgia mom child arrogance caution tranquilidad boss hope fashion determination terminator mystery vanguard innovation courage immaturity  regression sweetness tenderness quality of life homeopathies  race adventure terminator  elephant graveyard defenseless predictable  ministry minivan financial institute shark adrenaline Jurassic  park resigned modesty protagonist  on target sausage optimism fun bar billiards  White wine out-dated mafia crash illusion light gold sugar darkness  occult thriller newspaper bureaucracy pet elegance nihilism nostalgia caffeine  coffee poetry well-being red wine standard compete delicate no problem  Old-fashioned  social-democrat equidistance decisive television Killer whale fear essay classical music  resigned resigned surprise  wonder  tank poker spider  virus sexuality Porsche = NEURO INTELLIGENCE Ask us for more information and other tools
Italian, Spanish language Alberto Apicella:  [email_address] Cel. 00393343311902 English, German, Slovenian language Domen Ursic [email_address] 00393423721766 Contacts:

More Related Content

Similar to NeurobioMarketing B2B collaboration neuroscience biology linguistics

The marksman july 2011
The marksman july 2011The marksman july 2011
The marksman july 2011marksmansimsr
 
Curso en Neuromarketing y comportamiento del consumidor
Curso en Neuromarketing y comportamiento del consumidorCurso en Neuromarketing y comportamiento del consumidor
Curso en Neuromarketing y comportamiento del consumidorAlexander Silva Lopera
 
Neuro-design with a fMRI brain scanner, let's neuromarketing!
Neuro-design with a fMRI brain scanner, let's neuromarketing!Neuro-design with a fMRI brain scanner, let's neuromarketing!
Neuro-design with a fMRI brain scanner, let's neuromarketing!IgnitionOne
 
Neuron-Messaging and Demand Generation
Neuron-Messaging and Demand GenerationNeuron-Messaging and Demand Generation
Neuron-Messaging and Demand GenerationNeuronLeaders
 
EMOTION BASED COMPUTING
EMOTION BASED COMPUTINGEMOTION BASED COMPUTING
EMOTION BASED COMPUTINGRishikese MR
 
Contoh Outline Essay Writing - Contoh LBE
Contoh Outline Essay Writing - Contoh LBEContoh Outline Essay Writing - Contoh LBE
Contoh Outline Essay Writing - Contoh LBECindy Wooten
 
Braingineers - Neuromarketing Insights
Braingineers - Neuromarketing InsightsBraingineers - Neuromarketing Insights
Braingineers - Neuromarketing InsightsBraingineers
 
NeuroMarketing Code
NeuroMarketing CodeNeuroMarketing Code
NeuroMarketing CodeMadOrganix
 
The Art and Science of Influence
The Art and Science of InfluenceThe Art and Science of Influence
The Art and Science of InfluenceMSL
 

Similar to NeurobioMarketing B2B collaboration neuroscience biology linguistics (16)

The marksman july 2011
The marksman july 2011The marksman july 2011
The marksman july 2011
 
Mindmetic 080509
Mindmetic 080509Mindmetic 080509
Mindmetic 080509
 
Curso en Neuromarketing y comportamiento del consumidor
Curso en Neuromarketing y comportamiento del consumidorCurso en Neuromarketing y comportamiento del consumidor
Curso en Neuromarketing y comportamiento del consumidor
 
Neuro-design with a fMRI brain scanner, let's neuromarketing!
Neuro-design with a fMRI brain scanner, let's neuromarketing!Neuro-design with a fMRI brain scanner, let's neuromarketing!
Neuro-design with a fMRI brain scanner, let's neuromarketing!
 
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural SenseNeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
NeuroScience in Digital Marketing Master Class - David Rosenstein, Neural Sense
 
Neuron-Messaging and Demand Generation
Neuron-Messaging and Demand GenerationNeuron-Messaging and Demand Generation
Neuron-Messaging and Demand Generation
 
EMOTION BASED COMPUTING
EMOTION BASED COMPUTINGEMOTION BASED COMPUTING
EMOTION BASED COMPUTING
 
EEG survey
EEG surveyEEG survey
EEG survey
 
Artificial Emotional Intelligence: Human Emotions Understanding for Human-Com...
Artificial Emotional Intelligence: Human Emotions Understanding for Human-Com...Artificial Emotional Intelligence: Human Emotions Understanding for Human-Com...
Artificial Emotional Intelligence: Human Emotions Understanding for Human-Com...
 
Neuromarketing
NeuromarketingNeuromarketing
Neuromarketing
 
Contoh Outline Essay Writing - Contoh LBE
Contoh Outline Essay Writing - Contoh LBEContoh Outline Essay Writing - Contoh LBE
Contoh Outline Essay Writing - Contoh LBE
 
Braingineers - Neuromarketing Insights
Braingineers - Neuromarketing InsightsBraingineers - Neuromarketing Insights
Braingineers - Neuromarketing Insights
 
Neuromarketing
Neuromarketing Neuromarketing
Neuromarketing
 
NeuroMarketing Code
NeuroMarketing CodeNeuroMarketing Code
NeuroMarketing Code
 
What's in Your Emotional Toolbox?
What's in Your Emotional Toolbox?What's in Your Emotional Toolbox?
What's in Your Emotional Toolbox?
 
The Art and Science of Influence
The Art and Science of InfluenceThe Art and Science of Influence
The Art and Science of Influence
 

NeurobioMarketing B2B collaboration neuroscience biology linguistics

  • 1. NeurobioMarketing B2B Collaboration Neuroscience , B iology , Linguistics and Facial Action Code In Marketing Research
  • 2. An y communication that impacts emotions, creates the unique neurobiological response that we can detect and measure accurately. T he results facilitate the interpretation of qualitative and quantitative nature and intensity of the impact on advertising and determine the "personal neurobiological" brand . Direct measurement of reactions allows us to understand the neurobiological perceptive and emotional experiences of participants. About NeurobioMarketing B2B C reat ing new and inspiring research options for your clients.
  • 3. Electroencephalogram (EEG): Measurement of the rate of neuronal synapses, indicated by frequency waves in Hz and divided into delta, theta, alpha, low beta, beta, hibeta, gamma and their respective voltages. It measures the cognitive activities as attention, focalization, comprehension, memorization, learning, motivation, and planning. . Galvanic Skin Response (GSR): This measures the electric potential of the skin through electrodes positioned on the hands that register the change in the conductivity of the skin, and indicates the level of psychic activation or arousal. It also measures the interest, indicating acceptance or rejection of a stimulus. Electrocardiogram (ECG) : The heart rate is evaluated as well as the intervals between beats or cardiac interbeat. This measures the shape of the wave between one beat and another (interbeat interval) and indicates not only the extent of an emotional reaction, but also if the emotional experience is positive or negative. . Surface Electromyograph (sEMG): This measures muscular contractions. When positioned on the muscles related to emotional expression, especially above the eyes, the EMG will measure the emotional tension as a degree of implication or emotional involvement with a stimulus. Brain Heart Eyes Hands NeurobioMarketing Methodology
  • 4. Our Experience. Input category Quantity of measured stimuli Spot TV 295 Logos 85 Printed AD 48 Packaging 15 Radio 12 Animatic 4 Auto-promo 4 Integrated product 12 Magazine covers 17 Web pages 20 Point of purchase 9 Perfumes 2 TOTAL 523
  • 5.
  • 6.
  • 7. MCOM Diagnosis Neurometaphors FRAME sexuality public television reassure frankness breakfast teen-ager agility white wine Porsche Porsche padres effervescence Fiat poverty milk bank nostalgia nostalgia mom child arrogance caution tranquilidad boss hope fashion determination terminator mystery vanguard innovation courage immaturity regression sweetness tenderness quality of life homeopathies win adventure terminator elephant graveyard defenseless predictable combat war ministry minivan financial institute shark kindness adrenaline Jurassic park resigned modesty protagonist sausage superficial optimism fun closeness hug bar billiards White wine out-dated mafia crash illusion light gold sugar darkness occult anticonformity thriller newspaper bureaucracy pet elegance nihilism nostalgia caffeine coffee poetry well-being red wine standard compete delicate no problem Old-fashioned social-democrat equidistance decisive television Killer whale fear essay classical music resigned resigned surprise wonder teen-ager agility white wine Ferrari padres effervescence poverty milk bank nostalgia nostalgia mom child arrogance caution tranquilidad boss hope fashion determination terminator mystery vanguard innovation courage immaturity regression sweetness tenderness quality of life homeopathies race adventure terminator elephant graveyard defenseless predictable ministry minivan financial institute shark adrenaline Jurassic park resigned modesty protagonist on target sausage optimism fun bar billiards White wine out-dated mafia crash illusion light gold sugar darkness occult thriller newspaper bureaucracy pet elegance nihilism nostalgia caffeine coffee poetry well-being red wine standard compete delicate no problem Old-fashioned social-democrat equidistance decisive television Killer whale fear essay classical music resigned resigned surprise wonder tank poker spider virus sexuality Porsche = NEURO INTELLIGENCE Ask us for more information and other tools
  • 8. Italian, Spanish language Alberto Apicella: [email_address] Cel. 00393343311902 English, German, Slovenian language Domen Ursic [email_address] 00393423721766 Contacts: