1. The document introduces social enterprise and provides examples of companies like Burberry and KLM that have successfully used social media and collaboration tools internally. 2. It discusses how companies can use tools like Chatter to better communicate across departments, welcome new employees, and share updates from leadership. 3. The final sections explore how social media data and analytics can provide valuable consumer insights and how social CRM tools allow companies to better engage customers on social networks.

1. Welcome to Social Enterprise
@yasutakafukuda
in/Yasutaka Fukuda

2. http://youtu.be/1GICt9nC9Uo

3. Mere Mortals

4. Technology Media

6. Technology
PC

7. Media
PC

9. PC
PC

10. 1997

11. ” ”
NTT NEC

15. 35

17. Forbes The World’s Most Innovative Companies
Forbes 07 2011

18. 12 100,000
21
104,000 26% )
2011 4 30 2012 1
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19. Burberry Video
CEO
Angela Ahrendts

20. http://youtu.be/HLtjdydaGo0

21. Social Enterprise
Burberry World: 7,500
World for Partners
Social Clienteling
Burberry Body
VIC Experience
:
The
Burberry Experience :
Runway to Reality
burberry.com

22. Social Enterprise
1
2 3
25
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25. ○○
○○

26. Step 1
29
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27. CRM
CRM+

28. KLM Twitter
• 240
• 130,000 Twitter
• 1

29. KLM Surprise

30. http://youtu.be/Sh-JRoY7_LU

31. “ If you make a customer unhappy they won’t
tell five friends, they will tell 5,000 friends. “
- Jeff Bezos, Amazon.com

32. Step 2:
37
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33. Email
38
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34. “ CC
“
- , Facebook
Nov 2011 “Enterprise 2.0 conference

35. “
8 ” ”
“
- , Facebook
Nov 2011 “Enterprise 2.0 conference

36. LEED ( )
Sarah
:
Share with Town Hall Updates: Sharing insights across the org group
41
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37. Steve Bauer
Yesterday at 10:00 AM
250 562 1073
Yesterday at 11:45 AM
42
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38. Chatter
CEO :
Share with the CEO-to-You: Weekly Announcements group
Steve Bauer We have just hired a new regional head of EMEA. I’d like everyone
to welcome @[Bradley Johnson]. I have attached his recent Overview pres
The Future of EMEA: Bradley Johnson
Steve Bauer Our fabulous product marketers have developed a new set of tools
Hi Everyone! for internal use. Please take advantage of them. Also, they noted that any
feedback is more than welcome.
Please follow the CEO-toYou
Group for weekly announcements, Internal Marketing Campaign, Fall 2012
strategies, game plans, and
general news that applies to the
whole organization.
If you have any questions, please
don’t hesitate to ask! - Steve
43
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39. 12 : !!
Share with the New Hire Group 12: Welcome to the Company!! group
Teddy Thompson Hey all – I just put together an updated list from all of our
On-boarding documents. If anyone has anything to add, please update!
Onboarding Data
No question too small, no answer too
relevant!
Welcome to New Hire Group 12! We are
thrilled to have you join the company.
Please feel free to ask each other
questions and every day, I’ll come by an
see how I can answer them (if your peers
can’t).
In the meantime, share helpful docs and
data.
44
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40. Sarah Chatter
45
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42. http://youtu.be/6zRHf9k7Hm4

43. Step 3:
48
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45. ?
2
1
15
Facebook 1
50
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46. 1 5000
Twitter Firehose
51
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47. CenterGatorade
7% -
250%
Web 56%
52
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48. Radian6
22,000
11
Top12
Twitter
$6.5M
| AdverTimes http://
www.advertimes.com/20110719/
article23549/

50. http://youtu.be/1gMbuTWxBQ0