Are you leaving money on the table by not maximizing your

1. Monetizing Your Inventory Netric Style The initiative to generate MORE revenue for your unsold inventory Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com

2. Background

4. The Eco-system

5. Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com

6. Reality Publishers live in a very real and challenging environment where every ad-related dollar is pivotal to success and sometimes even survival. To cope with the increased pressure the ad-networks have historically been loyal and handy servants to help fill revenue-gaps and maintain publisher yield. Now… Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com

7. Netric We consolidate the network-advertising world for you as a publisher to optimize and leverage your results on unsold inventory. We enhance your results with the correct types and numbers of networks. We also enhance networks with the correct sites based on target groups. A classic win-win moving the industry forward Consolidating the eco-system Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com

8. Different Revenue sources – Different Capabilities Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com High Fill-rate Low CPM High CPM Low Fill-rate Webtraffic TradeDoubler Adaction Vendemore Microsoft Media Network Oridian Google Syndication Eniro Zanox Adoperator Mikkelsen Media WordOn Specific Media IQ-Medier Yieldivision Paxor Media She-Network Thunder Road

9. What is the matrix?

11. Applying the right value to an impression Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com Baseline Supply Classic Daisy-Ch. Revenue Source 1 Fixed CPM-rate SEK 3.50 Revenue Source 2 Rev Share SEK 6.20 Revenue Source 3 Rev Share SEK 1.45 Revenue Source 4 Fixed CPM-rate SEK 3.25 Revenue Source 1 Fixed CPM-rate SEK 3.50 Revenue Source 2 Rev Share SEK 6.20 Revenue Source 3 Rev Share SEK 1.45 Revenue Source 4 Fixed CPM-rate SEK 3.25

12. Applying the right value to an impression at the right time…Netric Style Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com Baseline Supply Netric Style 24/7 Optimization Revenue Source 1 SEK 3.50 Revenue Source 2 SEK 6.20 Revenue Source 3 SEK 1.45 Revenue Source 4 SEK 3.25 Revenue Source 1 SEK 3.50 Revenue Source 2 SEK 6.20 Revenue Source 3 SEK 1.45 Revenue Source 4 SEK 3.25 10% of imps 10% of imps 20% of imps 60% of imps Rev Source 1 SEK 3.50 Rev Source 2 SEK 6.20 Revenue Source 3 SEK 1.45 Revenue Source 4 SEK 3.25

13. Reality check

15. Partners

18. The team Daniel Ahlbert, CEO Co-founder of Netric Sales with 15 years of experience in on and offline media. Johan Thorbjörnsson, Executive Sales Manager Earlier held the position as Head of Publishers Services at AOL, Stockholm. Tomas Viksten, Ad-network & Product Manager Earlier held the position as Head of Quantitative Services at AOL, Stockholm. Sammi Ekdahl, Account & Yield management Earlier held the position as Head of Publishers at Zanox, Stockholm. And we are hiring… Johan Thorbjörnsson Executive Sales Manager| www.netricsales.com