This webinar presentation summarized key elements for nonprofit fundraising success. It discussed targeting individual donors, foundations and corporations who contributed a total of $335 billion in 2013. Six essential elements of the fundraising funnel were outlined: website, donation process, online campaigns, mobile, social media, and tracking progress. Examples were provided of an effective nonprofit website and donation form. The importance of email marketing and capturing email addresses was discussed. Data was presented on trends in online versus offline fundraising and new versus repeat donors. Ways to increase event fundraising through integrated forms were also covered. The webinar concluded by describing Abila software solutions that can provide an efficient process for grants, fundraising, accounting and information management.
18. Abila Fundraising Online
Nonprofit
Organization
Nonprofit
Organization
Apply for a
grant from
Fnd or Govt
Abila Grant
Management
Foundation
or Govt
Abila MIP Fund
Accounting
Transaction is
sent to
Abila MIP Fund
Accounting
$
Appeal to
donors
Abila Fundraising
50
Run query for
solicitation list
Email marketing
tool such as
Constant Contact
or MailChimp
Send email
Call/Direct Mail
$
Direct donors to
online form
Accept direct
checks, cc
$ Abila Fundraising 50
Transaction tracked,
receipts and donor
acknowledgement sent
$
Transaction is
sent to Abila
MIP Fund
Accounting
I need funds for my
programs and
operating budget.
Efficient Process Flow