Friendtrepreneur - network Finnish-Dutch collaboration. Presentation of Netari- project: a National Youth Project using Internet and tools of Social media.

1. 03.12.2010
Friendtrepreneur - network Finnish-Dutch collaboration event
Marcus Lundqvist
Project planner
netari.fi
marcus.lundqvist@hel.fi

2. Brief history
•Started as a project in 2004
•Project involved 4 capital area cities
•Main goals were to find out how to make contact to teens
online and how to imply youth work methods to online
environments
•Project ended in fall 2007
•Netari.fi was included to governments Development Programme
for Child And Youth Policy
•Since 2008 work has evolved to nationwide, multi-professional
online youth work.

3. Aims of Netari work
To carry out and develop national youth work performed over
the Internet. The project’s target is to make contact with that
section of youth who spend a large part of their time in various
Internet environments.
Through multi-professional cooperation, the project aims to lower
the threshold for those youths using the facility to seek social and
health services when necessary. The plan is to also bring the
services, through the Netari operation, straight to the Internet
environments popular among young people.

4. Organisation
30 municipalities
80 youth workers
around Finland
11 person team
coordinating and
developing

5. Funding
Ministry of Culture and Education
Ministry of Social Affairs and Health

6. Netari.fi
Multi National
professional coordination
work
30 Cities in
Finland
Web-nurses Web- Police on city
socialworkers of Oulu

7. Environments

8. Netari visitors
Visitors
Discussions
200 000
159 000
160 000
120 000
120 000
80 000
55 000
40 000
6 500 10 000 18 000
0
2007 2008 2009

9. Opening times
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
IRC-Gallery 18:00-21:00 18:00-21:00 19:00-22:00 19:00-22:00
Habbo Hotel 17:00-20:30 17:00-20:30 17:00-20:30 17:00-20:30
Netari-TV 18:00-19:00
NetariVille 18:00-21:00 18:00-21:00
Demi.fi 17:30-21:00

10. Metro map

11. •Habbo is based in 2000,
localised versions in 32
countries
•13 000 000 unique visitors per
month world wide, Finland and
UK most active countries.
•Basically 2D-avatar chat with
most of web 2.0 tools such as
IM, tagging, groups, games, user
generated content, sharing and
modding of it etc.
•Netari room is open on
Monday, Wednesday, Thursday
and Friday between 17.00-20.30
•Average age of visitors is
approx. 12 years, in Netari-room
13 years

12. •App. 460 000 users
•Average age of users is 22 years,
Netari focuses on teens from 15
to 18 years of age
•Basic SNS-structure, Profile,
friends, communication, photo-
gallery, commenting and blogs etc.
•Netari-chats are open on mondays
and thursdays between
18.00-21.00 and on fridays and
saturdays between 19.00-22.00

13. Netari-TV
• Netari-tv started as
cooperation pilot between
Netari.fi and Finland's
national public service
broadcasting company YLE
• Netari-tv combines
elements of web-tv, chatting
and interactivity between
watchers, chatters, host and
visitors of the show
• Aims of Netari-tv is to
provide low threshold
possibilities to participate to
netari-tv´s broadcasts in
many way

14. •Targeted to teenage girls
•50 000 weekly users in
Demi.fi
•Netari started to work in
Demi on autumn 2010
•Open on wednesday
17:30-21:00
•Youth workers and
nurses hosts theme
discussions weekly

15. •NetariVille was opened
autumn 2010
•Competitions, polls,
quiz, activities
•Chat two times a week;
youth workers
•Developed constantly
•User has ability to share
their photos, videos, etc.

16. Benefits for
commercial
company

17. Jani Merikivi - Value of youth work
2007
Jani Merikivi - Nuorisotyön arvo
2007

18. Increase in the time spent in
Habbo Hotel (%)
20%
56
17%
13%
10%
8 7%
3%
3,7 3,5
1,8 0%
0 min <30 min 30-59 min 60-120 min >120 min

19. 3,4 hours / month

20. According to the research
parents said that they
would allow their kids to
spent more time in Habbo
Hotel because of Netari

21. 1,5 hours / month

22. Visiting Netari room in Habbo Hotel
has increased the amount of money i
spend
5%
80
4%
3%
3%
2,3 2,2 2%
1%
0,8
0,6 0,5 0%
Nothing <2€ 2-4€ 5-7€ 8-10€ >10€

23. Visitors at Netari room in
Habbo Hotel year 2009
116225
2% of user said that visiting Netari
room in Habbo Hotel has increased
the amount of money that they
spend in Habbo Hotel

24. ~100 000€

25. Benefits for Netari

26. No need to build or invest in own system

27. Offer Netari Services
in the places where
teenagers spend their
time

28. You can find this presentation from:
www.slideshare.com/netari