1. French
vs.
American
An example of cross-cultural communication
when manager can face problems or
difficulties managing representatives of
different national cultures.

2. Plan of the presentation:
① The problem
② Definition of power distance
③ Cultural map
④ Five tips for improving communication

3. The problem
David Cane is a manager at a U.S.-based scientific
publishing house. Recently, when he needed to hire
three new programmers, he ended up filling the slots
with people who were born and educated in France.
The new programmers had the right skill sets, but
Cane was concerned about how they would fit in at the
company. So he set about devising ways to ensure
that cultural problems that can follow from them—didn't
get in the way.
And the problem which can appear with 100% - is
power distance.

4. Definition of power distance.

5. “As we can
see from this
cultural map
these two
countries:
French and
USA are from
different
groups so
they have
different
power
distance. It
means that
his might be
the core of
the problem.

6. Here are five tips for improving
communication between these men:
1. Learn how the source culture best
receives communications.
Different cultures like to receive information —and trust
information they receive from different sources—in different
ways.
—Deborah Valentine, Emory University
People from some cultures don't trust information that comes directly
from a manager, for example, preferring that the word comes instead
from a leader of the employee group, a headman, or shop foreman.
Some workers don't feel comfortable being singled out for praise in
front of the entire employee group—a typical way to dish out praise in
the U.S. For these workers, quiet praise in a private office is much
preferred.

8. 3. Assign
mentors and
take care of the
spouses
(супруги).
The best advice we could provide is to take two
approaches.
Firstly, assign a mentor in the business operation,
preferably a well-respected person from the department
who can assist in helping ease integration.
Secondly, if a spouse or family is involved in the move,
become involved in making them feel comfortable with
the change."

9. 4. Practice open-door
communication—carefully
The idea of the open door is so
foreign to about three-fourths of
the cultures of the world that it
doesn't even translate,” expert
says. "And the downside is that
sometimes the manager, by
encouraging an employee from a
different culture to talk directly to
them, is seen as weak."

10. 5. Play by the
rules and stick
to business
O Finally, the best way to create an environment that
people of all cultures and ethnicities can participate
in is to ensure that the company's mission and goals
are communicated clearly and that the workplace is
driven by business requirements rather than
personal preferences, says expert.

11. Thank you for your
attention!