Turkey is a very interesting country where mobile commerce is really advanced. Neomobile made an insight about this really fascinating digital landscape. Read also the related post on our blog http://www.neomobile-blog.com/discovering-the-new-mobile-horizons-turkey/

1. Exploring digital landscapes:
Turkey
Neomobile’s
overview of the Turkish
digital landscape
© 2013 by Neomobile. All rights reserved

2. Exploring digital landscapes: mobile
Turkey
71%
pageviews 29%
47.2% 2012
74.7 MILLION people
43% 2011
35 MILLION
41% 2010
internet
penetration
internet people
internet use
29% 43% 23%
4.7 million 50 mobile 3g
65.8%
subscribers subscribers
online shoppers time spent
on internet
$110
basket size
hrs/months
34.9%
© 2013 by Neomobile. All rights reserved

3. mobile
Source: Turkish Information and Telecommunication Council
subscribers arpu
20%
27% 34.7 mlns 19.7 €/MONTH
18 mlns 19.77 €/MONTH
53%
13 mlns 20.5 €/MONTH
65.7 mlns -
© 2013 by Neomobile. All rights reserved

4. mobile web browser market share:
trend 2011/2012 Turkcell feat Neomobile
50%
Turkcell’s Smart Ticket App
Neomobile’s mobile payment expertise and
Turkcell’s Smart Ticket application, joined
forces to create the best user experience
for the football fans, enabling the seamless
purchase of match tickets via mobile device.
0% NEOMObile has been awarded as
DEC 2011
SEP 2011
MAR 2012
JUN 2012
SEP 2012 the Best Mobile Payment Service
as a confirmation of the winning
strategy: development of the
state of the art technology,
android iphone opera
while listening carefully to
nokia others the market needs.
SOURCES: TUiK 2011/2012 - IAB TR 2012 - BTK Q1 2012 report - 2009-BTK Q1 2012 report
gemiusTraffic, August, 2012 - Ipsos KMG Brand Plus 2011 - The Interbank Card Center/BKM 2012 - Statscounter.com
© 2013 by Neomobile. All rights reserved

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