Neomobile’s insight into ways mobile is changing our daily habits, focus on mobile shopping - See more at: http://www.neomobile-blog.com/neomobile-insight-shopping-mobile-users-habits-infographic/#sthash.s03pxS1b.dpuf
1. A DAY IN A MOBILE SHOPPERS LIFE
What influences mobile purchasing decisions?
Friends,
Email marketing,
Online Ads,
Facebook.
25% of consumers engage in online shopping only via mobile.
Mobile shopping occurs:
at home 47%;
outside 29%;
at work 10%.
Transactions made using a mobile device:
Europe 15.3%;
Asia 12.4%;
North America 11.2%
Mobile searches related to restaurants: 90%.
Mobile’s share of payment transactions in the travel space: 20%.
15% of digital content purchases is mobile:
8% smartphone;
7% tablets.
Global mobile payment transactions
April 2012
iPad 3.6%
iPhone 3.1%
Android phone 1.1%
Android tablet 0.3%
Total mobile 8.2%
April 2013
iPad 6.6%
iPhone 4.4%
Android phone 2.0%
Android tablet 0.7%
Total mobile 13.8%
Sources
venturebeat.com
Adyen Global Mobile Payments Index
xAd and Telmetrics report
Adobe.com
Digby.com
OnDevice research