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BRAZIL - The rhythm of the connectivity
People: 193,946,886 (2012 estimate)
Currency: Real (R$)
Language: Portuguese
Area: 8,512,767 Km2
Fixed internet subscriptions: 20,992,424 (2012 estimate)
Mobile phone subscriptions: 244,357,507 (2012 estimate)
SMARTPHONE USERS BY OS
Android 33%
Symbian 27%
Blackberry 20%
iOs 11%
Windows 5%
Others 3%
MOBILE
Total mobile penetration 108%
Smartphone penetration 14%
INTERNET
Mobile internet penetration (handset browsing users) 30%
Mobile internet traffic (average traffic per user, monthly) 6.3M
USAGE, TOP 3 ACTIVITIES
Handset Browsing 1,251 $M
Music 515 $M
Games & Apps 299 $M
Brazil mobile market: an insight by Neomobile
Brazil mobile market: an insight by Neomobile
Brazil mobile market: an insight by Neomobile
SOCIAL MEDIA WEBSITES
www.neomobile.com
www.neomobile-blog.com
www.onebip.com
Neomobile S.p.A.
viale Pasteur 78 - 00144 Roma - Italy
info@neomobile.com
ADDRESS

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Brazil mobile market: an insight by Neomobile

  • 1. BRAZIL - The rhythm of the connectivity People: 193,946,886 (2012 estimate) Currency: Real (R$) Language: Portuguese Area: 8,512,767 Km2 Fixed internet subscriptions: 20,992,424 (2012 estimate) Mobile phone subscriptions: 244,357,507 (2012 estimate) SMARTPHONE USERS BY OS Android 33% Symbian 27% Blackberry 20% iOs 11% Windows 5% Others 3% MOBILE Total mobile penetration 108% Smartphone penetration 14% INTERNET Mobile internet penetration (handset browsing users) 30% Mobile internet traffic (average traffic per user, monthly) 6.3M USAGE, TOP 3 ACTIVITIES Handset Browsing 1,251 $M Music 515 $M Games & Apps 299 $M
  • 5. SOCIAL MEDIA WEBSITES www.neomobile.com www.neomobile-blog.com www.onebip.com Neomobile S.p.A. viale Pasteur 78 - 00144 Roma - Italy info@neomobile.com ADDRESS