SlideShare uma empresa Scribd logo

Lead Management for a Cross-Channel World

•Transferir como PPT, PDF•
•
Neolane, Inc.
Neolane, Inc.

Take a look at how conversational marketing technology can increase effectiveness in B2B marketing campaigns.

TecnologiaNegócios
1 de 12
Maximize Campaign Effectiveness: Lead Management for a Cross-Channel World www.neolane.com @Neolane One Gateway Center Newton, MA
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Recomendados

Marta Turek - Double edged sword of ppc measurability
Marta Turek - Double edged sword of ppc measurabilityMarta Turek - Double edged sword of ppc measurability
Marta Turek - Double edged sword of ppc measurabilityJose Uzcategui
 
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersMarketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersSean O'Connell
 
D & p marketing tomar
D & p marketing tomarD & p marketing tomar
D & p marketing tomarlokendra singh tomar INDIA
 
Lead Conversion Process
Lead Conversion ProcessLead Conversion Process
Lead Conversion ProcessCharter Marketing
 
Closed-loop Marketing Analytics
Closed-loop Marketing AnalyticsClosed-loop Marketing Analytics
Closed-loop Marketing AnalyticsDavid Delong
 
The marketer strikes back
The marketer strikes backThe marketer strikes back
The marketer strikes backMcKinsey on Marketing & Sales
 
[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...
[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...
[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...McRae and Company
 
CPG 1-on-1 Marketing
CPG 1-on-1 MarketingCPG 1-on-1 Marketing
CPG 1-on-1 Marketingjobrien
 

Recomendados

Marta Turek - Double edged sword of ppc measurability
Marta Turek - Double edged sword of ppc measurabilityMarta Turek - Double edged sword of ppc measurability
Marta Turek - Double edged sword of ppc measurabilityJose Uzcategui
 
Marketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersMarketing Re-Imagined: Three Imperatives for Marketing Leaders
Marketing Re-Imagined: Three Imperatives for Marketing LeadersSean O'Connell
 
D & p marketing tomar
D & p marketing tomarD & p marketing tomar
D & p marketing tomarlokendra singh tomar INDIA
 
Lead Conversion Process
Lead Conversion ProcessLead Conversion Process
Lead Conversion ProcessCharter Marketing
 
Closed-loop Marketing Analytics
Closed-loop Marketing AnalyticsClosed-loop Marketing Analytics
Closed-loop Marketing AnalyticsDavid Delong
 
The marketer strikes back
The marketer strikes backThe marketer strikes back
The marketer strikes backMcKinsey on Marketing & Sales
 
[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...
[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...
[Demand Generation Webinar] Companies Hoping to Steadily Land New Clients Mus...McRae and Company
 
CPG 1-on-1 Marketing
CPG 1-on-1 MarketingCPG 1-on-1 Marketing
CPG 1-on-1 Marketingjobrien
 
Marketing Automation Features and Benefits
Marketing Automation Features and BenefitsMarketing Automation Features and Benefits
Marketing Automation Features and BenefitsBersonDeanStevens, Inc.
 
3. Analytical, operational, collaborative crm
3. Analytical, operational, collaborative crm3. Analytical, operational, collaborative crm
3. Analytical, operational, collaborative crmajitjoshiin
 
Ian Greenen
Ian GreenenIan Greenen
Ian GreenenIan Greenen
 
B2B Marketing Recepie
B2B Marketing RecepieB2B Marketing Recepie
B2B Marketing RecepiePJ Moris
 
Solving the Cross-Channel Dilemma
Solving the Cross-Channel Dilemma Solving the Cross-Channel Dilemma
Solving the Cross-Channel Dilemma Woopra
 
5. sales force automation & services automation
5. sales force automation & services automation5. sales force automation & services automation
5. sales force automation & services automationajitjoshiin
 
(direct) marketing as a service, a way to strengthen the distribution channel
(direct) marketing as a service, a way to strengthen the distribution channel(direct) marketing as a service, a way to strengthen the distribution channel
(direct) marketing as a service, a way to strengthen the distribution channelHeinvrins
 
20 Key Insights for Success in Account-Based Marketing
20 Key Insights for Success in Account-Based Marketing20 Key Insights for Success in Account-Based Marketing
20 Key Insights for Success in Account-Based MarketingDemandbase
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
E crm
E crmE crm
E crmDr. Gandhali Kharge
 
E crm & social media marketing
E crm & social media marketingE crm & social media marketing
E crm & social media marketingDr. Gandhali Kharge
 
Marketing with microsoft dynamics 2016
Marketing with microsoft dynamics 2016Marketing with microsoft dynamics 2016
Marketing with microsoft dynamics 2016Claudia Selle
 
A Sound Vision for CRM: How i CRM Spotlight - Sennheiser
A Sound Vision for CRM: How i CRM Spotlight - SennheiserA Sound Vision for CRM: How i CRM Spotlight - Sennheiser
A Sound Vision for CRM: How i CRM Spotlight - SennheiserSugarCRM
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersZensar Technologies Ltd.
 
Digital communication audit
Digital communication auditDigital communication audit
Digital communication auditPrakash Ranjan
 
Mindmatrix introduces opportunity recommendation features
Mindmatrix introduces opportunity recommendation featuresMindmatrix introduces opportunity recommendation features
Mindmatrix introduces opportunity recommendation featuresMindmatrix Partner Relationship Manager
 
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingTracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingAffiliate Summit
 
Digital Strategy - Lecture Three...
Digital Strategy - Lecture Three...Digital Strategy - Lecture Three...
Digital Strategy - Lecture Three...Neil Kelley
 
Value of Strategic Marketing Technology
Value of Strategic Marketing TechnologyValue of Strategic Marketing Technology
Value of Strategic Marketing TechnologyGwen Creel
 
Web Analytics & Site matrix
Web Analytics & Site matrixWeb Analytics & Site matrix
Web Analytics & Site matrixMobote
 
dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014
dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014
dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014dotmailer
 
Big data - not just for the big boys, PostcodeAnywhere
Big data - not just for the big boys, PostcodeAnywhereBig data - not just for the big boys, PostcodeAnywhere
Big data - not just for the big boys, PostcodeAnywhereInternet World
 

Mais conteúdo relacionado

Mais procurados

Marketing Automation Features and Benefits
Marketing Automation Features and BenefitsMarketing Automation Features and Benefits
Marketing Automation Features and BenefitsBersonDeanStevens, Inc.
 
3. Analytical, operational, collaborative crm
3. Analytical, operational, collaborative crm3. Analytical, operational, collaborative crm
3. Analytical, operational, collaborative crmajitjoshiin
 
B2B Marketing Recepie
B2B Marketing RecepieB2B Marketing Recepie
B2B Marketing RecepiePJ Moris
 
Solving the Cross-Channel Dilemma
Solving the Cross-Channel Dilemma Solving the Cross-Channel Dilemma
Solving the Cross-Channel Dilemma Woopra
 
5. sales force automation & services automation
5. sales force automation & services automation5. sales force automation & services automation
5. sales force automation & services automationajitjoshiin
 
(direct) marketing as a service, a way to strengthen the distribution channel
(direct) marketing as a service, a way to strengthen the distribution channel(direct) marketing as a service, a way to strengthen the distribution channel
(direct) marketing as a service, a way to strengthen the distribution channelHeinvrins
 
20 Key Insights for Success in Account-Based Marketing
20 Key Insights for Success in Account-Based Marketing20 Key Insights for Success in Account-Based Marketing
20 Key Insights for Success in Account-Based MarketingDemandbase
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseVivastream
 
E crm & social media marketing
E crm & social media marketingE crm & social media marketing
E crm & social media marketingDr. Gandhali Kharge
 
Marketing with microsoft dynamics 2016
Marketing with microsoft dynamics 2016Marketing with microsoft dynamics 2016
Marketing with microsoft dynamics 2016Claudia Selle
 
A Sound Vision for CRM: How i CRM Spotlight - Sennheiser
A Sound Vision for CRM: How i CRM Spotlight - SennheiserA Sound Vision for CRM: How i CRM Spotlight - Sennheiser
A Sound Vision for CRM: How i CRM Spotlight - SennheiserSugarCRM
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersZensar Technologies Ltd.
 
Digital communication audit
Digital communication auditDigital communication audit
Digital communication auditPrakash Ranjan
 
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingTracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingAffiliate Summit
 
Digital Strategy - Lecture Three...
Digital Strategy - Lecture Three...Digital Strategy - Lecture Three...
Digital Strategy - Lecture Three...Neil Kelley
 
Value of Strategic Marketing Technology
Value of Strategic Marketing TechnologyValue of Strategic Marketing Technology
Value of Strategic Marketing TechnologyGwen Creel
 
Web Analytics & Site matrix
Web Analytics & Site matrixWeb Analytics & Site matrix
Web Analytics & Site matrixMobote
 

Mais procurados (20)

Marketing Automation Features and Benefits
Marketing Automation Features and BenefitsMarketing Automation Features and Benefits
Marketing Automation Features and Benefits
 
3. Analytical, operational, collaborative crm
3. Analytical, operational, collaborative crm3. Analytical, operational, collaborative crm
3. Analytical, operational, collaborative crm
 
Ian Greenen
Ian GreenenIan Greenen
Ian Greenen
 
B2B Marketing Recepie
B2B Marketing RecepieB2B Marketing Recepie
B2B Marketing Recepie
 
Solving the Cross-Channel Dilemma
Solving the Cross-Channel Dilemma Solving the Cross-Channel Dilemma
Solving the Cross-Channel Dilemma
 
5. sales force automation & services automation
5. sales force automation & services automation5. sales force automation & services automation
5. sales force automation & services automation
 
(direct) marketing as a service, a way to strengthen the distribution channel
(direct) marketing as a service, a way to strengthen the distribution channel(direct) marketing as a service, a way to strengthen the distribution channel
(direct) marketing as a service, a way to strengthen the distribution channel
 
20 Key Insights for Success in Account-Based Marketing
20 Key Insights for Success in Account-Based Marketing20 Key Insights for Success in Account-Based Marketing
20 Key Insights for Success in Account-Based Marketing
 
Affordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing DatabaseAffordable Databases Can You Afford Not to be using a Marketing Database
Affordable Databases Can You Afford Not to be using a Marketing Database
 
E crm
E crmE crm
E crm
 
E crm & social media marketing
E crm & social media marketingE crm & social media marketing
E crm & social media marketing
 
Marketing with microsoft dynamics 2016
Marketing with microsoft dynamics 2016Marketing with microsoft dynamics 2016
Marketing with microsoft dynamics 2016
 
A Sound Vision for CRM: How i CRM Spotlight - Sennheiser
A Sound Vision for CRM: How i CRM Spotlight - SennheiserA Sound Vision for CRM: How i CRM Spotlight - Sennheiser
A Sound Vision for CRM: How i CRM Spotlight - Sennheiser
 
Cmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age CustomersCmo workbench - Actionable Intelligence to Target New Age Customers
Cmo workbench - Actionable Intelligence to Target New Age Customers
 
Digital communication audit
Digital communication auditDigital communication audit
Digital communication audit
 
Mindmatrix introduces opportunity recommendation features
Mindmatrix introduces opportunity recommendation featuresMindmatrix introduces opportunity recommendation features
Mindmatrix introduces opportunity recommendation features
 
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate MarketingTracking for Success – The Shifts Required To Futureproof Affiliate Marketing
Tracking for Success – The Shifts Required To Futureproof Affiliate Marketing
 
Digital Strategy - Lecture Three...
Digital Strategy - Lecture Three...Digital Strategy - Lecture Three...
Digital Strategy - Lecture Three...
 
Value of Strategic Marketing Technology
Value of Strategic Marketing TechnologyValue of Strategic Marketing Technology
Value of Strategic Marketing Technology
 
Web Analytics & Site matrix
Web Analytics & Site matrixWeb Analytics & Site matrix
Web Analytics & Site matrix
 

Destaque

dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014
dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014
dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014dotmailer
 
Big data - not just for the big boys, PostcodeAnywhere
Big data - not just for the big boys, PostcodeAnywhereBig data - not just for the big boys, PostcodeAnywhere
Big data - not just for the big boys, PostcodeAnywhereInternet World
 
Dotmailer customer journey - uk edition
Dotmailer customer journey - uk editionDotmailer customer journey - uk edition
Dotmailer customer journey - uk editionCharlie Lines
 
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing CampaignsHow to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing CampaignsDigitalMarketingShow
 
Customer experience masterplan
Customer experience masterplanCustomer experience masterplan
Customer experience masterplandotmailer
 
#CNX14 - Creating Cross-Channel Customer Journeys
#CNX14 - Creating Cross-Channel Customer Journeys#CNX14 - Creating Cross-Channel Customer Journeys
#CNX14 - Creating Cross-Channel Customer JourneysSalesforce Marketing Cloud
 
Your customers deserve data driven communications, Communicator Corp
Your customers deserve data driven communications, Communicator CorpYour customers deserve data driven communications, Communicator Corp
Your customers deserve data driven communications, Communicator CorpInternet World
 
Working with sales for effective lead nurturing - Neolane
Working with sales for effective lead nurturing - NeolaneWorking with sales for effective lead nurturing - Neolane
Working with sales for effective lead nurturing - NeolaneB2B Marketing
 
Oro London Meetup - dotmailer: Faster, smarter, better, email marketing
Oro London Meetup - dotmailer: Faster, smarter, better, email marketingOro London Meetup - dotmailer: Faster, smarter, better, email marketing
Oro London Meetup - dotmailer: Faster, smarter, better, email marketingOro Inc.
 
Email Marketing 101: Strategy
Email Marketing 101: StrategyEmail Marketing 101: Strategy
Email Marketing 101: StrategySendGrid
 

Destaque (11)

dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014
dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014
dotMailer's Marketing Automation Webinar w/ Skip Fidura - 22 & 25 April 2014
 
Big data - not just for the big boys, PostcodeAnywhere
Big data - not just for the big boys, PostcodeAnywhereBig data - not just for the big boys, PostcodeAnywhere
Big data - not just for the big boys, PostcodeAnywhere
 
Dotmailer customer journey - uk edition
Dotmailer customer journey - uk editionDotmailer customer journey - uk edition
Dotmailer customer journey - uk edition
 
Dotmailer
DotmailerDotmailer
Dotmailer
 
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing CampaignsHow to Learn from the Best to Optimise Automated Email Marketing Campaigns
How to Learn from the Best to Optimise Automated Email Marketing Campaigns
 
Customer experience masterplan
Customer experience masterplanCustomer experience masterplan
Customer experience masterplan
 
#CNX14 - Creating Cross-Channel Customer Journeys
#CNX14 - Creating Cross-Channel Customer Journeys#CNX14 - Creating Cross-Channel Customer Journeys
#CNX14 - Creating Cross-Channel Customer Journeys
 
Your customers deserve data driven communications, Communicator Corp
Your customers deserve data driven communications, Communicator CorpYour customers deserve data driven communications, Communicator Corp
Your customers deserve data driven communications, Communicator Corp
 
Working with sales for effective lead nurturing - Neolane
Working with sales for effective lead nurturing - NeolaneWorking with sales for effective lead nurturing - Neolane
Working with sales for effective lead nurturing - Neolane
 
Oro London Meetup - dotmailer: Faster, smarter, better, email marketing
Oro London Meetup - dotmailer: Faster, smarter, better, email marketingOro London Meetup - dotmailer: Faster, smarter, better, email marketing
Oro London Meetup - dotmailer: Faster, smarter, better, email marketing
 
Email Marketing 101: Strategy
Email Marketing 101: StrategyEmail Marketing 101: Strategy
Email Marketing 101: Strategy
 

Semelhante a Lead Management for a Cross-Channel World

Trade Promotion Management
Trade Promotion ManagementTrade Promotion Management
Trade Promotion ManagementDhiren Gala
 
Does data quality matter? View from the business
Does data quality matter? View from the businessDoes data quality matter? View from the business
Does data quality matter? View from the businessHanson Wade
 
How Marketing Automation is Transforming Financial Services Firms
How Marketing Automation is Transforming Financial Services FirmsHow Marketing Automation is Transforming Financial Services Firms
How Marketing Automation is Transforming Financial Services Firmsedynamic
 
What Works in B2B Marketing
What Works in B2B MarketingWhat Works in B2B Marketing
What Works in B2B MarketingMarketingProfs
 
Idc marketing-automation-workbook
Idc marketing-automation-workbookIdc marketing-automation-workbook
Idc marketing-automation-workbookmabsiddiq
 
The Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 FinalThe Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 FinalTony Mooney
 
Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...
Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...
Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...Demandum
 
Rethinking the Role of Marketing
Rethinking the Role of MarketingRethinking the Role of Marketing
Rethinking the Role of MarketingGleanster Research
 
CIM CRM Workshop
CIM CRM WorkshopCIM CRM Workshop
CIM CRM WorkshopThom. Poole
 
AGC Sales Technology Report JUL2016
AGC Sales Technology Report JUL2016AGC Sales Technology Report JUL2016
AGC Sales Technology Report JUL2016Gee Leung
 
Data-Driven Marketing Road Show Teradata - March 25, 2014
Data-Driven Marketing Road Show Teradata - March 25, 2014Data-Driven Marketing Road Show Teradata - March 25, 2014
Data-Driven Marketing Road Show Teradata - March 25, 2014DDM Alliance
 
Best Practices in Marketing Operations
Best Practices in Marketing OperationsBest Practices in Marketing Operations
Best Practices in Marketing OperationsClearAction Continuum
 
Extracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing AutomationExtracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing Automationedynamic
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIJuliann Grant
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIeCoast
 
Master C R M Day 4
Master C R M Day 4Master C R M Day 4
Master C R M Day 4guestf468424
 
Sydney Event: A Social Affair
Sydney Event: A Social AffairSydney Event: A Social Affair
Sydney Event: A Social AffairRobin Leonard
 

Semelhante a Lead Management for a Cross-Channel World (20)

Primo CRM
Primo CRMPrimo CRM
Primo CRM
 
Trade Promotion Management
Trade Promotion ManagementTrade Promotion Management
Trade Promotion Management
 
Crm
CrmCrm
Crm
 
Does data quality matter? View from the business
Does data quality matter? View from the businessDoes data quality matter? View from the business
Does data quality matter? View from the business
 
How Marketing Automation is Transforming Financial Services Firms
How Marketing Automation is Transforming Financial Services FirmsHow Marketing Automation is Transforming Financial Services Firms
How Marketing Automation is Transforming Financial Services Firms
 
What Works in B2B Marketing
What Works in B2B MarketingWhat Works in B2B Marketing
What Works in B2B Marketing
 
Idc marketing-automation-workbook
Idc marketing-automation-workbookIdc marketing-automation-workbook
Idc marketing-automation-workbook
 
The Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 FinalThe Age Of New Reality Marketing V5.1 Final
The Age Of New Reality Marketing V5.1 Final
 
Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...
Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...
Marketing Automation: Nurturing, Prioritizing, and Recycling Leads to Convert...
 
Rethinking the Role of Marketing
Rethinking the Role of MarketingRethinking the Role of Marketing
Rethinking the Role of Marketing
 
CIM CRM Workshop
CIM CRM WorkshopCIM CRM Workshop
CIM CRM Workshop
 
AGC Sales Technology Report JUL2016
AGC Sales Technology Report JUL2016AGC Sales Technology Report JUL2016
AGC Sales Technology Report JUL2016
 
Data-Driven Marketing Road Show Teradata - March 25, 2014
Data-Driven Marketing Road Show Teradata - March 25, 2014Data-Driven Marketing Road Show Teradata - March 25, 2014
Data-Driven Marketing Road Show Teradata - March 25, 2014
 
Best Practices in Marketing Operations
Best Practices in Marketing OperationsBest Practices in Marketing Operations
Best Practices in Marketing Operations
 
Extracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing AutomationExtracting Maximum Value out of Marketing Automation
Extracting Maximum Value out of Marketing Automation
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROI
 
Channel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROIChannel Marketing Programs That Deliver ROI
Channel Marketing Programs That Deliver ROI
 
Master C R M Day 4
Master C R M Day 4Master C R M Day 4
Master C R M Day 4
 
A Marketing Approach To Customer Reference Management
A Marketing Approach To Customer Reference ManagementA Marketing Approach To Customer Reference Management
A Marketing Approach To Customer Reference Management
 
Sydney Event: A Social Affair
Sydney Event: A Social AffairSydney Event: A Social Affair
Sydney Event: A Social Affair
 

Mais de Neolane, Inc.

Analysis of 150 Websites Using Facebook Login
Analysis of 150 Websites Using Facebook LoginAnalysis of 150 Websites Using Facebook Login
Analysis of 150 Websites Using Facebook LoginNeolane, Inc.
 
Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?Neolane, Inc.
 
Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...Neolane, Inc.
 
Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]Neolane, Inc.
 
Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]Neolane, Inc.
 
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...Neolane, Inc.
 
Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane, Inc.
 
Accelerating Social Maturity
Accelerating Social MaturityAccelerating Social Maturity
Accelerating Social MaturityNeolane, Inc.
 
Keys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to StartKeys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to StartNeolane, Inc.
 
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech PurchasesCrack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech PurchasesNeolane, Inc.
 
Best Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan MarketingBest Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan MarketingNeolane, Inc.
 
Abcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing resultsAbcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing resultsNeolane, Inc.
 
Integrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing ExperienceIntegrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing ExperienceNeolane, Inc.
 
Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation Neolane, Inc.
 
Part I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing FatiguePart I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing FatigueNeolane, Inc.
 
Neolane Email Deliverability Best Practices
Neolane Email Deliverability Best PracticesNeolane Email Deliverability Best Practices
Neolane Email Deliverability Best PracticesNeolane, Inc.
 
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...Neolane, Inc.
 
Neolane: EMI Case Study
Neolane: EMI Case StudyNeolane: EMI Case Study
Neolane: EMI Case StudyNeolane, Inc.
 
Neolane: Integrating the Mobile Device
Neolane: Integrating the Mobile DeviceNeolane: Integrating the Mobile Device
Neolane: Integrating the Mobile DeviceNeolane, Inc.
 

Mais de Neolane, Inc. (19)

Analysis of 150 Websites Using Facebook Login
Analysis of 150 Websites Using Facebook LoginAnalysis of 150 Websites Using Facebook Login
Analysis of 150 Websites Using Facebook Login
 
Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?Are Your Marketing Messages K-Cups or Carafes?
Are Your Marketing Messages K-Cups or Carafes?
 
Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...Personalised Digital Interactions: What Reallt Works According to European Ma...
Personalised Digital Interactions: What Reallt Works According to European Ma...
 
Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]Finding Your Way with Marketing Automation Workflow [Infographic]
Finding Your Way with Marketing Automation Workflow [Infographic]
 
Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]Integrated Marketing: It’s No Game [Infographic]
Integrated Marketing: It’s No Game [Infographic]
 
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
The Los Angeles Kings Score a Digital Marketing Hat-Trick: Greater Revenue, R...
 
Neolane Social Marketing - FAQs
Neolane Social Marketing - FAQsNeolane Social Marketing - FAQs
Neolane Social Marketing - FAQs
 
Accelerating Social Maturity
Accelerating Social MaturityAccelerating Social Maturity
Accelerating Social Maturity
 
Keys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to StartKeys to Marketing Automation Success and Where to Start
Keys to Marketing Automation Success and Where to Start
 
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech PurchasesCrack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
Crack the Code: Getting C-Suite Buy-In for Your Marketing Tech Purchases
 
Best Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan MarketingBest Practices in Sports and Entertainment Digital Fan Marketing
Best Practices in Sports and Entertainment Digital Fan Marketing
 
Abcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing resultsAbcam implements Neolane to win healthy B2B marketing results
Abcam implements Neolane to win healthy B2B marketing results
 
Integrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing ExperienceIntegrating Mobile for a True Cross Channel Marketing Experience
Integrating Mobile for a True Cross Channel Marketing Experience
 
Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation Part II: Getting Personal with Your Customers — Beyond Segmentation
Part II: Getting Personal with Your Customers — Beyond Segmentation
 
Part I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing FatiguePart I: Getting Personal with Your Customers — Fighting Marketing Fatigue
Part I: Getting Personal with Your Customers — Fighting Marketing Fatigue
 
Neolane Email Deliverability Best Practices
Neolane Email Deliverability Best PracticesNeolane Email Deliverability Best Practices
Neolane Email Deliverability Best Practices
 
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
The Distributed Marketing Frontier: Realizing the Dream of Truly "Glocal" Mar...
 
Neolane: EMI Case Study
Neolane: EMI Case StudyNeolane: EMI Case Study
Neolane: EMI Case Study
 
Neolane: Integrating the Mobile Device
Neolane: Integrating the Mobile DeviceNeolane: Integrating the Mobile Device
Neolane: Integrating the Mobile Device
 

Último

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.Curtis Poe
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024BookNet Canada
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxLoriGlavin3
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxBkGupta21
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterMydbops
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxLoriGlavin3
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfMounikaPolabathina
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsPixlogix Infotech
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 3652toLead Limited
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxLoriGlavin3
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningLars Bell
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr BaganFwdays
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxLoriGlavin3
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsNathaniel Shimoni
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024BookNet Canada
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLScyllaDB
 

Último (20)

Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.How AI, OpenAI, and ChatGPT impact business and software.
How AI, OpenAI, and ChatGPT impact business and software.
 
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: BNC CataList - Tech Forum 2024
 
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptxThe Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
The Role of FIDO in a Cyber Secure Netherlands: FIDO Paris Seminar.pptx
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
unit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptxunit 4 immunoblotting technique complete.pptx
unit 4 immunoblotting technique complete.pptx
 
Scale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL RouterScale your database traffic with Read & Write split using MySQL Router
Scale your database traffic with Read & Write split using MySQL Router
 
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptxUse of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
Use of FIDO in the Payments and Identity Landscape: FIDO Paris Seminar.pptx
 
What is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdfWhat is DBT - The Ultimate Data Build Tool.pdf
What is DBT - The Ultimate Data Build Tool.pdf
 
The Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and ConsThe Ultimate Guide to Choosing WordPress Pros and Cons
The Ultimate Guide to Choosing WordPress Pros and Cons
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365Ensuring Technical Readiness For Copilot in Microsoft 365
Ensuring Technical Readiness For Copilot in Microsoft 365
 
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptxA Deep Dive on Passkeys: FIDO Paris Seminar.pptx
A Deep Dive on Passkeys: FIDO Paris Seminar.pptx
 
DSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine TuningDSPy a system for AI to Write Prompts and Do Fine Tuning
DSPy a system for AI to Write Prompts and Do Fine Tuning
 
"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan"ML in Production",Oleksandr Bagan
"ML in Production",Oleksandr Bagan
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptxThe Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
The Fit for Passkeys for Employee and Consumer Sign-ins: FIDO Paris Seminar.pptx
 
Time Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directionsTime Series Foundation Models - current state and future directions
Time Series Foundation Models - current state and future directions
 
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
Transcript: New from BookNet Canada for 2024: Loan Stars - Tech Forum 2024
 
Developer Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQLDeveloper Data Modeling Mistakes: From Postgres to NoSQL
Developer Data Modeling Mistakes: From Postgres to NoSQL
 

Lead Management for a Cross-Channel World

  • 1. Maximize Campaign Effectiveness: Lead Management for a Cross-Channel World www.neolane.com @Neolane One Gateway Center Newton, MA
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.

Notas do Editor

  1. Hager is a $1.5B electronics manufacturer. Distributed global workforce of more than 10,000 employees and has 40 sales subsidiaries and 25 industrial sites worldwide. Most of their revenue comes from sales to distributors and wholesalers. Also, they sell to architects and consultants who then sell products directly to electricians and contractors. Large and diverse audience of buyers makes it difficult to communicate relevant news and information. Past system prevented them from getting to know the wants and needs of their customer base. FIRST STEP – 360 DATABASE!