When Controversy Sparks buzz and when it doesn't

1. Promotional Strategy
Group 3
When Controversy Sparks
Buzz
and When It Doesn’t
Karthik P (PGP31394) | Shalini Jain (PGP31050) | Sunil Agarwal (PGP31177) | Nelson Delest (IEP17007) | Ravi

2. Shock Marketing
Deliberately, rather than inadvertently, startling and offending the audience by violating norms for social
values and personal ideals

3. How bad can the controversies be?

4. So bad, that you can’t even
think of…

5. Can controversies be
good for you?
Can they help you make money?

6. The AIB Roast controversy
Yes, they can…!!
Amul Ad series Bold is beautiful ad series
Todo nhi jodo ads

7. What makes it
different?
Identifying the sweet spot

8. How much is too much???

9. Know your Audience!

10. Invisibility

11. Invisibility on Demand