Scotcampus Magazine Media Pack/rate card

1. Media pack / 2011
Youth e-marketing, publishing and event specialists www.scotcampus.com
ABOUT
SCOTLAND’S
FAVOURITE
STUDENT
MAG
• Scotcampus is the largest and most trusted
free student and youth title distributed in
Scotland.
• Our distribution works! Copies reach the
hands of our student audience through our
distribution partners, dedicated reps and
University / College support.
• We currently enjoy a 76%+ rate of return with
our advertisers, testimony that advertising in
Scotcampus is effective.
• We are well respected by readers and
the media industry. Due to our excellent
name we are able to capture sought after
columnists, interviews and investigative
features.
• With strong design and production values
Scotcampus delivers a level of quality which
is unique to traditional student media.
• Now a stylish A5 glossy magazine,
Scotcampus is even easier to pick up and
enjoy.
Scotcampus is distributed by dedicated
reps and departmental heads on campus,
via newspaper stands and halls of residence
letter box drops as well as through our high
street partners. These include Beanscene,
Subway, Unite, Euro Hostels, HMV, Fopp, Urban
Outfitters as well as selected shops, cafes/bars,
museums, theatres, health centres, hair and
beauty salons.
From the word go, Scotcampus has attracted
advertising and sponsorship from many leading
youth brands including Bacardi, Cruise, Deloitte,
Fenchurch, Odeon, IKEA, The Samaritans,
Scottish Enterprise, The Scottish Executive,
Subway, SIE, Territorial Army, Top Shop and
WKD to name a few.
“Scotcampus helped us attract the biggest turnout to our Camp Director’s Fair for many years.
Students had travelled from all over Scotland for the event, testimony to the
extensive reach of Scotcampus to students across the country.”
Scott Torrence / Marketing Manager CCUSA
“We had an overwhelming response from the full page advert we placed in Scotcampus. We’ve
measured well over 1700 responses to the promotion we placed which was far more than we had
anticipated.”
Stephanie Mensah / Marketing Manager Republic
“My main source of clientele is from the Universities and Colleges in Glasgow. For me Scotcampus
has proven time and time again, to be the best method of reaching the students directly.”
Cameron Craig / Marketing Manager Campus Nightclub
“We have a range of clients whose target audiences match those who read Scotcampus. With its
breadth of distribution amongst the Scottish student community and lively editorial, we think it’s a
great medium to get through to that hard-to-reach student audience. The staff are flexible and open
to ideas, helping us to find the most effective ways to present our clients.”
Carolynne Coole /Consolidated Communications
NHS Recruitment & Teacher Recruitment Scotland
“HMV are delighted to be involved with Scotcampus Newspaper. Our Scottish stores have, for
some time now, been looking for a better way to reach the student population and we know that
our current sponsorship activity with Scotcampus will do just that. HMV’s sponsorship activity
consists of sponsorship of the papers, music and entertainment section, a monthly competition and
distribution from all Scottish stores (18 in total).”
Carol Perera / Marketing Manager HMV UK
“The Scottish Institute for Enterprise has been working with Scotcampus for over four years now,
taking out both advertising & editorial space and also distributing our student magazine ‘Ignite’.
Scotcampus allows us to access at least 50,000 students across Scotland each month, who we
may not reach through our own promotional activities.”
Sarah Robertson / Marketing Manager Scottish Institute for Enterprise
“Scotcampus is a hugely popular publication both with our staff and our customers. The copies
which are distributed by us in-store are usually picked up within days and this mixed with extremely
positive customer feedback has lead us to make the decision to regularly advertise within the
newspaper. We’re delighted to be involved!”
Fiona / Manager Urban Outfitters

2. Youth e-marketing, publishing and event specialists www.scotcampus.com
POSITION NATIONAL REGIONAL
Solus - Front Cover £1250 £750
Outside Back Cover £2000 £950
Inside Front Cover £1895 £900
Inside Back Cover £1695 £850
Double Page Spread £2350 £1400
Full Page £1500 £850
Half Page £850 £450
Quarter Page £495 £275
Eighth Page £295 £150
Discount Voucher £180 £99
Loose Inserts From £80 per 000
Agency Commission 10%
Discounts negotiable on bulk bookings & distribution partnerships
Details on sponsorship available on request. All above rates are subject to VAT at 20%
Supplements and Specials
Scotcampus prides itself on having numerous high quality supplements
throughout the year. Tailor-made with relevant advertisers in mind,
these specials give students and young people a mix of great editorial
and relevant high profile adverts. Annual specials include our graduate
recruitment supplement, travel guide and our hugely sought after festivals
edition. Contact us for more details on what’s happening from month to
month.
OTHER SERVICES AND MARKETING
SOLUTIONS
Email Marketing
We currently have over 22,000 up-to-date student email addresses.
Collected and refreshed on a regular basis, this growing database can
be used by your company to directly target this demographic by course,
city, university and/or year of study. This avenue will allow you to reach
thousands of students immediately and without any wastage. Prices start
at 12p per student with discounts offered for large campaigns.
The Scotcampus E-Shot
Each week Scotcampus sends a specially composed E-Shot to our
student database. This E-Shot brings students all the best tips on going
out across Scotland, great discounts, competitions and viral funnies.
Banner ads are available at extremely competitive rates.
Mobile SMS,MMS and Bluetooth Marketing
Having linked up with a major mobile phone network and a leading
Bluetooth broadcasting company we have the know how to set up and
maintain SMS, MMS and Bluetooth marketing campaigns across any
major city or campus in Scotland. Each campaign can be monitored
to allow clients to see how many have received, opened or rejected
messages giving opportunity for an exciting and immediate response to
campaigns.
Contract Publishing and Print Services
As youth market specialists we are in a perfect position to offer magazine,
newspaper, web, brochure or leaflet design services for those looking to
effectively target that sector. We also have links with major printers across
the UK and Europe allowing us to source extremely competitive print
prices for any job.
On Campus Events and Promotion
With our network of university and college contacts we are able to custom
create events to suit particular needs (e.g. Union club nights, student
feedback panels etc) or facilitate street team marketing campaigns
allowing you direct
contact to the student market.
CONTACT
FOR FURTHER INFORMATION ON OUR YOUTH MARKETING
PRODUCTS & SERVICES OR TO BOOK AN AD GET IN TOUCH:
Graeme Barratt
0141 221 6241 or 07723 059 878
graeme@scotcampus.com
Jacquie McGeoch
0141 221 8671 or 07789 378 869
jacquie@scotcampus.com
Neil Millar
07541 361 011 or 0141 221 8673
neil.millar@scotcampus.com
Scotcampus, c/o Primo Media Ltd, Suite 5/2, Floor 5,
St Enochs Square, Glasgow, G1 4AA
www.scotcampus.com
www.freshersfestival.com
www.twitter.com/scotcampus
www.facebook.com/scotcampus
RATECARD
longside this very magazine,
the Scotcampus team are also
responsible
for organising the
UK’s largest free Freshers’ Festivals.
Taking place on Glasgow’s George
Square and for the first time The
Meadows in Edinburgh, this year’s
events look set to be the biggest yet.
Held in massive marquees, these
fun
filled festivals not only showcase loads
of big name
brands, cool bars, clubs,
pubs, excellent local businesses and
educational institutions – they’re also
crammed with top DJs, demonstrations
and cracking competitions.
Alongside all this entertainment, we’ve
also teamed up with some
of our top
exhibitors to offer you some
seriously
hard to beat freebies.
Early attendees will be able to claim
a superb Urban Outfitter goody bag
on entry, plus there’ll be free food and
drink supplied by the likes of Domino’s
Pizza and Relentless!
Last year’s Glasgow event attracted
almost 16,000 students and we’re
expecting to see you guys out in force
at both cities over the coming month.
Head along
to pick up lots of free
goodies, take advantage
of amazing
discounts, get great advice, discover
new opportunities and most importantly
enjoy the entertainment that’s
on offer.
Make sure you don’t miss out
on the best way to start the
academic term!
Free entry.
Early birds can enjoy
exclusive Urban Outfitter
goody bags.
Stand a chance of being
talent spotted
by top
modelling agencies.
Refresh yourself with
com
plimentary Vitamin Water
and Relentless Energy Drinks.
Eat fresh pizza and sushi
for free.
Take part in crazy com
petitive
eating contests.
Listen to some of the UK’s
best young DJs.