Building AI-Driven Apps Using Semantic Kernel.pptx
Seo help-for-bloggers
1. December 15th, 2012 Published by: NeilM
SEO Help for Bloggers
SEO Help – An Image In Your Blog Post Is Worth It’s Weight
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• Public Domain Pictures.net
SEO Help – An Image In Your • MorgueFile.com
Blog Post Is Worth It’s Weight • EveryStockPhoto.com
In Gold • Flickr.com
By Neil McGrane on December 15th, 2012 • FreeDigitalPhotos.net
For those in the know an image in your blog post is worth its • PhotoXpress.com
weight in gold in SEO Help terms. Why? For three reasons • StockVault.net
1. An image makes your blog post more interesting, and • Photl.com
interesting posts result in more comments & shares. • FreeRangeStock.com
More comments / shares result in better positioning
in the search engines, especially shares on Twitter,
Facebook, Google+ etc i.e. social media sites as the recent SEO Help – So how does my image
Google updates (panda / penguin) favour Social Media end up on Pinterest?
links over pure website back links The are two ways your image (and blog link) can end up on
2. An image offers more places to insert your SEO keywords Pinterest
(see SEO Help with keywords for your blog post) into
your post. Generally speaking, the more occurrences of 1. You add a Pinterest button to your blog post as I have
your keyword phrase the more weight your post will have (I use Pinterest Lite), thus a reader can add your image
with the search engines. In a blog post (generated using to Pinterest for you. This is great because it can then go
word press) you can insert your keywords in viral.
• a title 2. You can add the link by pressing the pinterest button
yourself.
• an alt tag (HTML tag show as an alternative to
showing the image) Just like twitter, facebook etc. ideally you need to have people
• a caption following you, therefore they will see the images you share.
However, you can create groups (or collections) of related
3. The reader of your post (or you) can use your image on images, and you can give them catergories that can then be
Pinterest and this will obtain a deep link to your blog found in a pinterest search. In my experience when you share
post. This is a great contributor to attracting traffic to your images people find you and start to follow you (it’s the
your blog in SEO Help terms. done thing to follow them back). In SEO Help terms this is a
valuable contribution and will result in increased traffic.
SEO Help – Are there any free *** If you enjoyed this post "SEO Help – An Image In Your
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SEO Help – How to use Twitter
to generate traffic
By Neil McGrane on December 15th, 2012
SEO Help – using Twitter to generate traffic to your website.
Google is changing the way it ranks sites, from sites with loads
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2. December 15th, 2012 Published by: NeilM
of random back links to sites that are actively mentioned on From a Google point of view you’ll end up with loads of social
social media sites. media links to your website (including deep links – pages
that are not your homepage), so over time this will mean
One such social media site is Twitter. Using this free service
your website becomes an authority on your chosen subject,
you can effectively make announcements, called Tweets, of up
resulting in organic traffic from Google. Also some of the
to 140 characters (including website links) – more about this
followers reading your tweets will click on your links again
later.
resulting in traffic.
Once you’ve registered, you need to setup your profile. In
broads terms this should say: Using Twitter to generate traffic is like everything else in the
SEO help world, it doesn’t produce over night success, but, it
• Who you are – this is especially important if your twitter works and it’s well worth the effort.
account is for a company
Productivity Tools for Twitter
• What your interests are (keywords) I’ve come across a few tools to maximize your productivity on
• Why you’re on Twitter, and what you’re going to use it Twitter.
for. tweetdeck.com is a free service to make using twitter easier.
You can:
The Golden rule is be transparent, and be personal. Its
important to remember that your profile is searchable by • schedule tweets
people looking for other people with the same interests etc
(called followers). • reduce your words to fit in the 140 character limit
• reduce your URLs to an ow.ly address (again to fit in your
How to find followers 140 character limit) *
There is not much point making announcements if nobody is
listening. In twitter parlance listeners are called followers. So • focus on what’s important to you, using tweet filters
you need to find some people to follow, as the unwritten rule • arrange your feeds into customizable columns
is “if someone follows you, you should follow them”. An easy
way to find people to follow is the advanced search. Using this * Whilst from an SEO help point of view you need to mention
you can find people who:- your full URL for Google to pick it up this is not always
possible.
• live in a particular location
hootsuite.com - is a tool that allows you to manage profiles,
• have keywords /phrases (both inclusive and exclusive) in schedule messages and tweets, and analyse social media
their profile traffic.
• are asking questions in their tweets *** If you enjoyed this post "SEO Help – How to use Twitter
• have tweeted with a specific hashtag (a hashtag is to generate traffic", please do me a favour, share with others
a categorisation of tweets, see hashtags.org for more by commenting below ***
info)
Another site to find people with similar interests is twollo.com.
SEO Help With Keywords For
SEO Help – how does using Twitter
Your Blog Post
By Neil McGrane on December 15th, 2012
generate traffic?
I struggled for years with SEO and I wanted to offer you some
SEO help with your choice of keywords.
Most people (myself included until now), create a website
then consider targeting the keywords later. Then they wonder
why they don’t get much traffic or worst they get traffic but
the visitors don’t stay long and certainly don’t buy any of the
products.
SEO Help – How to use Twitter to generate traffic
I’ve just started using a product called Market Samurai, this
From a SEO Help point of view how can Twitter help?
SEO help product takes keyword / phrase research to another
1. You can add your website URL (address) to your profile. level. The product has a series of fantastic training videos – so
even though the program looks complicated using the videos
2. Possibly more importantly you can add URLs to your you can quickly get the correct results.
tweets so you can add links from a social media site to
specific pages of your website. Presumably you’ve noticed that Google has just ten slots on a
results page. It’s estimated that over 42% of clicks in Google
3. Twitter allows re-tweeting (this is where your follower(s)
go to the 1st site, in fact the stats are:-
forward your tweet onto their followers), this then results
in yet more specific page links. Results position Percentage of clicks received
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3. December 15th, 2012 Published by: NeilM
1st 42% SEO Help Golden Rule #3: How to Assess
2nd 12% Market Competition
8% This is the most important rule and most people fail by
3rd
ignoring this rule.
4th 6%
As I said there are only 10 sites on the Google results page, but,
5th 5% you only have to be a little bit better than your competition to
4% take their spot.
6th
3% There are two aspects to assessing the competition;
7th
So you really need to be in the top 3 (on page 1 of Google 1) The amount of competition – the number of sites
results), and preferably top slot to receive a decent amount of competing for that keyword phrase
traffic. 2) The strength of your competition – the number of pages
Market Samurai have 4 golden rules and if you follow these the site has, the amount of SEO optimisation on the site, the
you should be able to achieve the glorious top spot on page 1. number of back links, the age of the domain etc.
SEO Help Four Golden Rules For SEO Help Golden Rule #4: How to Assess
Commerciality
Keyword Research
Having found the keywords that satisfy the other 3 golden
SEO Help Golden Rule #1: How to Find rules, you need to work out if your competition are making
Relevant Keywords money with your keyword phrases so you can then target the
one that will make you money.
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SEO Help With Keywords For Your Blog Post SEO Help For Blog Posts
You can look at a keyword phrase as a suggestion to the search By Neil McGrane on December 15th, 2012
engines about the topic of your site and pages,(there are a SEO help for Blog posts – writing a blog post is much like any
few “On page SEO optimisations” you can do to help the other piece of internet content; it will be found easier by the
suggestions become a reality). search engines if you perform on page optimization. This post
You are wasting your time if you target keyword phrases that shows my steps for producing an SEO optimized post.
don’t reflect the topic of your pages / website as the visitors To date I’ve been blogging for 3 months. Using the techniques
won’t stay long and certainly won’t buy your products. below, my blog has achieved page 1 on Google for ”second
Occasionally the search engines will reorder keyword phrases, income”, and “2nd income” – with very few links and
and keyword research tools may suggest these phrases, as comments on Facebook etc.
something with lower competition. You may be tempted to
target these phrases without realising that these phrases will SEO Help – Plan First
results in little or no traffic. This tool also allows you easily When I’m planning a blog post, I typically I follows these steps
avoid this.
1. Think of the topic – and do some research on the topic
SEO Help Golden Rule #2: How to Find
2. Research possible keyword phrase for that topic –
High Traffic Keywords bearing in mind you will have to incorporate the phrase
You need to find keyword phrase(s) that generate a high into your post, so make it a phrase you can work into your
enough volumes of traffic to make it worthwhile targeting post easily e.g. “SEO Help“
that phrase. It’s worth spending time on this as over 90% of
keyword phrases don’t receive enough traffic. 3. Incorporate the keyword phrase into the title and into the
post itself (multiple times)
It’s easy to work out how much traffic a keyword phrase is
going to get, Google keywords tool will give you this.
The tool I use, Market Samurai, goes further and calculates
how traffic you could expect to receive for a keyword phrase.
Difference between searches and traffic – searches is the
number of times that keyword phrase (Google gives you this)
was searched for whilst traffic is the number of clicks you could
expected from that search. SEO Help For Blog Posts
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4. December 15th, 2012 Published by: NeilM
I also use a word press plugin called SEOPressor to give me
SEO help with the optimization of the post. Every time you
update your post SEOPressor gives you a percentage score for
how well you’ve SEO optimized the post; it checks
1. If you have enough occurrences of your keyword phrase
in the post (the plugin will apply underline, bold and
italics to you phrases to indicate importance to the search
engines).
2. If you have included your keyword phrase in heading H1/
H2 / H3 tags
3. If you have an image with title tags, ALT tags
4. If you have used the keyword phrase in link text
5. etc
To give each post a fighting chance of being found on Google
you need to get the percentage in the upper 80th percentile.
In SEO Help terms its a really good idea to start and end
the post with your keyword phrase – I’ve added an automatic
feature that adds the title (which contains my SEO keyword
phrase) to the bottom of every post – If you give me a GOOGLE
+ share I’ll show you how to do it.
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