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December 15th, 2012                                                                                                Published by: NeilM




SEO Help for Bloggers
                                                                     SEO Help – An Image In Your Blog Post Is Worth It’s Weight
  This eBook was created using the Zinepal Online eBook              In Gold
  Creator. Use Zinepal to create your own eBooks in PDF,             Absolutely – just check the licences. Some require you put a
  ePub and Kindle/Mobipocket formats.                                link to the image

  Upgrade to a Zinepal Pro Account to unlock more                       • PhotoPin.com
  features and hide this message.                                       • SXC.hu
                                                                        • Public Domain Pictures.net
SEO Help – An Image In Your                                             • MorgueFile.com

Blog Post Is Worth It’s Weight                                          • EveryStockPhoto.com

In Gold                                                                 • Flickr.com
By Neil McGrane on December 15th, 2012                                  • FreeDigitalPhotos.net
For those in the know an image in your blog post is worth its           • PhotoXpress.com
weight in gold in SEO Help terms. Why? For three reasons                • StockVault.net
  1. An image makes your blog post more interesting, and                • Photl.com
     interesting posts result in more comments & shares.                • FreeRangeStock.com
     More comments / shares result in better positioning
     in the search engines, especially shares on Twitter,
     Facebook, Google+ etc i.e. social media sites as the recent       SEO Help – So how does my image
     Google updates (panda / penguin) favour Social Media            end up on Pinterest?
     links over pure website back links                              The are two ways your image (and blog link) can end up on
  2. An image offers more places to insert your SEO keywords         Pinterest
     (see SEO Help with keywords for your blog post) into
     your post. Generally speaking, the more occurrences of            1. You add a Pinterest button to your blog post as I have
     your keyword phrase the more weight your post will have              (I use Pinterest Lite), thus a reader can add your image
     with the search engines. In a blog post (generated using             to Pinterest for you. This is great because it can then go
     word press) you can insert your keywords in                          viral.
         • a title                                                     2. You can add the link by pressing the pinterest button
                                                                          yourself.
         • an alt tag (HTML tag show as an alternative to
           showing the image)                                        Just like twitter, facebook etc. ideally you need to have people
         • a caption                                                 following you, therefore they will see the images you share.
                                                                     However, you can create groups (or collections) of related
  3. The reader of your post (or you) can use your image on          images, and you can give them catergories that can then be
     Pinterest and this will obtain a deep link to your blog         found in a pinterest search. In my experience when you share
     post. This is a great contributor to attracting traffic to      your images people find you and start to follow you (it’s the
     your blog in SEO Help terms.                                    done thing to follow them back). In SEO Help terms this is a
                                                                     valuable contribution and will result in increased traffic.
SEO Help – Are there any free                                        *** If you enjoyed this post "SEO Help – An Image In Your
images I can use?                                                    Blog Post Is Worth It’s Weight In Gold", please do me a favour,
                                                                     share with others by commenting below ***


                                                                     SEO Help – How to use Twitter
                                                                     to generate traffic
                                                                     By Neil McGrane on December 15th, 2012

                                                                     SEO Help – using Twitter to generate traffic to your website.
                                                                     Google is changing the way it ranks sites, from sites with loads


Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats.                             1
December 15th, 2012                                                                                                   Published by: NeilM

of random back links to sites that are actively mentioned on         From a Google point of view you’ll end up with loads of social
social media sites.                                                  media links to your website (including deep links – pages
                                                                     that are not your homepage), so over time this will mean
One such social media site is Twitter. Using this free service
                                                                     your website becomes an authority on your chosen subject,
you can effectively make announcements, called Tweets, of up
                                                                     resulting in organic traffic from Google. Also some of the
to 140 characters (including website links) – more about this
                                                                     followers reading your tweets will click on your links again
later.
                                                                     resulting in traffic.
Once you’ve registered, you need to setup your profile. In
broads terms this should say:                                        Using Twitter to generate traffic is like everything else in the
                                                                     SEO help world, it doesn’t produce over night success, but, it
   • Who you are – this is especially important if your twitter      works and it’s well worth the effort.
     account is for a company
                                                                     Productivity Tools for Twitter
   • What your interests are (keywords)                              I’ve come across a few tools to maximize your productivity on
   • Why you’re on Twitter, and what you’re going to use it          Twitter.
     for.                                                            tweetdeck.com is a free service to make using twitter easier.
                                                                     You can:
The Golden rule is be transparent, and be personal. Its
important to remember that your profile is searchable by                • schedule tweets
people looking for other people with the same interests etc
(called followers).                                                     • reduce your words to fit in the 140 character limit
                                                                        • reduce your URLs to an ow.ly address (again to fit in your
How to find followers                                                     140 character limit) *
There is not much point making announcements if nobody is
listening. In twitter parlance listeners are called followers. So       • focus on what’s important to you, using tweet filters
you need to find some people to follow, as the unwritten rule           • arrange your feeds into customizable columns
is “if someone follows you, you should follow them”. An easy
way to find people to follow is the advanced search. Using this      * Whilst from an SEO help point of view you need to mention
you can find people who:-                                            your full URL for Google to pick it up this is not always
                                                                     possible.
   • live in a particular location
                                                                     hootsuite.com - is a tool that allows you to manage profiles,
   • have keywords /phrases (both inclusive and exclusive) in        schedule messages and tweets, and analyse social media
     their profile                                                   traffic.
   • are asking questions in their tweets                            *** If you enjoyed this post "SEO Help – How to use Twitter
   • have tweeted with a specific hashtag (a hashtag is              to generate traffic", please do me a favour, share with others
     a categorisation of tweets, see hashtags.org for more           by commenting below ***
     info)

Another site to find people with similar interests is twollo.com.
                                                                     SEO Help With Keywords For
SEO Help – how does using Twitter
                                                                     Your Blog Post
                                                                     By Neil McGrane on December 15th, 2012
generate traffic?
                                                                     I struggled for years with SEO and I wanted to offer you some
                                                                     SEO help with your choice of keywords.
                                                                     Most people (myself included until now), create a website
                                                                     then consider targeting the keywords later. Then they wonder
                                                                     why they don’t get much traffic or worst they get traffic but
                                                                     the visitors don’t stay long and certainly don’t buy any of the
                                                                     products.
SEO Help – How to use Twitter to generate traffic
                                                                     I’ve just started using a product called Market Samurai, this
From a SEO Help point of view how can Twitter help?
                                                                     SEO help product takes keyword / phrase research to another
  1. You can add your website URL (address) to your profile.         level. The product has a series of fantastic training videos – so
                                                                     even though the program looks complicated using the videos
  2. Possibly more importantly you can add URLs to your              you can quickly get the correct results.
     tweets so you can add links from a social media site to
     specific pages of your website.                                 Presumably you’ve noticed that Google has just ten slots on a
                                                                     results page. It’s estimated that over 42% of clicks in Google
  3. Twitter allows re-tweeting (this is where your follower(s)
                                                                     go to the 1st site, in fact the stats are:-
     forward your tweet onto their followers), this then results
     in yet more specific page links.                                Results position                   Percentage of clicks received


Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats.                                 2
December 15th, 2012                                                                                                  Published by: NeilM

1st                              42%                                 SEO Help Golden Rule #3: How to Assess
2nd                              12%                                 Market Competition
                                 8%                                  This is the most important rule and most people fail by
3rd
                                                                     ignoring this rule.
4th                              6%
                                                                     As I said there are only 10 sites on the Google results page, but,
5th                              5%                                  you only have to be a little bit better than your competition to
                                 4%                                  take their spot.
6th
                                3%                                   There are two aspects to assessing the competition;
7th
So you really need to be in the top 3 (on page 1 of Google           1)     The amount of competition – the number of sites
results), and preferably top slot to receive a decent amount of      competing for that keyword phrase
traffic.                                                             2) The strength of your competition – the number of pages
Market Samurai have 4 golden rules and if you follow these           the site has, the amount of SEO optimisation on the site, the
you should be able to achieve the glorious top spot on page 1.       number of back links, the age of the domain etc.

SEO Help Four Golden Rules For                                       SEO Help Golden Rule #4: How to Assess
                                                                     Commerciality
Keyword Research
                                                                     Having found the keywords that satisfy the other 3 golden
SEO Help Golden Rule #1: How to Find                                 rules, you need to work out if your competition are making
Relevant Keywords                                                    money with your keyword phrases so you can then target the
                                                                     one that will make you money.
                                                                     *** If you enjoyed this post "SEO Help With Keywords For
                                                                     Your Blog Post", please do me a favour, share with others by
                                                                     commenting below ***


SEO Help With Keywords For Your Blog Post                            SEO Help For Blog Posts
You can look at a keyword phrase as a suggestion to the search       By Neil McGrane on December 15th, 2012
engines about the topic of your site and pages,(there are a          SEO help for Blog posts – writing a blog post is much like any
few “On page SEO optimisations” you can do to help the               other piece of internet content; it will be found easier by the
suggestions become a reality).                                       search engines if you perform on page optimization. This post
You are wasting your time if you target keyword phrases that         shows my steps for producing an SEO optimized post.
don’t reflect the topic of your pages / website as the visitors      To date I’ve been blogging for 3 months. Using the techniques
won’t stay long and certainly won’t buy your products.               below, my blog has achieved page 1 on Google for ”second
Occasionally the search engines will reorder keyword phrases,        income”, and “2nd income” – with very few links and
and keyword research tools may suggest these phrases, as             comments on Facebook etc.
something with lower competition. You may be tempted to
target these phrases without realising that these phrases will       SEO Help – Plan First
results in little or no traffic. This tool also allows you easily    When I’m planning a blog post, I typically I follows these steps
avoid this.
                                                                       1. Think of the topic – and do some research on the topic
SEO Help Golden Rule #2: How to Find
                                                                       2. Research possible keyword phrase for that topic –
High Traffic Keywords                                                     bearing in mind you will have to incorporate the phrase
You need to find keyword phrase(s) that generate a high                   into your post, so make it a phrase you can work into your
enough volumes of traffic to make it worthwhile targeting                 post easily e.g. “SEO Help“
that phrase. It’s worth spending time on this as over 90% of
keyword phrases don’t receive enough traffic.                          3. Incorporate the keyword phrase into the title and into the
                                                                          post itself (multiple times)
It’s easy to work out how much traffic a keyword phrase is
going to get, Google keywords tool will give you this.
The tool I use, Market Samurai, goes further and calculates
how traffic you could expect to receive for a keyword phrase.
Difference between searches and traffic – searches is the
number of times that keyword phrase (Google gives you this)
was searched for whilst traffic is the number of clicks you could
expected from that search.                                                 SEO Help For Blog Posts



Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats.                               3
December 15th, 2012                                                                                       Published by: NeilM

I also use a word press plugin called SEOPressor to give me
SEO help with the optimization of the post. Every time you
update your post SEOPressor gives you a percentage score for
how well you’ve SEO optimized the post; it checks

  1. If you have enough occurrences of your keyword phrase
     in the post (the plugin will apply underline, bold and
     italics to you phrases to indicate importance to the search
     engines).
  2. If you have included your keyword phrase in heading H1/
     H2 / H3 tags
  3. If you have an image with title tags, ALT tags
  4. If you have used the keyword phrase in link text
  5. etc

To give each post a fighting chance of being found on Google
you need to get the percentage in the upper 80th percentile.
In SEO Help terms its a really good idea to start and end
the post with your keyword phrase – I’ve added an automatic
feature that adds the title (which contains my SEO keyword
phrase) to the bottom of every post – If you give me a GOOGLE
+ share I’ll show you how to do it.
*** If you enjoyed this post "SEO Help For Blog Posts", please
do me a favour, share with others by commenting below ***




Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats.                    4

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Seo help-for-bloggers

  • 1. December 15th, 2012 Published by: NeilM SEO Help for Bloggers SEO Help – An Image In Your Blog Post Is Worth It’s Weight This eBook was created using the Zinepal Online eBook In Gold Creator. Use Zinepal to create your own eBooks in PDF, Absolutely – just check the licences. Some require you put a ePub and Kindle/Mobipocket formats. link to the image Upgrade to a Zinepal Pro Account to unlock more • PhotoPin.com features and hide this message. • SXC.hu • Public Domain Pictures.net SEO Help – An Image In Your • MorgueFile.com Blog Post Is Worth It’s Weight • EveryStockPhoto.com In Gold • Flickr.com By Neil McGrane on December 15th, 2012 • FreeDigitalPhotos.net For those in the know an image in your blog post is worth its • PhotoXpress.com weight in gold in SEO Help terms. Why? For three reasons • StockVault.net 1. An image makes your blog post more interesting, and • Photl.com interesting posts result in more comments & shares. • FreeRangeStock.com More comments / shares result in better positioning in the search engines, especially shares on Twitter, Facebook, Google+ etc i.e. social media sites as the recent   SEO Help – So how does my image Google updates (panda / penguin) favour Social Media end up on Pinterest? links over pure website back links The are two ways your image (and blog link) can end up on 2. An image offers more places to insert your SEO keywords Pinterest (see SEO Help with keywords for your blog post) into your post. Generally speaking, the more occurrences of 1. You add a Pinterest button to your blog post as I have your keyword phrase the more weight your post will have (I use Pinterest Lite), thus a reader can add your image with the search engines. In a blog post (generated using to Pinterest for you. This is great because it can then go word press) you can insert your keywords in viral. • a title 2. You can add the link by pressing the pinterest button yourself. • an alt tag (HTML tag show as an alternative to showing the image) Just like twitter, facebook etc. ideally you need to have people • a caption following you, therefore they will see the images you share. However, you can create groups (or collections) of related 3. The reader of your post (or you) can use your image on images, and you can give them catergories that can then be Pinterest and this will obtain a deep link to your blog found in a pinterest search. In my experience when you share post. This is a great contributor to attracting traffic to your images people find you and start to follow you (it’s the your blog in SEO Help terms. done thing to follow them back). In SEO Help terms this is a valuable contribution and will result in increased traffic. SEO Help – Are there any free *** If you enjoyed this post "SEO Help – An Image In Your images I can use? Blog Post Is Worth It’s Weight In Gold", please do me a favour, share with others by commenting below *** SEO Help – How to use Twitter to generate traffic By Neil McGrane on December 15th, 2012 SEO Help – using Twitter to generate traffic to your website. Google is changing the way it ranks sites, from sites with loads Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 1
  • 2. December 15th, 2012 Published by: NeilM of random back links to sites that are actively mentioned on From a Google point of view you’ll end up with loads of social social media sites. media links to your website (including deep links – pages that are not your homepage), so over time this will mean One such social media site is Twitter. Using this free service your website becomes an authority on your chosen subject, you can effectively make announcements, called Tweets, of up resulting in organic traffic from Google. Also some of the to 140 characters (including website links) – more about this followers reading your tweets will click on your links again later. resulting in traffic. Once you’ve registered, you need to setup your profile. In broads terms this should say: Using Twitter to generate traffic is like everything else in the SEO help world, it doesn’t produce over night success, but, it • Who you are – this is especially important if your twitter works and it’s well worth the effort. account is for a company Productivity Tools for Twitter • What your interests are (keywords) I’ve come across a few tools to maximize your productivity on • Why you’re on Twitter, and what you’re going to use it Twitter. for. tweetdeck.com is a free service to make using twitter easier. You can: The Golden rule is be transparent, and be personal. Its important to remember that your profile is searchable by • schedule tweets people looking for other people with the same interests etc (called followers). • reduce your words to fit in the 140 character limit • reduce your URLs to an ow.ly address (again to fit in your How to find followers 140 character limit) * There is not much point making announcements if nobody is listening. In twitter parlance listeners are called followers. So • focus on what’s important to you, using tweet filters you need to find some people to follow, as the unwritten rule • arrange your feeds into customizable columns is “if someone follows you, you should follow them”. An easy way to find people to follow is the advanced search. Using this * Whilst from an SEO help point of view you need to mention you can find people who:- your full URL for Google to pick it up this is not always possible. • live in a particular location hootsuite.com - is a tool that allows you to manage profiles, • have keywords /phrases (both inclusive and exclusive) in schedule messages and tweets, and analyse social media their profile traffic. • are asking questions in their tweets *** If you enjoyed this post "SEO Help – How to use Twitter • have tweeted with a specific hashtag (a hashtag is to generate traffic", please do me a favour, share with others a categorisation of tweets, see hashtags.org for more by commenting below *** info) Another site to find people with similar interests is twollo.com. SEO Help With Keywords For SEO Help – how does using Twitter Your Blog Post By Neil McGrane on December 15th, 2012 generate traffic? I struggled for years with SEO and I wanted to offer you some SEO help with your choice of keywords. Most people (myself included until now), create a website then consider targeting the keywords later. Then they wonder why they don’t get much traffic or worst they get traffic but the visitors don’t stay long and certainly don’t buy any of the products. SEO Help – How to use Twitter to generate traffic I’ve just started using a product called Market Samurai, this From a SEO Help point of view how can Twitter help? SEO help product takes keyword / phrase research to another 1. You can add your website URL (address) to your profile. level. The product has a series of fantastic training videos – so even though the program looks complicated using the videos 2. Possibly more importantly you can add URLs to your you can quickly get the correct results. tweets so you can add links from a social media site to specific pages of your website. Presumably you’ve noticed that Google has just ten slots on a results page. It’s estimated that over 42% of clicks in Google 3. Twitter allows re-tweeting (this is where your follower(s) go to the 1st site, in fact the stats are:- forward your tweet onto their followers), this then results in yet more specific page links. Results position Percentage of clicks received Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 2
  • 3. December 15th, 2012 Published by: NeilM 1st 42% SEO Help Golden Rule #3: How to Assess 2nd 12% Market Competition 8% This is the most important rule and most people fail by 3rd ignoring this rule. 4th 6% As I said there are only 10 sites on the Google results page, but, 5th 5% you only have to be a little bit better than your competition to 4% take their spot. 6th 3% There are two aspects to assessing the competition; 7th So you really need to be in the top 3 (on page 1 of Google 1) The amount of competition – the number of sites results), and preferably top slot to receive a decent amount of competing for that keyword phrase traffic. 2) The strength of your competition – the number of pages Market Samurai have 4 golden rules and if you follow these the site has, the amount of SEO optimisation on the site, the you should be able to achieve the glorious top spot on page 1. number of back links, the age of the domain etc. SEO Help Four Golden Rules For SEO Help Golden Rule #4: How to Assess Commerciality Keyword Research Having found the keywords that satisfy the other 3 golden SEO Help Golden Rule #1: How to Find rules, you need to work out if your competition are making Relevant Keywords money with your keyword phrases so you can then target the one that will make you money. *** If you enjoyed this post "SEO Help With Keywords For Your Blog Post", please do me a favour, share with others by commenting below *** SEO Help With Keywords For Your Blog Post SEO Help For Blog Posts You can look at a keyword phrase as a suggestion to the search By Neil McGrane on December 15th, 2012 engines about the topic of your site and pages,(there are a SEO help for Blog posts – writing a blog post is much like any few “On page SEO optimisations” you can do to help the other piece of internet content; it will be found easier by the suggestions become a reality). search engines if you perform on page optimization. This post You are wasting your time if you target keyword phrases that shows my steps for producing an SEO optimized post. don’t reflect the topic of your pages / website as the visitors To date I’ve been blogging for 3 months. Using the techniques won’t stay long and certainly won’t buy your products. below, my blog has achieved page 1 on Google for ”second Occasionally the search engines will reorder keyword phrases, income”, and “2nd income” – with very few links and and keyword research tools may suggest these phrases, as comments on Facebook etc. something with lower competition. You may be tempted to target these phrases without realising that these phrases will SEO Help – Plan First results in little or no traffic. This tool also allows you easily When I’m planning a blog post, I typically I follows these steps avoid this. 1. Think of the topic – and do some research on the topic SEO Help Golden Rule #2: How to Find 2. Research possible keyword phrase for that topic – High Traffic Keywords bearing in mind you will have to incorporate the phrase You need to find keyword phrase(s) that generate a high into your post, so make it a phrase you can work into your enough volumes of traffic to make it worthwhile targeting post easily e.g. “SEO Help“ that phrase. It’s worth spending time on this as over 90% of keyword phrases don’t receive enough traffic. 3. Incorporate the keyword phrase into the title and into the post itself (multiple times) It’s easy to work out how much traffic a keyword phrase is going to get, Google keywords tool will give you this. The tool I use, Market Samurai, goes further and calculates how traffic you could expect to receive for a keyword phrase. Difference between searches and traffic – searches is the number of times that keyword phrase (Google gives you this) was searched for whilst traffic is the number of clicks you could expected from that search. SEO Help For Blog Posts Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 3
  • 4. December 15th, 2012 Published by: NeilM I also use a word press plugin called SEOPressor to give me SEO help with the optimization of the post. Every time you update your post SEOPressor gives you a percentage score for how well you’ve SEO optimized the post; it checks 1. If you have enough occurrences of your keyword phrase in the post (the plugin will apply underline, bold and italics to you phrases to indicate importance to the search engines). 2. If you have included your keyword phrase in heading H1/ H2 / H3 tags 3. If you have an image with title tags, ALT tags 4. If you have used the keyword phrase in link text 5. etc To give each post a fighting chance of being found on Google you need to get the percentage in the upper 80th percentile. In SEO Help terms its a really good idea to start and end the post with your keyword phrase – I’ve added an automatic feature that adds the title (which contains my SEO keyword phrase) to the bottom of every post – If you give me a GOOGLE + share I’ll show you how to do it. *** If you enjoyed this post "SEO Help For Blog Posts", please do me a favour, share with others by commenting below *** Created using Zinepal. Go online to create your own eBooks in PDF, ePub, Kindle and Mobipocket formats. 4