DSMSports.net looked at three prominent second screen sports apps on a college football Saturday, following the Florida-Miami game. See what we learned.

1. Brief Review of Second Screen Sports Apps
ESPN ScoreCenter – mobile app
SportStream – mobile app and web app
Tagboard – web app
During a full college football Saturday, DSMSports.net did a quick review of these second
screen sports apps. Here is what was observed (see more in the accompanying blog post)...
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ESPN's ScoreCenter App defaults to the 'Top 25'
scoreboard, but this view shows the All NCAA FBS
games.
Clicking the 'star' icon redirects the fan to any scores
involving 'Favorite Teams' the fan previously noted
with the App
The abbreviated info provided with this snapshot
includes: TV [even non-ESPN] coverage, score,
national ranking [where relevant], and time remaining
Footer allows for navigation back-and-forth between
scores, videos, headlines, and national rankings
In-house advertisement banner at the bottom of the
App page

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Selecting a given game in ESPN's ScoreCenter takes
one to a live feed of play-by-play with buttons to
toggle to: 'Live' [play-by-play], 'Feed' [play-by-play
and Twitter], 'Stats' [shown right], 'Videos', and
'Photos,' 'Discuss,' and 'Scores'
There are NO ads on this page nor interstitial ads
shown when toggling between pages/tabs
The share icon at the top right allows one to email,
tweet, and Facebook share this page
Note the extensive, advanced stats available and
number of videos available to watch [auto-refreshes
with fresh content]

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ESPN's ScoreCenter 'Feed'
The Feed combines play-by-
play with tweets from relevant
media and team accounts
Fans can toggle to Live, Plays
[all], Scoring Plays, Notes,
and [only] Twitter
- appears Tweets with
links are filtered (no links,
media shown in Twitter feed)
Fans CAN interact with the
tweets, but cannot compose
original tweets from this page
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Reviewing each additional menu option of ESPN
ScoreCenter:
Videos are a great feature and big plays from the
game are ready to review in short time
- NOTE: Despite ESPN's partnership with Twitter
for in-stream highlights, this is a more personalized,
faster place to get videos (especially since media in-
stream is NOT shown in the Feed in prior slides)
Note that, nearing the end of this game, there are NO
photos shown
- This could be combo of professional and fan
photos
- No social media integration for these photos
with Instagram, Twitter, Facebook, etc. or
opportunity for fans to share pics
The Discuss section was also dormant

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SportStream's default screen for this game is the
Stream, which is primarily tweets from fans, media, and
personalities discussing the game
- Neither ESPN nor SportStream organizes their
feed based solely on hash tag use
The icon in the upper right allows one to compose a
tweet, but not to share the page
- NOTE: Tweets CAN be interacted with (like in
ScoreCenter)
The Stream is comprised of all social posts, mostly
tweets, that update at sometimes crazy volumes during
the game (~ 1/second) with no official play-by-play
(though most info is tweeted anyway)
Fans can toggle to 'Chat' and 'Stats' at the bottom
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The volume of posts to keep up with,
especially for big games, can be
overwhelming, at times, on SportStream
This can come into play because, unlike
ScoreCenter, stats/time remaining/etc. are not
readily available on the Stream screen so fans
may have to toggle back & forth to view stats

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SportStream's stats are not as detailed as
ScoreCenter's but are easy to sort and get
quick numbers
ScoreCenter allows fans to 'share' a stats page
[using their universal share icon], but
SportStream does not allowing sharing of stats
(though fans using SportStream are likely
more inclined to share tweets with stats in the
Stream)

9. @njh287
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SportStream's feed turns into
a de-facto stream of social
posts and play-by-play
The examples here show the
diversity of posts with: official
media, plays, and fan/writer
sentiment (few from official
team accounts)
- more
subjective/contextual posts
- balancing giving context
and valuable posts to Stream
vs. overwhelming volume
Little to no media shown in
stream, tweets with link &
profanity filtered out

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SportStream allows fans to easily compose an original
social media post (unlike ScoreCenter) to Facebook or
Twitter
The suggested hash tags are a nice addition and helps
fans label their tweets and get into the Stream
Fans need only sign in once and can then compose
messages, share photos, and interact with tweets in the
Stream
No Instagram composing integration at this time

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SportStream's Chat section
clearly still has some bugs and
garners little-to-no
participation
Potential for future reforming
of this future?
- create chat rooms for
buddies
- integrate chat into the
Stream or vice-versa
- invite “celebrity” (media,
ex-player, pop culture) into
chat
- contests/games
integrated in chats w/ sponsors

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One of SportStream's strongest features is the 'My
Games' section, where the games one has checked
out, or those containing favorite teams as noted in
your App profile, are saved each day
- Revisiting games in ScoreCenter requires
going through the entire process again (except for
games with Favorite Teams)
- This allows one to easily revisit games one is
following, even if those games do not involve a
favorite team
- There is an additional feature where 'hot'
games are shown for fans to check out

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TAGBOARD allows one to aggregate social media posts from several networks (though
Twitter comprises the majority of posts for most event) based on a single hash tag entered by
the user. In this example, #Gators was tried (as a guess, no suggestions provided).

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In this example, using #Canes, the aesthetically pleasing view of Tagboard is showcased with
new posts updating automatically and media being shown where relevant (links, pics, etc.)
- One CAN compose an original tweet using the icon in the upper right
- No advertising on Tagboard, which (for now) is a WEB APP ONLY
- Tagboard is more utilized by teams to present/track tags relevant for them, not as helpful
to follow an individual game; one can view only one hash tag at a time (no tags are suggested)
- Note ability to toggle between several social networks, well beyond SportStream &
ScoreCenter)

15. Brief Review of Second Screen Sports Apps
ESPN ScoreCenter – mobile app
SportStream – mobile app and web app
Tagboard – web app
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