This are slides to support Jason Neiffer's "The Networked Leader: Strengthening Connections with the School Community," presented at 28th Annual Washington State Assessment Conference in Seattle, Washington, December 2013.

1. The Networked Leader:
Strengthening Connections
with the School Community
Jason Neiffer
Tech-Savvy Teacher in Residence
Northwest Council for Computer Education
Doctoral Candidate, Curriculum & Instruction
University of Montana
Curriculum Director
Montana Digital Academy

2. Image: Tagxedo
Image: Tagxedo

3. con·ver·gence
the occurrence of two or more
things coming together

4. Joe Logan

5. Image: Allen Avenue School

6. Image: UCSF School of Pharmacy

7. 13th Street Studio

8. Jason Neiffer

20. So, what?

21. Ignoring connection-rich social
media means shutting down a
potentially massive channel of
communication to parents,
community members and tax payers!

22. ...or else?

27. Simple Rules
for Success
Social media presence should be
planned; messaging is important
Accurate, up-to-date information beats
out function; function beats out form
Unofficial presences are as important as
official channels
Student voice is as important as adult
voice

28. Low-Hanging Fruit

29. School Websites

30. http://jasonlinks.net/6

31. Classroom
Websites

32. http://jasonlinks.net/7

33. Blogging Platforms:
EduBlogs, KidBlogs, Blogger,
Blog.com, TypePad, Jux,
Tumblr, Posterous, Weebly,
LiveJournal
Serverside Content
Management Systems (CMS):
Wordpress, Joomla, Drupal,
PHP Nuke
Simple:
Coded website, School Wires
Other Platforms:
Wikispaces, Google Sites
Options

34. Social Media
Options

35. Facebook

36. http://jasonlinks.net/8

37. Twitter

38. http://jasonlinks.net/9

39. Media Channels:
YouTube & Flickr

40. http://jasonlinks.net/a

41. School Happening:
Guest Speakers, Assemblies,
School Events, School Plays,
Graduation, Concerts, Sports
Events
Video:
Clips from Events, Sports,
Projects
School Photos:
Albums from School Events,
Classroom Projects, Field
Grips
Encourage Engagement:
Fundraising, School Event
Announcement, Pro-Levy
Messages
Content?

42. Strategery
Make social media an assignment
for staff (or students); don’t
assume it will just get done
Accept social media as public
relations strategy

48. Policy
Considerations

49. Channel
Considerations
Clearly define who is responsible for
social media
Clearly define your channel(s) as the
official channel(s)
Consider asking rogue channels to label
themselves as unofficial

50. Privacy
Considerations
Add social media to your existing
district permission sign-offs for
use of student images in marketing
and media

51. Thank you!
!
http://blog.ncce.org
http://www.ncce.org
http://www.neiffer.com
!
Twitter:
@ncce_edtech
@techsavvyteach
!
Facebook:
https://www.facebook.com/ncceconnect