1. 1
Competitive Intelligence
in Emerging Economy

2. 2
BRIC countries are still seen as the top four
Emerging Markets for 2012-2017.
Emerging Markets as BRIC or ( Brazil, Russia, India & China )
Source: Global Intelligence Alliance, Business Perspectives on Emerging Markets 2012-2017 Survey. Respondents were allowed to select
more than one. * Figures based on 2012, 2013 and 2017 average from IMF World Economy Outlook

3. 3
To Learn from the competitors mistakes
To have better product positioning than the rival.
To have Market Intelligence
Role of Competitive Intelligence in Emerging Markets
To achieve better Financial Performance.

4. 4
Analyze the Industry Drivers.
Hire Specialist / Third Party Consultants.
How to Head start the CI
Hire from Successful Competition.
Research

5. 5
Does CI has anything to do with
Economy?
CI & Economy
Hell

6. 6
CI Cases
Yum! Brands Vs McDonald’s
Yum! Brands, the parent company of KFC and Pizza
Hut, outperformed McDonald's and became the largest
restaurant company in mainland China.
Yum grow from 600 outlets in China in 2001 to more
than 4,000 today Whereas McDonald’s has about
1,400 restaurants.

7. 7
CI Cases
RIM Vs Apple
Why RIM Lost the Grip ??

8. 8
CI Cases
RIM Vs Apple
Why RIM Lost the Grip ??

9. 9
Implement Successful CI techniques.
Conclusion
And
Win the Game

10. 10
Thanks