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Neel Pandya
Neel Pandya
NegóciosDiversão e humor
1 de 12
Vineet Nair – PG 06 37 Romi Patel – PG 06 44 Neel Pandya – PG 06 42
[object Object],[object Object],[object Object],[object Object],Indian Bottled Water Industry
Market Share
Introduction to Bisleri ,[object Object],[object Object],[object Object],[object Object]
1 st Campaign of Bisleri “ Bisleri is veri veri “ extraordinari”
Bisleri Brand Portfolio Bisleri Brand Portfolio Bisleri with added Minerals Bisleri Mountain Water
Different target segments Bisleri Retail Bulk
Market Segments   85   1 litre   Evian   Danone   90   750 ml   55   330 ml   Perrier     Nestle   Premium       60   20 litres   Bisleri   Parle Bisleri   25   5 litres   Bisleri   Parle Bisleri Bulk     10   1 litre   Kinley   Coca Cola   11   1 litre   10   750 ml   Aquafina     Pepsi     5   500 ml   3.5   330 ml   Bailley     Parle Agro     10   1 litre   5   500 ml   3   250 ml   Bisleri       Parle Bisleri   Popular                 PRICE (Rs)   PACKS   BRAND   COMPANY SEGMENT
  Monitoring Support Brand Management Integrated marketing activities Portfolio Brand consistent Positioning Value Relevance Delivering customer's desires Attribute Rating 10 9 8 6 5 7 1 3 2 4 Performance 3 3 4 3 2 4 5 3 2 4 1 2 3 4
[object Object],[object Object],[object Object],Improvements Based on BRC ,[object Object],[object Object],[object Object]
Improvements Based on BRC ,[object Object],[object Object],[object Object],[object Object],[object Object]
THANK YOU…

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Bisleri Final...

  • 1. Vineet Nair – PG 06 37 Romi Patel – PG 06 44 Neel Pandya – PG 06 42
  • 2.
  • 4.
  • 5. 1 st Campaign of Bisleri “ Bisleri is veri veri “ extraordinari”
  • 6. Bisleri Brand Portfolio Bisleri Brand Portfolio Bisleri with added Minerals Bisleri Mountain Water
  • 7. Different target segments Bisleri Retail Bulk
  • 8. Market Segments   85   1 litre   Evian   Danone   90   750 ml   55   330 ml   Perrier     Nestle   Premium       60   20 litres   Bisleri   Parle Bisleri   25   5 litres   Bisleri   Parle Bisleri Bulk     10   1 litre   Kinley   Coca Cola   11   1 litre   10   750 ml   Aquafina     Pepsi     5   500 ml   3.5   330 ml   Bailley     Parle Agro     10   1 litre   5   500 ml   3   250 ml   Bisleri       Parle Bisleri   Popular                 PRICE (Rs)   PACKS   BRAND   COMPANY SEGMENT
  • 9.   Monitoring Support Brand Management Integrated marketing activities Portfolio Brand consistent Positioning Value Relevance Delivering customer's desires Attribute Rating 10 9 8 6 5 7 1 3 2 4 Performance 3 3 4 3 2 4 5 3 2 4 1 2 3 4
  • 10.
  • 11.