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Data mining and privacy preserving in data mining

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Needa Multani
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Data mining is…… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Data mining is not ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Evolution of Data Analysis
Results for data mining……. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should There be a Standard Process? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The data mining process must be reliable and repeatable by people with little data mining background.
Data mining vs OLAP ,[object Object],[object Object]
Data mining vs statistical analysis ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Examples of what people are doing with data mining ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Why Should There be a Standard Process? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The data mining process must be reliable and repeatable by people with little data mining background.
[object Object],[object Object],[object Object],[object Object],What is Data Mining and Privacy Preservation all about:
[object Object],[object Object],[object Object],[object Object],Objective
How Do We Do It? ,[object Object],[object Object],[object Object]
Cryptographic techniques for PPDM ,[object Object],[object Object],[object Object]
How much privacy? ,[object Object],[object Object]
What is Cryptography? ,[object Object]
Specific data mining:Applications
What data mining has done for….. ,[object Object],[object Object]
What data mining has done for………… ,[object Object],[object Object]
What data mining has done for…….. ,[object Object],[object Object],[object Object],[object Object],[object Object]
Final comments ,[object Object],[object Object]
5 dimensions of PPDM ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Privacy guidelines ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object]
[object Object],[object Object]

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Data mining and privacy preserving in data mining

Editor's Notes

  1. The US Internal Revenue Service is using data mining to improve customer service. [Click] By analyzing incoming requests for help and information, the IRS hopes to schedule its workforce to provide faster, more accurate answers to questions.
  2. The US DFAS needs to search through 2.5 million financial transactions that may indicate inaccurate charges. Instead of relying on tips to point out fraud, the DFAS is mining the data to identify suspicious transactions. [Click] Using Clementine, the agency examined credit card transactions and was able to identify purchases that did not match past patterns. Using this information, DFAS could focus investigations, finding fraud more costs effectively.
  3. Retail banking is a highly competitive business. In addition to competition from other banks, banks also see intense competition from financial services companies of all kinds, from stockbrokers to mortgage companies. With so many organizations working the same customer base, the value of customer retention is greater than ever before. As a result, HSBC Bank USA looks to enticing existing customers to "roll over" maturing products, or on cross-selling new ones. [Click] Using SPSS products, HSBC found that it could reduce direct mail costs by 30% while still bringing in 95% of the campaign’s revenue. Because HSBC is sending out fewer mail pieces, customers are likely to be more loyal because they don’t receive junk mail from the bank.