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Postmodernism and Intertextuality
1. What is it? How does it relate to the music industry and more specifically music videos? POSTMODERNISM
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3. This is also known as the ‘pick and mix’ theory due to choosing specific representations. For example, taking hip hop and indie as two separate genres and then mixing aspects of them together.
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5. As previously stated, this means taking well-known factors out of specific music videos to subvert what the audience would usually associate with that type of music.
6. Postmodernism also emphasises parody and irony, focussing on a satirical nature which may almost be seen to mock certain aspects of a music video.
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9. Michael Jackson’s world known ‘Thriller’ is a great example of this as the dance can be automatically represented through only a couple of choreographed moves.
10. Examples:Thriller Performance at a School Thriller Performance at a Wedding Original Thriller Thriller Performance at Philippine Prison Original Thriller Original Thriller