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3tkls2016evaluation-160427084201.pdf
1.
All logos and
trademarks used in examples are the property of the respective companies they represent. Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
2.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds THE KL SENTRAL ADPANEL MEDIUM SECTION 1
3.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds The KL Sentral AdPanel Medium • Location : Inside Stesen Sentral Kuala Lumpur • Product : 3thirds AdPanel Platform Full Colour P6 LED Advertising Panels with Audio • No. of Panels : 2 Panels • Location : Level 1 Main Concourse & Level 2 Main Entrance & Concourse Area • Screen Size : Level 1: 4.04m Width x 3.03m Height : Level 2: 3.27m Width x 2.45m Height • Screening Hours : 18 hours daily (6am – 12 midnight) • Broadcast Cycle : 3 mins per cycle = 720 cycles per day (360 x 2 Panels) • Total Ad. Airtime : 1,080 mins/day = 32,400 mins/month = 388,800 mins/year • Media Owner : 3thirds Inc Sdn. Bhd.
4.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds To advertise on LED Panels at Level 1 & Level 2 of Stesen Sentral Kuala Lumpur in direct viewing and exposure to more than 160,000 people traffic daily. Upgraded & Operational We are now providing increased exposures, reduced cost, an improved medium and increased traffic.
5.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds KL Sentral AdPanel @ Level 1 KL Sentral AdPanel @ Level 2 KL Sentral AdPanel @ Level 1
6.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds AdPanel @ Level 1 – Main Concourse AdPanel @ Level 2 – Concourse KL Sentral AdPanel: Medium reach and location § One panel facing Level 1 Main Concourse Area, ticketing counters, platform entrances, ATM machines and secondary entrance from adjoining shopping centre. § One panel facing Level 2 Entrance & Concourse Area, ticketing counters, main event area, waiting area and platform entrances. § The KL Sentral AdPanel Platform is audio enabled.
7.
All logos and
trademarks used in examples are the property of the respective companies they represent. Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds KL Sentral AdPanel Advertisers - Past & Present
8.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Add Ons Advertisers are able to display a Live stream of content via the Internet Advertisers are able to place 3rd party “Beamers” that beam content to mobile devices in the vicinity of the AdPanels. Advertisers are able to place promoters for distribution of samples. Subject to Station management approval, terms and conditions. Advertisers are able to integrate “Call to Action” such as QR Codes or SMS Short codes within the on screen content to increase interaction and effectiveness.
9.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds THE TRAFFIC SECTION 2
10.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds KL Sentral Traffic Annual Flow 0 50000 100000 150000 200000 2001 2006 2008 2009 2010 2014 Year Year 2001 to Year 2014 Daily Traffic Growth § Average passengers flow *1 : § 160,000 /day § 1,120,000 /week § 4,480,000 /month § 53,760,000 /year § 2 million international audience yearly (influence the affluent) *2 § Average wait time on concourse area is 20 minutes while commuters switch between lines, linger to shop, and dine at the bazaar. • *1 – The Star (http://www.bit.ly/KLS160000) • *2 – The EdgeDaily.com
11.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Gombak / BatuCaves Setapak/ Melawati Setiawangsa / Sri Rampai Wangsa Maju Ulu Klang / Keramat Ampang Pandah Jaya / Pandah Indah Brickfields / Seputeh Pantai Kerinchi Sg. Besi / SalakSouth Cheras / Sg. Besi Kajang / Bangi / Serdang / Seri Kembangan Puchong Sri Petaling Old Klang Road Kelana Jaya Damansara Bandar Utama / TTDI Mont Kiara / Sri Hartamas Bangsar Kuala Lumpur Titiwangsa Selayang / Segambut Kepong / Sg. Buloh Shah Alam Putrajaya / CyberjayaSource : Department of Statistics Malaysia Bandar Sunway / Subang Jaya / USJ Klang / Meru 2009 (‘000) 2012 (‘000) 2013 (‘000) WP. Kuala Lumpur 1,525.6 1,583.3 1,603.1 District Petaling 1,445.6 1,526.6 1,554.5 District Gombak 642.8 674.3 685.2 Total 3,614.0 3,748.2 3,842.9 Catchment Population 5KM10KM15KM20KM Catchment Area
12.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Household 600 samples Commuter 400 samples Office 200 samples Overall 1,200 samples Gender Male 51% 51% 63% 53% Female 49% 49% 37% 47% Age 18 -24 30% 49% 25% 36% 25 - 29 17% 15% 27% 18% 30 - 39 23% 17% 36% 23% 40 - 49 17% 9% 9% 13% 50 - 59 9% 7% 2% 7% 60 - 65 4% 3% 1% 3% Ethnicity Malay 40% 49% 51% 45% Chinese 49% 40% 29% 43% Others 11% 11% 20% 12% Marital Status Single 48% 68% 60% 57% Married 51% 30% 39% 41% Separated / Divorced 1% 2% 1% 2% Average household income RM6,673-00 RM5,325-00 RM9,607-00 RM6,706-00 Catchment Demographics (for sample size only)
13.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Its in front of more than 160,000 people daily and growing, and that’s walking people –That’s a concentrated pool of potential customers!! Why the KL Sentral AdPanels works for Advertisers The Big Boys are nearby- provides an opportunity for advertisers to reach not only the masses but some of those who guide and shape business in Malaysia. 2 is better than 1 - 2 panels at one price and with the booking options we’re offering, we believe it to be very fairly priced. A truly mass market site – Situated in the primary transportation hub of the new central business district of the nation’s capital. Audio enabled–So if the visual doesn’t grab attention, the audio will. Two up on static –Moving images, video and sound attract more than just static pictures Adjoining Shopping Centre, Nu Sentral –Access to a wide range of products and more people. Supports add on tech – Want to track, measure, engage, etc.? We allow for add on tech implementation.
14.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds THE SITE: EVALUATION OF KL SENTRAL AS AN INTEGRATED HUB & SURROUNDING LOCALITY SECTION 3
15.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds KL Sentral – Integrated Transport Hub Integrated Rail Hub •LRT •Monorail •KTM Intercity •KTM Commuter •ETS •ERL (express train to KLIA) Integrated Bus Hub •KLIA Transfer •LCCT Transfer ( Low cost carrier terminal) •City Shuttle •Trunk buses •Local shuttle •Express buses KL City Air Terminal •Recognized as XKL •Check in for all airlines. Taxi Services •All local taxi providers •Skybus Convey your message to 53.76 million people annually via the strategically positioned KL Sentral AdPanel Platform.
16.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Evaluation – KL Sentral Tenants KL Sentral houses some of the well known eateries, a college, full service banking and office related facilities, Air Asia Hub, telecommunications service providers, camera and various other shopping outlets.
17.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds § KL Sentral is the central business district built around Malaysia’s largest integrated transit hub offering global connectivity, excellent investment opportunities and business convenience. The development comprises of : § Corporate Offices § Commercial Space § Hotels & Boutique Hotel § Convention Centre § Entertainment Zone § Transport Hub § Residential Towers KL Sentral – The Surrounding Locality
18.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds KL Sentral – The Surrounding Locality
19.
All logos and
trademarks used in examples are the property of the respective companies they represent. Copyright © 2008 – 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds
20.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Campaign details • Campaign breakdown – 15 second spot – Exposures daily • Full awareness - 720 exposures / day (Every 3 minutes, 2 AdPanels) • Basic Awareness – 360 exposures / day (Every 6 minutes, 2 AdPanels) – 1, 3, 6 or 12 Months • Overall campaign details – Content suggested to be – Corporate – Company credentials – Thematic – Brand awareness – Tactical – Objective driven • Content: – The system allows for 5 different versions of content per booking
21.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds 1 MONTH FULL AWARENESS CAMPAIGN 15 SECOND SPOT FINANCIAL CONSIDERATION KL SENTRAL ADPANELS
22.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds 15 Secs @ 1 Month Campaign • Details – Options for 360 and 720 exposures daily – 1 Month = 30 days Description Basic Awareness 360 exposures daily Full Awareness 720 exposures daily 15 second spot @ 1 Month RM 22,500.00 RM 36,000.00 Add 6% Govt Tax RM 1,350.00 RM 2,160.00 TOTAL CAMPAIGN COST RM 23,850.00 RM 38,160.00 Total Exposures Per Month 10,800 21,600
23.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds 15 SECOND SPOT 3, 6 OR 12 MONTH FULL AWARENESS CAMPAIGN FINANCIAL CONSIDERATION KL SENTRAL ADPANELS
24.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds 15 Secs @ 720 exposures daily (Exposure every 3 minutes) • Details – 3, 6 & 12 Month campaign – Minimum 720 exposures daily (Every 3 minutes) Description 3 Months 6 Months 12 Months 15 second spot @ 360 exposures x Number of months RM 108,000.00 RM 216,000.00 RM 432,000.00 Add 6% Govt Tax RM 6,480.00 RM 12,960.00 RM 25,920.00 TOTAL CAMPAIGN COST RM 114,480.00 RM 228,960.00 RM 457,920.00 Total Exposures 64,800 129,600 262,800
25.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds OPTIONAL CAMPAIGN ADD-ONS KL SENTRAL ADPANELS
26.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds KL Sentral On Ground Sampling • Subject to building management approval, Client has the option to run on-ground activities at: • Level 1 Concourse • RM350.00 admin Charges (Monthly) • RM350/day for Level 1 sampling (4 promoters) Sampling Area
27.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Notes • Validity: 30 days. • Media rental is subject to 6% GST which is payable by the advertiser. • Availability of site is based on first come first serve basis subject to confirmation at the time of booking. • Minimum guarantee of exposures at 180 per day. • Exclusivity is only offered upon written request and on full priced long term bookings of 6 months or more and is subject to terms and conditions. • 3thirds Inc Sdn Bhd practices self-regulation and reserves the right to approve content for broadcast. • An additional 50% loading fees for bookings less than 15 days or peak period only bookings. • 3thirds Inc Sdn Bhd reserves the right to change or revise rates without prior notice. • Notwithstanding any other term herein, this quotation is not to be construed as an offer capable of acceptance. 3thirds Inc Sdn Bhd reserves the right to evaluate, vary, accept or reject client orders. Materials, Deadlines & Terms Material • Material format: MP4 • Material Resolution: 800px X 600px Deadlines • All clients are required to submit ready to broadcast materials within 10 days of proposed broadcast date. Payment Terms • Short Term: 100%, 10 days prior to booking commencement. • Long Term: Quarterly payments 30 days in advance. Notes to Advertiser
28.
Copyright © 2008
– 2015 3thirds Inc Sdn. Bhd. (756227-V) www.3t.my | www.3thirds.net | www.facebook.com/3thirds Contact Info 3thirds Inc Sdn Bhd Bimal Prakash Director Email: bimal@3t.my Alt. Email: bimal77@gmail.com Mobile: +60 19 3954495 All rights reserved. Neither the whole nor any parts of this document may be reproduced, stored in any retrieval system or transmitted, in any form or by any means, without the prior written consent of 3thirds Inc Sdn. Bhd. All logos and trademarks used in examples are the property of the respective companies they represent. TF Chan Email: tfchan@etcindustries.com Mobile: +60 12 9053312 Tommy Lim Email: tommy@3t.my Mobile: +60 17 2438738
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