Perspective from MFarm

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Nawsheen Hosenally

ICT opportunities and policy challenges for market information activities by Jamila Abass - MFarm

Tecnologia Economia e finanças

Jamila Abass
Co-founder & CEO
jamila@mfarm.co.ke
@kouljay | @mfarm_ke

M-Farm in a nutshell
1.Price information
2.Group selling
3.Group buying

Price information challenges
1.Under funded

Price information challenges
2.Expensive

Price information challenges
3.Government is a competitor not
a
collaborator

Price information challenges
4.Non standard units

Price information challenges
5.Market information is a
perishable commodity

Price information challenges
6.Difficult to measure impact

Price information challenges
7.Can farmers afford it?

M-Farm in a nutshell
Collective marketing

Jamila Abass
Co-founder & CEO
jamila@mfarm.co.ke | @mfarm_ke
Thank you!
Www.mfarm.co.ke | (254) 712 502 130

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