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Nawsheen Hosenally
Nawsheen Hosenally
TecnologiaNegócios
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USING SOCIAL MEDIA TO IMPROVE LIVES OF POORER IN COMMUNITIES with examples from BROSDI by Karamagi Ednah Executive Director, BROSDI
Presentation Trend … • A little on “Social Media” & “BROSDI” • Approach from the angle: “if we were asked to use social media to implement/design a project, this are points we would take seriously into consideration” • Share examples of “how we are using social media” • Sharing some success stories from BROSDI
Explaining BROSDI …
• Who? What? Is BROSDI? Busoga Rural Open Source & Development Initiative • Focus Areas • Target rural household communities • We use ICT • Knowledge sharing &information management • Empower target group • Adopt the OSDI approach
• BROSDI works closely with : - • Government • Civil society • Private sector • Programs • Education, Health and Agriculture
What is “Social Media”?
• Social Media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals ... Wikipedia • Social media can include text, audio, video, images, podcasts, and other multimedia communications. Common examples are: - • Blogs • You tube • Facebook, Linked In • Twitter • D groups and more…
Using Social Media … For the case of using Social Media, it can be used in two main stages: - • Direct stage • Use social media applications directly e.g. blogging directly • Secondary stage • First use one method then social media as the second stage e.g. capture an activity, edit it then upload to You Tube • First use more than one method then use social media as the third party e.g. mobilize and conduct a farmers forum, document the knowledge shared using text, voice and audio, transform these into an article using a computer, then upload on your Facebook page
Points we would take into consideration when using social media for rural projects …
• Take the “listening chair” and not the “instructing chair” • Be well equipped with the a variety of social media options • Do not drown in the Social Media Pool • Presence of content • Be flexible • Use other applications and at some point incorporate social media • Slowly but surely let go of an application that is not reaping results • Need access to the internet
• Need electricity • For the computers • To charge the gadgets • Late night working • For other related activities e.g. typing the articles, editing the photos before upload • Train the group and give extra to one most educated and/or interested member: - • who will step in your shoes when you go • To use added applications like Skype for future communication. Use mobile phone for this • Do not impose methods RATHER teach them the method and let their minds flow • Be patient … very patient • Believe in yourself , be positive & confident, respond positively to negative reactions • Effective & Efficient internal communication
Examples of Social Media BROSDI uses…
1. For administration purposes • Yammer, • Pbworks • Google Docs • Skype and Yahoo Chat • Mikogo • Team viewer • Facebook • as a stress suppressant • For added team building and strengthnening
2. For collecting information • Google • Skype (more of clarification of content) • Over 95% of our content in the Agriculture project is collected from Monthly Farmers Forums • All our health generated content is from the students and responding volunteers • All the education generated content is from the orphan children themselves
3. For disseminating content • Blogs • Blogging e.g. Wordpress • Micro blogging e.g. Twitter • Video blogging e.g. U Tube, Vimeo • Audio blogging e.g. Podbean • Online photo albums • Picasa • Flick R • Facebook
Some Success Stories to Share …
• Enid and her tomatoes • Erina Kabatereine and her chickens • Alice Nangonzi with her house and plantation • Grace planting simsim and sunflower in Tororo • Cissy from Luweero rearing turkeys • Chairperson in Butalejja with planting bananas • Presidential gift from Kabale • Sneak view on our blogs … For more stories, visit our Success Story Blog at http://successtories.wordpress.com
The agricultural blog http://celac.wordpress.com
The health blog http://yohaap.wordpress.com
The education blog http://childrensclub.wordpress.com http://networking4orphansrights.com
***END***

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014 karamagi

  • 1. USING SOCIAL MEDIA TO IMPROVE LIVES OF POORER IN COMMUNITIES with examples from BROSDI by Karamagi Ednah Executive Director, BROSDI
  • 2. Presentation Trend … • A little on “Social Media” & “BROSDI” • Approach from the angle: “if we were asked to use social media to implement/design a project, this are points we would take seriously into consideration” • Share examples of “how we are using social media” • Sharing some success stories from BROSDI
  • 4. • Who? What? Is BROSDI? Busoga Rural Open Source & Development Initiative • Focus Areas • Target rural household communities • We use ICT • Knowledge sharing &information management • Empower target group • Adopt the OSDI approach
  • 5. • BROSDI works closely with : - • Government • Civil society • Private sector • Programs • Education, Health and Agriculture
  • 6. What is “Social Media”?
  • 7. • Social Media includes web-based and mobile based technologies which are used to turn communication into interactive dialogue between organizations, communities, and individuals ... Wikipedia • Social media can include text, audio, video, images, podcasts, and other multimedia communications. Common examples are: - • Blogs • You tube • Facebook, Linked In • Twitter • D groups and more…
  • 8. Using Social Media … For the case of using Social Media, it can be used in two main stages: - • Direct stage • Use social media applications directly e.g. blogging directly • Secondary stage • First use one method then social media as the second stage e.g. capture an activity, edit it then upload to You Tube • First use more than one method then use social media as the third party e.g. mobilize and conduct a farmers forum, document the knowledge shared using text, voice and audio, transform these into an article using a computer, then upload on your Facebook page
  • 9. Points we would take into consideration when using social media for rural projects …
  • 10. • Take the “listening chair” and not the “instructing chair” • Be well equipped with the a variety of social media options • Do not drown in the Social Media Pool • Presence of content • Be flexible • Use other applications and at some point incorporate social media • Slowly but surely let go of an application that is not reaping results • Need access to the internet
  • 11. • Need electricity • For the computers • To charge the gadgets • Late night working • For other related activities e.g. typing the articles, editing the photos before upload • Train the group and give extra to one most educated and/or interested member: - • who will step in your shoes when you go • To use added applications like Skype for future communication. Use mobile phone for this • Do not impose methods RATHER teach them the method and let their minds flow • Be patient … very patient • Believe in yourself , be positive & confident, respond positively to negative reactions • Effective & Efficient internal communication
  • 12. Examples of Social Media BROSDI uses…
  • 13. 1. For administration purposes • Yammer, • Pbworks • Google Docs • Skype and Yahoo Chat • Mikogo • Team viewer • Facebook • as a stress suppressant • For added team building and strengthnening
  • 14. 2. For collecting information • Google • Skype (more of clarification of content) • Over 95% of our content in the Agriculture project is collected from Monthly Farmers Forums • All our health generated content is from the students and responding volunteers • All the education generated content is from the orphan children themselves
  • 15. 3. For disseminating content • Blogs • Blogging e.g. Wordpress • Micro blogging e.g. Twitter • Video blogging e.g. U Tube, Vimeo • Audio blogging e.g. Podbean • Online photo albums • Picasa • Flick R • Facebook
  • 16. Some Success Stories to Share …
  • 17. • Enid and her tomatoes • Erina Kabatereine and her chickens • Alice Nangonzi with her house and plantation • Grace planting simsim and sunflower in Tororo • Cissy from Luweero rearing turkeys • Chairperson in Butalejja with planting bananas • Presidential gift from Kabale • Sneak view on our blogs … For more stories, visit our Success Story Blog at http://successtories.wordpress.com