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Why marketing to Hispanics with Social Media works: Social Media Spanish presentation April 6 2011

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Presentation showing best practices for marketing to Hispanics with social media as well as several case studies from brands including the NBA, Being Latino and Degree Men. Presented to the AMA on April 6, 2011.

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Social Media Marketing A Perspective on the 80% of the World That Doesn't Speak English Presented by: Social Media Spanish (SMS) Presenter: Natasha Pongonis Social Media Director
Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why Market to Hispanics - US ,[object Object],[object Object],[object Object],[object Object],1. Hispanic Cyberstudy 2010, AOL Advertising 2010, 4. 2010-2011 Hispanic Social Media Guide, Manny Ruiz, Hispanic PR Blog 5.MSNBA America in 2050
So there’s a lot of Hispanics with PP. How do we Market to them? ,[object Object]
Hispanics are younger and adopt online trends more quickly ,[object Object],[object Object],[object Object],2. Hispanic Cyber study 2010, AOL Advertising 2010 4. SIMM 16 Hispanics, AfricanAmericansand AsiansMore Digital-SavvythanCaucasians, BIG Research
More Hispanics learn about brands, compare prices, and make final decision online than general market ,[object Object],[object Object],[object Object],2. Hispanic Cyber study 2010, AOL Advertising 2010 5. Twitter Usage in America 2010, Edison Research,
Hispanics are a very social group with high usage of social media ,[object Object],[object Object],[object Object]
Marketing to Hispanics with SM Makes Sense – So how do we do it? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Are all Hispanics the same? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Hispanics in the US This pie shows the national distribution, although the mix of segments varies by region and metropolitan area.
Geography Matters Source: America’s Latino Future, 2015 and Beyond, Geoscape, American MarketscapeDataStream
Which Forums ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The World map of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is the right Content ,[object Object],[object Object],[object Object],[object Object],[object Object]
Who manages it? ,[object Object],[object Object],[object Object]
3 Things Not to do ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Brands Marketing to Hispanics on SM
Case Studies ,[object Object],[object Object],[object Object]
NBA ,[object Object],[object Object],[object Object],[object Object],[object Object]
éne•bé•a (página oficial de la NBA) ,[object Object],[object Object],[object Object]
éne•bé•a (página oficial de la NBA) ,[object Object],[object Object],[object Object],[object Object],[object Object]
Being Latino ,[object Object],[object Object],[object Object],[object Object],[object Object]
Being Latino ,[object Object],[object Object],[object Object],[object Object]
Degree Men ,[object Object],[object Object],[object Object],[object Object],[object Object]
Degree Men ,[object Object],[object Object]
Degree Men ,[object Object],[object Object],[object Object],[object Object]
Recommendations ,[object Object],[object Object],[object Object],[object Object],[object Object]
We look forward to your questions! Presentation is posted on the blog
References ,[object Object],[object Object],[object Object],[object Object],[object Object]
References ,[object Object],[object Object],[object Object],[object Object]

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Why marketing to Hispanics with Social Media works: Social Media Spanish presentation April 6 2011

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  • 2. Social Media Marketing A Perspective on the 80% of the World That Doesn't Speak English Presented by: Social Media Spanish (SMS) Presenter: Natasha Pongonis Social Media Director
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  • 12. Geography Matters Source: America’s Latino Future, 2015 and Beyond, Geoscape, American MarketscapeDataStream
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  • 18. Brands Marketing to Hispanics on SM
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  • 29. We look forward to your questions! Presentation is posted on the blog
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Editor's Notes

  1. Max of 2 points per slide and use a graphic. As we see, Marketing to Hispanics makes sense.
  2. Eric Starts
  3. Radian 6 and Crimson Hex logos
  4. Content is Key
  5. Make sure current and relevant. Not just exact translation.