This is my talk from the Sustainable Brands conference in June 2009. This was one third of the session on Rethinking the Consumption Compulsion and dealt with how we create visions of a more sustainable, meaningful, and post-consumer world.
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Sustainable Brands
1. Rethinking the
Consumption Compulsion
Teaque Lenahan, Associate Partner, gravitytank
Alan Marks, SVP Corporate Communication, eBay
Nathan Shedroff, Program Chair, MBA in Design Strategy
Sustainable Brands, May 2009
2. The most pressing questions of our times:
What’s a more sustainable world look like?
What’s a more meaningful world look like?
What’s a post-consumer world look like?
5. “In a stable economy,
sustainability is the competitive
advantage strategy.
In a down economy, sustainability
is the turnaround strategy.
In a collapse, sustainability is a
survival strategy.”
Hunter Lovins, 2009
19. We need to :
Think in systems
Engage deeply with our clients & customers
Focus on efficiency, value, and health
Focus on experiences & benefits, not products
Create better assessment tools & metrics
Require transparency & accountability of everyone
Engage diverse stakeholders
Work in multidisciplinary teams
Create new visions based on core meanings
Re/create new economic models
Create new roles for advertising
Re/create new corporate charters
20. We already have tools to use :
Sustainability Helix
Integrate Bottom Line
Okala™ Curriculum
Meaning and Experience Models
covive.com/gri
grossnationalhappiness.com
B-Corp & Corp2020
sustainableminds.com
www.eiolca.net
(and many more)
21. Sustainability Helix
Governance and Management Stakeholders & Communities
Operations and Facilities
Design and Process Innovation
Human Resources and Corporate Culture High degree of organizational alignment
Marketing and Communications
Partnerships and Stakeholder Engagement
Stage 0: Stage 1: Stage 2: Stage 3: Stage 4:
Unsustainable Exploration Experimentation Leadership Restoration
“Business as Usual”
natcapsolutions.org/HELIX.htm
