Digital marketing is a marketing process which leads to the development of any organization or brand by using a variety of digital channels such as email, social networks etc.

1. Digital Marketing

2. Toboc Digital Marketing
INDEX
Introduction
BRAND COMMUNICATION
What is Digital Marketing?
Why Use Digital Marketing?
Digital Marketing Structure
Our Digital Marketing Solutions
What is SEO?
Our SEO Process
What is SEM?
Our SEM Process
What is SMO?
Our SMO Process

3. Introduction
BRAND– How can you stand out?

4. Introduction (Contd…)
BRAND COMMUNICATION
It’s very important to know:
• Who are your customers?
• How to communicate with them?
• How to deliver what they want?
• And when they want it?

5. What is Digital Marketing?
• Promotion of brands using all forms of digital
advertising.
• In DM we can make use of electronic devices such as
PCs, tablets, smartphones, digital billboards to engage
with consumers & other business partners.
• Internet Marketing is a major component of digital
marketing.

6. Why Use Digital Marketing?
Rule #1: Reach to the Real Customers
For your business to reach people it needs to fish where the fish are. That’s online, and the
pond is growing bigger everyday.
Rule #2: Track your Efforts
Digital marketing & advertising can tell you lots of things that traditional media can’t: e.g.,
exactly how many people saw your ad, how many people clicked on it, and how many of
those clicks resulted in people looking around your website. The best part is that you can
monitor this throughout a campaign – allowing you to make tweaks depending on how the
campaign’s going.
Rule #3: Single Use vs. Unlimited Shelf Life
Comparing the investment involved in a single ad vs. investing in an online presence is a
good way to demonstrate the value of digital marketing.
This is why an investment in digital marketing can lead to better results over a long period of
time than traditional media.

7. Digital Marketing Structure

8. Our Digital Marketing Solutions

9. What is SEO?
SEO is an abbreviation of Search Engine Optimization. This is the process of
structuring a web page so that it is found, read, and indexed by search engines in
the most effective manner possible.

10. Our SEO Process

11. What is SEM?
Search Engine Marketing is a form of internet marketing that involves promotion of
websites by increasing their visibility in Search Engines through optimization &
advertising. SEM may use pay per click listings to increase the visibility.

12. Our SEM Process

13. What is SMO?
Social media optimization refers to the use of social media channels &
communities to generate publicity to increase the awareness of a product, brand
or event. Types of social media involved include RSS feeds, social news &
bookmarking sites, as well as social networking sites, and video and blogging sites.

14. Our SMO Process