1. CREATIVE COMMERCE
ON DEMAND MANUFACTURE & CREATIVE COMMERCE
Tuesday, 3 July 12
2. ‘... digitisation of manufacture and convergence
in the digital world ... implications for commerce
in industries such as the toy industry.’
Tuesday, 3 July 12
7. Industrial
Redefining -isation
product design and manufacture in digital consumer culture
Design
Taylorism
Manufacture Mass production
Fordism
Advertising Mail order
Window
dressing
Marketing Department
stores
Consumer
Culture
Mass
consumption
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Tuesday, 3 July 12
8. Online
Market-
P2P
Redefining product design and manufacture
places in digital consumer culture
Mass
Customisation
Post fordism
Agile Lean
Flexible
specialisation
UCD Participatory User led
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Tuesday, 3 July 12
9. Redefining product design and manufacture in digital consumer culture
Service
Collaborative Pro- Co-creation dominant
consumption sumerism of value logic
Web 2.0
Digital
design Co design Participatory Meta-design User-design
tools
Digitisation
Post-industrial +
Convergence
Service- Customer
Distributed On-demand
based facing
Digital
fabrication
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Tuesday, 3 July 12
10. Service Personal Designer/Manufacturer Retail Manufacturer Community
Tuesday, 3 July 12
11. Embodied Data driven
Generative Consumer App
Bounded
Haptic Configuration Parameterised
Tuesday, 3 July 12
13. “stories are the contrails that toys leave as they roar through our world and our imaginations“ (Matt Jones, 2007)
Tuesday, 3 July 12
14. Redefining product design and manufacture in digital consumer culture
Natasha Carolan | HighWire Doctoral Training Centre | @natashacarolan
Tuesday, 3 July 12
16. ‘Customisation & on-demand production
difficult to offer as a service...’
Alice Taylor, 2012
Tuesday, 3 July 12
17. “tomorrow’s leading manufacturing companies
will be the ones whose managers unleash the
service potential of their factories”
Richard Chase and David Garvin (1982)
Tuesday, 3 July 12