Learn how to exploit the power of Facebook to build your online image, be identified by industry leaders, develop meaningful relationships with others in your industry, and position yourself as a knowledge expert in your field. Hosted by: Facebook Talent Marks WEBINAR

2.  CEO/Founder, The Youth Career Coach Inc.
www.theyouthcareercoach.com
 Education Consultant, Encompass Solutions
 MBA Admissions Committee, MIT Sloan
School of Management
 Board of Directors, Dimock Community
Health Center
 Past Assistant Director, Career Services,
Boston University School of Management
 Past Co-op & Employment Specialist,
Johnson & Wales University
CONTACT
Mobile: 401-323-5404
Email:
info@theyouthcareer coach.c
Facebook:
www.facebook.com/ natasch

3.  To learn some new ways you can
positively exploit yourself or those you
serve on facebook to become easily
identified by industry leaders, develop
meaningful relationships and position
yourself as a knowledge expert in a
specific field.

4.  Media interviews on ABC Channel 5
 Chapter in a book on our current
president
 Speaking requests & workshops
 Assistance with purchasing a radio for
my car & new tires for my truck
 Opportunity to help others

5.  Why Facebook as a means to network?
 Information Tab Content
 Profile pictures as a branding tool
 Lists/Groups/Fan Pages
 Discover immediate company contacts
 Creative ways to market yourself (Ad’s,
Application Tabs)
 Do Not’s
 Tascha’s ‘OFF the WALL’ ideas on how to
use Facebook to land a job!

6. This chart shows Facebook’s growth in new users from
2004 to 2010 based on data provided by Facebook.com

7.  Rate of 250,000 users
per day
 Finding candidates
on job boards are
losing traffic, this
generation and
even the 35 and up
(which is the highest
growing group) are
on facebook
 Top recruiters are
using facebook such
as:

8.  First decide your
purpose for being
on facebook. If
it’s just the social
aspect then
that’s one thing
but if it’s for
professional well
then you ought to
consider the
following:

9.  Acts as a resume, list of
accomplishments, marketing tool

10.  For starters you can always type your
question in the help tab and answer
options are readily available
 Quick steps: Settings, Privacy Setting….
 Be picture selective, talk to friends about
‘tag’, they show up under your name
and not in your album
 DO NOT’S (weapons, drinks, vulgarity,
etc.)

12. To take in all that was just covered…before
we move into our next topic…

14. Where can I find groups?
Under applications, beneath photo’s, create a group
Left hand side profile, under message, events, friends etc.
How do we use groups?
Share baby photos with close family
Chat with all the members of your band at once
Create shared docs for a class project
Study with student group
Network within industries
Establish relationships
Learn and be a giver of info.

15.  You can use a targeted list to send
notifications to those in your network if:
a. Entrepreneurial Endeavors
b. Marketing a Product
c. Industry specific newsletter
How to:
http://www.askdavetaylor.com/how_to_creat

16.  Fan Pages allow you to interact with and
stay up-to-date on your favorite public
figures, organizations and businesses.
 When you become a fan of a Page, you
are connecting with that organization or
public figure and will begin seeing status
updates, photos, videos and other posts
from the Page.

17.  There are several ways to find and become a fan of your favorite Page:
Type the name of the celebrity, artist, brand or organization in the
Search box in the upper-right corner of any page on Facebook. From
the results page, select the Pages filter in the left-side menu to show only
Page results. Click the "Become a Fan" link next to the Page name and
posts from that Page will begin appearing on your home page.
 If you already know the web address, or URL, of the Page you want,
simply type it in the address bar of your web browser. For instance, to
find Vin Diesel on Facebook, you can navigate directly to
www.facebook.com/VinDiesel. From there, select the "Become a Fan"
button next to the Page's name.
 You also can become a fan of a Page that you discover from your
friends' recent connections. For example, if you see a News Feed story
about your friend becoming a fan of the iTunes Page, you can connect
with it by clicking the "Become a Fan" link within the story or click on the
name of the Page to check it out further.
Facebook Tips: How do I find and "fan" a Page?
By: Morin Oluwole

19.  Once you're a fan of a Page, it is listed on your profile and is
included in the list of Pages you're a fan of that's viewable to
"everyone" unless you have changed your "Search" privacy
settings.
Remember that you always have the option to remove yourself
as a fan of any Page if you want to stop receiving updates or no
longer want to be connected. Go to the Page and click on the
link "Remove me from Fans" at the bottom of the left-side menu.
Check out the nearly 1.4 million active Pages on Facebook at
www.facebook.com/pages to start connecting and interacting
with your favorite celebrities, political leaders, media outlets,
non-profit organizations, TV shows, musicians, and much more.
Facebook Tips: How do I find and "fan" a Page?
By: Morin Oluwole

21. To take in all that was just covered…before
me move into our next topic…

22.  Your full birthdate: Privacy Rights Clearinghouse
advises that revealing your exact birthday and
your place of birth is like handing over your
financial security to thieves.
 Your mother’s maiden name? since it’s often the
answer to security questions on many sites," writes
the New York Times
 Your home address: there have been instances in
which burglars have used Facebook to target users
who said they were not at home.

23.  Long or Short term vacations: when you
broadcast your vacation dates, you might
be telling untrustworthy Facebook "friends"
that your house is empty and unwatched
 Children’s names on posts or photo’s
 Risky Behavior (sky diving): additional
reports that insurance companies may
adjust users' premiums based what they
post to Facebook
SOURCE: http://www.huffingtonpost.com/2010/11/01/what-not-to-post-on-
facebook_n_764338.html

27. Many companies
are now using
Twitter as a
method of peer
review and online
marketing.
You can search for
people who have
mentioned your
company, get
recommended
users who match
your profile, and
view all direct
messages and
tweets.

28.  Client Ms. Annette, *apologized for this
unconventional method of
communicating….on facebook
 Keith Keller, Career Journey’s Australia, is a
Global Social Media Strategist and creator of
The Social Media Money Tree audio series.
Keith has put together a collection of
interviews with Australian business owners who
are using Social Media to successfully market
their businesses.
www.GlobalSocialMediaCoaching.com

29. To take in all that was just covered…before
me move into our next topic…

32.  Users who log in to Simply Hired with their
Facebook accounts can now search for jobs at
their friends’ companies and send private
messages to inquire about openings on the
site.
 SimplyHired also pulls profile data about
current and previous work titles, location and
interests (including companies users “Like”) to
make more personalized job
recommendations.
 These features are currently available to
residents in the U.S., UK, Australia, Canada and
India
SOURCE: http://mashable.com/2010/06/03/simply-hired-facebook/

33. Find Jobs Through Your Facebook Friends on Simply Hired

35. SOURCE: http://mashable.com/2010/06/03/simply-hired-facebook/

37. 10. Post questions in your status box
for your network to comment on,
which then could be leads
9. Dump your email address book
onto facebook to see who is really
online
8. Whenever you meet anyone
regardless of age or profession, ask if
you can friend them on social media

38. 7. Look through your friends lists for people
to add, then ask your friends if they could
suggest you as a connect, or just reach out
with a prepared pitch
6. Ask friends if they could take a quick
scan through their list to offer you some
friend suggestions based on interests,
industry etc.
5. Read friend & non friends walls and
comment on interesting conversations,
share in a polite way a resource that may
add to the conversation

39. 4. If you write a blog, website,
designed a flyer, have
pictures/video/slide show, of you in
action – post it to your wall at least
once a week
3. Become a fan of those you are
trying to attract not just the national
celebrities but who are your local
celebrities
2. Read, Read, Read (successful
stories, articles, ask ?’s, etc.)

40. 1. Lastly, create an advertisement
for yourself to market what you are
looking for, yes even if it’s for a job..
Check this out! *See next slide…
~ The goal is to sell yourself in a few
short sentences and convince any
recruiters who may see your ads to
click through to your resume/web
page/contact information.
HOW TO CREAT E an AD.. Visit this site:
http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-
hunt-you-down/

41.  Katelyn recently graduated from Abilene Christian
University with a degree in Electronic Media. She
loves television and movies and hopes to work in the
entertainment industry, so she targeted the Walt
Disney Company with her Facebook advertising
campaign.
 Her ad received 685 clicks, which garnered 21 e-
mails and 4 Facebook messages. She was offered
one job interview, but wasn’t quite qualified for the
position, so she declined. She also had several e-
mails from individuals who offered to forward her
resume to their supervisors. Many others offered her
general advice on finding a job with Disney or
commented on how creative they thought her ad
campaign was.
HOW TO CREAT E an AD.. Visit this site:
http://www.onedayonejob.com/blog/use-facebook-ads-to-make-employers-
hunt-you-down/

42.  http://mashable.com/2010/11/01/intern
ational-marketing-online/

43.  Whereas the Department of Labor states close to 80% of
people land job/opportunities through networking we must
learn to maximize our online abilities
 Facebook should be used as a tool to build your personal
brand
 Go back and review the slides to refresh the content such
as: Do’s & Don'ts, Creating an Ad, Looking up the names of
the companies your friends work for etc.
 Lastly, feel free to reach out to me with comments or
questions…..
Natascha Saunders
www.theyouthcareercoach.com
info@theyouthcareercoach.com or YouthCareerCoach@yahoo.com
P. 401-323-5404