An advertising and marketing expert, Natalie Glaser answers the question "what is integrated marketing communication?" in this presentation.

1. What is integrated
marketing communications?
Natalie Glaser, marketing & advertising expert

2. Integrated marketing communication, according to
the American Association of Advertising Agencies,
acknowledges the strategic roles that different communication disciplines--such as advertising, sales,
public relations, and so on-- play in providing consistency, clarity, and increased impact on audiences
when connected to a complex communications plan.

3. In simpler terms: applying steady brand messaging
across both traditional and non-traditional
marketing channels.

4. In order to run a successful integrated marketing
campaign,
marketers and businesses should understand a few key concepts

5. Understanding their
audience
And thus, choosing the correct
channels to get their message out.

6. Maintaining consistency whilst also remaining timely

7. Employing a team of
marketers, creatives,
developers, etc.,
who are working cohesively

8. Closely track campaigns

9. To learn more, connect with Natalie on LinkedIn!
https://www.linkedin.com/in/natalieglaser1