A presentation by Natalie Fisher about engaging small to medium enterprises in sustainable business activities. Given on 12 May 2010 at the Sustainable Business Program Forum for Local Government Officers, Sydney.

1. Engaging SMEs in
sustainable
business programs
by Natalie Fisher
Wednesday, 12 May 2010

2. Wednesday, 12 May 2010

3. Social research amongst SMEs
Wednesday, 12 May 2010

4. Wednesday, 12 May 2010

5. How are SMEs tracking?
Wednesday, 12 May 2010

6. Detached,
have other
concerns
Engaged
and active
Engaged and
demanding
Wednesday, 12 May 2010

7. THE GOOD NEWS.....
Wednesday, 12 May 2010

8. ENTHUSIASM
SMEs are keen to be involved
Wednesday, 12 May 2010

9. CHAMPIONS
SMEs like to see
champions
Wednesday, 12 May 2010

10. OPPORTUNITIES ARE CLEAR
Waste management is a priority
Wednesday, 12 May 2010

11. Wednesday, 12 May 2010

12. BARRIERS TO
ENGAGEMENT........
Wednesday, 12 May 2010

13. PERCEIVED COST
Wednesday, 12 May 2010

14. WHOSE RESPONSIBILITY?
? ?
?
?
Wednesday, 12 May 2010

15. COMMERCIAL RISK
Wednesday, 12 May 2010

16. WORKLOAD
Wednesday, 12 May 2010

17. How do you overcome
barriers?
Wednesday, 12 May 2010

18. CHAMPIONS
Feature and reward
champions
Wednesday, 12 May 2010

19. NETWORKING
Encourage and co-ordinate networking
Wednesday, 12 May 2010

20. WASTE-SHARING
Co-ordinate exchange of waste materials
Wednesday, 12 May 2010

21. Meryl’s Foods, Silverwater
“My initial reaction was ‘when’s the kit coming?’”
Wednesday, 12 May 2010

22. ASK LITTLE
Do not overburden
SMEs with time-
consuming activities
Wednesday, 12 May 2010

23. FREE SERVICES
Offer free services such as energy assessments
Wednesday, 12 May 2010

24. SOLUTIONS
Provide practical
solutions
Wednesday, 12 May 2010

25. TERMINOLOGY
Avoid jargon
Wednesday, 12 May 2010

26. SOCIAL MEDIA
Keep up with and use social media
Wednesday, 12 May 2010

27. Social media- facebook
Wednesday, 12 May 2010

28. Social media- twitter
Wednesday, 12 May 2010

29. Social media- YouTube
Wednesday, 12 May 2010

30. Social media- Ning
Wednesday, 12 May 2010

31. How do you measure
success?
Wednesday, 12 May 2010

32. QUANTITATIVE INDICATORS
Wednesday, 12 May 2010

33. QUALITATIVE INDICATORS
Wednesday, 12 May 2010

34. In summary
Sustainability is being embraced by SMEs
There are some barriers to engagement
Need to adapt to new ways of engaging with SMEs
Design, evaluate and refine programs
Wednesday, 12 May 2010

35. Wednesday, 12 May 2010

36. natalie@nsfconsulting.com.au
www.nsfconsulting.com.au
T 02 9327 5219
Wednesday, 12 May 2010