Canada-Its effort to a safe & enjoyable Inbound tourism

1. TOURISM SERVICES
COURSE: HTOM 500
Principles of Tourism and Hospitality
INSTRUCTOR: COLIN BARTLEY
Group's Students Name
George
Hemal
Mansi
Nasim
Ola
Sanjeev
Presentation Date: 17th November, 2010

2. PRIVATE &
NONPROFIT SUPPLIERS
PUBLIC SECTOR
SECTOR
SERVICES
SERVICES
INTERMEDIARIES
KEY PLAYERS IN
TOURISTS/TRAVELLERS CANADA’S TOURISM
Source: Simon Hudson INDUSTRY

3. SECURITY STRUCTURE
SAFETY AND SECURITY
PLAN
LOCAL RESPONSIBILITIES
NATIONAL 1. Police Protection of Visitors
RESPONSIBILITIES 2. Fire Prevention
3. Health
1. Policy and Planning 4. Tourist Compliant Services
2. Media Relations 5. Contingency Plans
3. Legal, Regulatory and 6. Tourist Insurance and Travel
Juridical Framework Assistance
4. Prevention of Organized 7. Consideration For Special
Crime and Counter- Care Visitors
Terrorism 8. Signs and Public Information
5. Prevention of Drug Symbols
6. Trafficking 9. Solving Communication
7. Health Problems
10. Residents In Host
Communities
11. Unsafe Practices of Visitors

4. SECURITY AND OTHER TOURISM
SERVICES
Hotels and
other
Accommodation
facilities
Tour operators,
Travel
Agencies,
Transportation
Tourists
Guides and
Tour Managers
SECURITY
Tourist Food and
attraction beverage
Operators establishments
Conference
and Meeting
Organizers

5. CHALLENGES
Security Kills the
Pleasure to Travel
High Labor
Turnover Rate
Privacy Concerns

6. FUTURE TRENDS
Global increase Increase in use
in security of sophisticated
concerns technology
Security as a
Professionalism
Customer
and Licensing
Service

7. CANADIAN TOURISM COMMISSION
Industry & Government Small- and medium-size enterprises
(SMEs)
Board of Directors
Chair Person, President &C.E.O 23 other Board Of Directors(Appointed
(Appointed by governor –in council) by the Minister of Industry with the
approval of the Governor-in-Council
Executive Governance & Audit Committee Human Resources
Committee Nominating Committee
Committee
96 positions in Vancouver 2 positions in Ottawa 63 international positions
engaged in marketing, Small corporate international marketing and
communication and office sales positions (39 %), and
research activities, as well operates international offices
as providing corporate and in the U.S., Mexico, the U.K.,
information services France, Germany, China,
Japan, South Korea &
Australia.

8. CTC-Canadian Tourism Commission
Mission Statement Vision Statement
“Our mission is to harness “Our vision is to inspire the world
Canada's collective voice to to explore Canada. We do so by
grow tourism export promoting a compelling and
revenues.” consistent image of our country in
the international tourism
marketplace.”
Canadian Tourism
Objectives: CTC has two major objectives
• Increase demand for Canada’s visitor economy
• Focus on markets where Canada’s tourism brand leads and yields the highest
return on investment

9. Forecasts
Population Forecast
• Population growth in the 25-64 age range in the CTC's core markets is expected to
reach 1.2 billion by 2012.
Targeted markets by CTC
• The Asia/Pacific markets account for the majority of this increase, other major target
markets are U.S.A., France, Germany, U.K., Mexico, China, Japan, South Korea and
Australia; also emerging markets are India and Brazil
Trip Forecast
• Overall, international trips to Canada are expected to increase from 2.1 million to 18.5
million By 2012.
• Trips from the U.S. are expected to decrease, reducing their percentage from 84.4
percent to 80.2 percent.
• Conversely, trips from overseas markets are expected to increase from 15.6 percent to
19.8 percent.

10. Marketing Strategies
“Canada. Keep Exploring”
• Lead marketing and sales initiatives — from multimedia campaigns to social media
strategies — in the twelve countries in which they operate.
• Concentrate on tourism experiences that differentiate Canada in the global tourism
marketplace.
• Help small- and medium-size tourism enterprises make business decisions, market
and promote their businesses, and find their best customers.
• Support local, national and international media by providing story ideas, staging media
events, and offering access to a complete image library of video, photos and graphics
that covers Canada from coast to coast to coast.
• Staging trade shows and special events, like the Winter Olympic, Gay parade,
Caribana
• The following department helps the CTC in executing and implementing the above
marketing strategies: Communications, Media and Public Relations, Canada Domestic
Program, E-Marketing, Corporate Communications & Public Relations

11. Challenges
• An ongoing challenge for Canada's tourism industry is matching new travel
experiences with future market demand and changing demographics.
• Volatile economic conditions and shifting travel patterns are increasing the
pressure on industry stakeholders to develop effective campaigns and business
strategies.
• Globally, established destinations are now competing with new tourism
destinations and the result for Canada has been a loss of market share.
• Canada’s performance in international visitation has decreased since 2002,
mainly due to a decrease in visitors from the United States.
• Destinations that compete with Canada for the same general target audience
in overseas markets include the United States (U.S.), Australia and the United
Kingdom (U.K.).

12. Linkages and Examples
Linkages:
• CTC promotes government-wide priorities by working to sustain a vibrant and profitable
Canadian tourism industry
• Marketing Canada as a desirable tourism destination, and
• Supporting collaboration and information sharing between the private and public
sectors.
Examples:
• CTC is mixing meetings and conventions with incentive travel.
• CTC promotes transportation during Celebrations and games
• CTC also promotes local food and beverage farmers, wineries and breweries all over
Canada.

13. Thank You