Each month we use Google Analytics and Google AdWord to track the success of our paid and organic key terms. We then use this to make suggestions for the next month.

1. October 2016 Paid Search Summary
Executive Summary
For Q3 we held spend consistently below $3,000 to keep our annual spend within target, while conserving funds for the keywords running with average-
high quality score. For October, we saw a decline in impressions, largely due to the Display campaigns reducing exposure month over month, an area
we describe as becoming less efficient below. Again, more contact us and video views occurred overall, while the bounce rate has stayed in the 69%
range since the amplification of the Industrial Sands terms. For Preferred Sands, direct source (63%) continues to lead traffic, followed in volume by
organic search (24%) and paid search (10%). Social is up to 1.15% of traffic. Industrial Sands saw lower spend due to moving terms to exact match, while
the Sand terms took up a large percentage of the budget and have been the focus of latest optimizations.DustPRO paid search drove 48% of traffic and
remains the leading driver of visits, followed by direct and organic has finally jumped up to 21%. According to organic keyword tracking, SEO for the
month saw consistent domain authority for Preferred, but as evidenced by the increase in traffic to DustPRO, an improvement in October.
Next Steps
The recent results on general sand buying terms indicate that some of them are driving high bounce rates, and we have moved to exact matching any
terms >85% bounce rate until the site is updated. We paused Display for Preferred Sands in an effort to reduce the high CPM for impressions.FloPRO
Display is also negligible and we'd like to discuss relevant expansions in the next month starting with Oil & Gas topics. Industrial Sands' bounce rate is
high and evidencing a need for updated landing page content. DustPRO remained relatively flat, and we continue to try to remain on the 1st page for
the general dust terms.
Year to Date
Google Adwords
Month Impr Clicks CTR Cost Avg CPC Bounce Rate Notes
August 164,167 1,338 0.82% $2,671.36 $2.00 51.00% Copy edits/testing
September 317,063 1,463 0.46% $2,949.37 $2.02 54.00% Expanded display
October 354,083 1,506 0.43% $3,361.56 $2.23 58.00% Launched FloPro & Energy
November 346,257 1,579 0.46% $3,458.89 $2.19 61.00% Added new RCS terms
December 301,072 1,524 0.51% $3,332.69 $2.19 60.00% Updated tracking
January 452,160 1,815 0.40% $3,863.28 $2.13 60.00% Paused some image ads
February 334,531 1,329 0.40% $2,967.87 $2.23 64.00% Updated Industrial Sands, Reduced budget
March 375,998 1,455 0.39% $3,072.35 $2.11 66.00% Revised Copy/LandingPage: Industrial
April 343,060 1,359 0.40% $2,767.61 $2.04 70.00% New ad groups to cluster items
May 383,114 1,395 0.36% $2,867.52 $2.06 70.00%Paused polymeric, expand headlines, add OSHA
June 377,912 1,112 0.29% $2,525.55 $2.27 62.00% Pause terms, Industrial Sands updates
July 306,136 1,236 0.40% $3,025.60 $2.45 63.00% Industrial Sands new campaign targeting
August 236,297 1,142 0.48% $2,793.84 $2.45 68.96% Paused mobile ads until redesign
September 201,618 1,163 0.58% $2,777.02 $2.39 70.14% Updated bids and reduced brand terms
October 194,113 1,132 0.58% $2,647.59 $2.34 69.29% Exact matching Industrial Sands terms
Running 12-months 3,852,268 16,241 0.42% $36,099.81 $2.22 68.70%
Year-over-Year -45% -25% 0.1500% -21% 5% 19%
Month Cost Avg CPC Clicks Impr
Apr-15 $1,819.64 $0.99 Apr-15 1,837 585,336
May $2,520.62 $1.98 May 1,271 239,530
June $2,532.66 $1.73 June 1,466 212,590
July $2,403.21 $2.00 July 1,199 178,827
August $2,671.36 $2.00 August 1,338 164,167
September $2,949.37 $2.02 September 1,463 317,063
October $3,361.56 $2.23 October 1506 354,083
November $3,458.89 $2.19 November 1,506 354,083
December $3,458.89 $2.19 December 1,579 346,257
January $3,332.69 $2.19 January 1,524 301,072
February $2,967.87 $2.23 February 1,329 334,531
March $3,072.35 $2.11 March 1,455 375,998
Apr-16 $2,767.61 $2.04 Apr-16 1,359 343,060
May $2,867.52 $2.06 May 1,395 383,114
June $ 2,525.55 $2.27 June 1,112 377,912
July $ 3,025.60 $2.45 July 1,236 306,136
August $ 2,793.84 $2.45 August 1,142 236,297
September 2,777.02 $2.39 September 1,163 201,618
1

2. October 2,647.59 $2.34 October 1,132 194,113
October 2016 Paid Search Summary
By Site
Website Imps Clicks CTR Cost Avg CPC Bounce Rate Contact Us Media Views
DustPro 148,671 399 0.27% $1,076.85 $2.70 76.11% 35 23
Industrial Sands (PS) 10,091 88 0.87% $246.53 $2.80 93.02% na na
Preferred Sands 35,351 645 1.82% $1,324.00 $2.05 63.56% 143 na
Total 194,113 1,132 0.58% $2,647.38 $2.34
% of Spend Pie Chart by Site
DustPro $1,076.85 Paid Search $ 2,339.65
Industrial Sands $246.53 Display $ 307.94
Preferred Sands $1,324.00
DustPro 399
Industrial Sands 88 Paid Search 63,130
Preferred Sands 645 Display 130,983
Ad Groups (Imps) Imps Clicks CTR Ad Groups (Imps) Imps Clicks CTR
Oil Prices* 130,983 174 0.13% Sand Buying 12,126 209 1.72%
Sand Buying 12,126 209 1.72% Oil Prices* 130,983 174 0.13%
Preferred Display 10,078 118 1.17% Preferred Display 10,078 118 1.17%
Building 5,919 72 1.22% Building 5,919 72 1.22%
Sands 5,623 45 0.80% Frac Sand 4,487 48 1.07%
Frac Sand 4,487 48 1.07% Sands 5,623 45 0.80%
Silica 4,341 31 0.71% Silica 4,341 31 0.71%
* Display Campaign
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3. October 2016 Paid Search Summary PREFERREDSANDS.COM
Preferred Sands AdWords
Preferred Sands impressions and clicks have seen a slight decline since the introduction of the general sand buying and Industrial Sands overhaul in
August, and an anomaly in month over month Display advertisement impression volume despite an increase in spend. This anomaly continued into
November so we have paused Display for Preferred Sands. Meanwhile, month over month, CTR increased from .75% to 1.82% on lower Display
campaign impressions. The recent results on general sand buying terms indicate that some of them are driving high bounce rates, and we have
moved to exact matching any terms >85% bounce rate until the site is updated. The geo-modified Campaign for Industrial Sands is seeing very little
activity in favor of the National campaign. As such, we also increased exposure and budget for brand terms to improve quality score. Top display
sites include oilprice.com and texas-drilling.com. FloPRO Display is also negligible and we've added relevant topic expansions.
Preferred Sands
Top Keywords Impressions Clicks CTR Avg. CPC Cost Bounce Rate
preferred sands 1836 117 6.37% $ 3.44 $ 141.36 33.09%
+sand +buying 3416 108 3.16% $ 2.09 $ 225.87 83.81%
sand purchasing 8710 101 1.16% $ 2.01 $ 203.45 78.00%
fracking sands 2632 77 2.93% $ 3.02 $ 232.27 60.00%
preferred energy 993 30 3.02% $ 2.50 $ 74.92 90.32%
oil drilling texas 2445 29 1.19% $ 2.11 $ 61.32 73.08%
preferred sands radnor 244 28 11.48% $ 1.04 $ 29.00 11.11%
"fill dirt" 2730 26 0.95% $ 3.25 $ 84.52 92.00%
frac sand company 1329 21 1.58% $ 2.06 $ 43.36 52.38%
us silica sand 559 19 3.40% $ 2.85 $ 54.16 31.25%
preferred proppant 181 11 6.08% $ 2.04 $ 22.48 42.86%
oil drilling fracking 416 10 2.40% $ 1.73 $ 17.27 66.67%
"Paving Sand" 479 10 2.09% $ 2.60 $ 25.96 100.00%
oil and gas drilling companies 604 8 1.32% $ 3.20 $ 25.59 62.50%
"Masonry sand" 238 8 3.36% $ 3.26 $ 26.06 75.00%
silica sand companies 823 6 0.73% $ 1.62 $ 9.73 66.67%
silica sand texas 243 6 2.47% $ 1.86 $ 11.17 50.00%
preferred sands llc 81 6 7.41% $ 3.38 $ 20.31 72.73%
fracking sand 188 6 3.19% $ 3.10 $ 18.59 50.00%
"Fill sand" 234 6 2.56% $ 2.16 $ 12.96 100.00%
oil well fracking 793 5 0.63% $ 2.32 $ 11.62 80.00%
"Casting sands" 270 5 1.85% $ 1.40 $ 7.02 100.00%
"Foundry sands" 234 5 2.14% $ 1.93 $ 9.63 100.00%
"Concrete sand" 157 5 3.18% $ 2.58 $ 12.88 100.00%
Top Ad Copy Impressions Clicks CTR Cost CPC Ad Group
Preferred Energy
Innovative & Sustainable Technology
High Quality Silica & Resin Coated
www.preferredsands.com
4 1 25.00% $ 3.70 $ 3.70 Preferred Energy
Preferred Sands
Lower Your Proppant Costs.
Increase your Average BOE per well.
www.preferredsands.com
11 1 9.09% $ 0.80 $ 0.08 Brand Terms
Preferred Sands
Innovative & Sustainable Technology
High Quality Silica & Resin Coated
www.preferredsands.com
378 34 8.99% $ 1.06 $ 36.11 Brand Geo
Preferred Sands
Lower Your Proppant Costs.
Increase your Average BOE per well
www.preferredsands.com
2,251 129 5.73% $ 1.44 $ 185.86 Brand Terms
Preferred Sands
High Quality Sands
www.preferredsands.com
Lower Your Proppant Costs. Increase your Average BOE
per well. Find out
4,908 188 3.83% $ 2.09 $ 392.01 Sand Buying
Top Display Websites (Content) Impressions Clicks CTR CPC Cost
oil-price.net 3,797 7 0.18% $ 1.73 $ 12.14 Preferred Display
texas-drilling.com 1,078 3 0.28% $ 1.56 $ 4.67 Preferred Display
drillingedge.com 32 1 3.13% $ 1.62 $ 1.62 Preferred Display
bakkenshale.com 25 0 0.00% $ - $ - Preferred Display
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4. October 2016 Paid Search Summary DUSTPRO.COM
DustPro AdWords
DustPRO brand terms have gone almost silent in terms of the traffic and impressions in paid search. However, the site is getting
picked up in organic as the #1-3 listings. The average CTR for Search increased from 1.42% to 1.68% with higher clicks month over
month. We continue to see some challenges with the general dust terms based on bounce rate, so continuous efforts are being
made to update the bids and the targeting. The spending for DustPRO this month was flat to September with a similar drop in
Display impressions. Oilprice.com and oil-price.net are the top display websites.
DustPro
Top Keywords Impressions Clicks CTR CPC Cost Bounce Rate
silica sands 5502 33 0.60% $ 5.84 $ 106.55 80.00%
dust inhibitor 686 32 4.66% $ 3.23 $ 103.23 81.25%
silica sand dust 1772 29 1.64% $ 7.08 $ 98.96 77.78%
frac sand 1354 17 1.26% $ 4.47 $ 76.05 85.71%
dust control equipment 364 17 4.67% $ 3.29 $ 55.93 64.71%
fracturing companies 972 11 1.13% $ 3.48 $ 38.28 81.82%
sand proppant 273 8 2.93% $ 4.22 $ 33.76 75.00%
"dust control system" 155 8 5.16% $ 2.36 $ 18.88 66.67%
"Dustless sand" 274 7 2.55% $ 3.32 $ 23.23 85.71%
dust suppresion 110 6 5.45% $ 3.09 $ 18.53 16.67%
frac sand company 343 5 1.46% $ 3.98 $ 19.92 0.00%
industrial silica sand 845 5 0.59% $ 5.60 $ 27.99 75.00%
respirable crystalline silica 174 4 2.30% $ 1.14 $ 4.56 100.00%
sand fracking 277 3 1.08% $ 3.30 $ 9.91 66.67%
frac sand mining 129 3 2.33% $ 4.77 $ 14.31 100.00%
hauling frac sand 586 3 0.51% $ 3.65 $ 10.94 100.00%
mine dust control 59 3 5.08% $ 3.21 $ 9.64 66.67%
silica sand manufacturers 106 2 1.89% $ 2.22 $ 4.45 0.00%
silica health hazards 21 2 9.52% $ 0.64 $ 1.27 50.00%
silica dust control systems 16 2 12.50% $ 3.92 $ 7.84 100.00%
silica permissible exposure limit 126 2 1.59% $ 3.64 $ 7.28 100.00%
+dust +control +companies 29 2 6.90% $ 3.70 $ 7.40 100.00%
+dust +abatement 74 2 2.70% $ 3.57 $ 7.14 50.00%
what is proppant 271 2 0.74% $ 2.72 $ 5.45 100.00%
silica sand properties 1058 2 0.19% $ 7.44 $ 7.44 50.00%
"frac dust control" 4 1 25.00% $ 3.91 $ 3.91 100.00%
dust control technology 44 1 2.27% $ 2.49 $ 2.49 0.00%
Top Ad Copy Impressions Clicks CTR CPC Cost Ad Group
Dust Control System
Silica Dust Technology Solution
Reduces Silica Dust By Up to 99%!
www.dustpro.com
487 24 4.93% $ 3.29 $ 79.01 Dust Control
DustPRO Solutions
Silica Dust Technology Solution
Reduces Silica Dust By Up to 99%!
www.dustpro.com
97 4 4.12% $ 4.09 $ 16.35 Dust Control
Dust Control System
Silica Dust Technology Solution
Reduces Silica Dust By Up to 99%!
www.dustpro.com
1,172 46 3.92% $ 3.00 $ 138.08 Dust Control
DustPRO Solutions
Silica Dust Technology Solution
Reduces Silica Dust By Up to 99%!
www.dustpro.com
137 5 3.65% $ 3.68 $ 18.42 Dust Control
DustPRO Solutions
Silica Dust Technology Solution
Reduces Silica Dust By Up to 99%!
www.dustpro.com
57 2 3.51% $ 3.82 $ 7.64 Dust Control
Top Display Websites (Content) Impressions Clicks CTR CPC Cost
oil-price.com 41,076 61 0.15% $ 1.84 $ 112.13
oilprice.net 50,348 43 0.09% $ 1.88 $ 80.96
newenglandoil.com 9,651 31 0.32% $ 1.67 $ 51.76
texas-drilling.com 4,655 8 0.17% $ 1.79 $ 14.33
peakoil.com::All Pages,Middle left 7,614 8 0.11% $ 1.40 $ 11.21
4

5. SEO Summary Results for Preferred Sands
In October the domain authority for Preferred Sands fell slightly to 31. Organic search remained flat to September.
Many branded and RCS terms rank nationally and we gain traction in the geo-modified keywords. Many of the
Preferred terms rank first on searches and also cover results 4-5 for DustPRO branded search queries. We expect to
see some improvements as we look to the mobile/responsive site updates. Google continues to ding us for
duplicate content and title/description tags based on the site structure, and much lower cross linking than
competitors like Fairmount, Momentive, USSilica.
Dashboard
5

6. 6

7. SEO Summary Results for DustPRO
In October, the domain authority for DustPRO regained 2 points to 20. Organic search also improved to 45%, likely as a
general uptick in traffic. However, referring visits increased 298%, increasing the overall visits by 25% compared to June.
DustPRO branded keywords are the largest drivers with an improvement in frac sand dust. Social remains an area of
improvement. Top inbound landing pages are home, FAQ and proppant.
Dashboard
7

8. September 2016 Paid Search Summary
Executive Summary
Year to Date
Google Adwords
Month Impr Clicks CTR Cost Avg CPC Bounce Rate Notes
September 317,063 1,463 0.46% $2,949.37 $2.02 54.00% Expanded display
October 354,083 1,506 0.43% $3,361.56 $2.23 58.00% Launched FloPro & Energy
November 346,257 1,579 0.46% $3,458.89 $2.19 61.00% Added new RCS terms
December 301,072 1,524 0.51% $3,332.69 $2.19 60.00% Updated tracking
January 452,160 1,815 0.40% $3,863.28 $2.13 60.00% Paused some image ads
February 334,531 1,329 0.40% $2,967.87 $2.23 64.00% Updated Industrial Sands, Reduced budget
March 375,998 1,455 0.39% $3,072.35 $2.11 66.00% Revised Copy/Landing Page: Industrial
April 343,060 1,359 0.40% $2,767.61 $2.04 70.00% New ad groups to cluster items
May 383,114 1,395 0.36% $2,867.52 $2.06 70.00%Paused polymeric, expand headlines, add OSHA
June 377,912 1,112 0.29% $2,525.55 $2.27 62.00% Pause terms, Industrial Sands updates
July 306,136 1,236 0.40% $3,025.60 $2.45 63.00% Industrial Sands new campaign targeting
August 236,297 1,142 0.48% $2,793.84 $2.45 68.96% Paused mobile ads until site redesign
September 201,618 1,163 0.58% $2,777.02 $2.39 70.14% Updated bids and reduced brand terms
Running 12-months 4,012,238 16,615 0.41% $36,813.78 $2.22
Year-over-Year -36% -21% 0.12% -6% 19% 30%
Month Cost Avg CPC Clicks Impr
March $1,994.64 $0.95 March 2,091 600,442
April $1,819.64 $0.99 April 1,837 585,336
May $2,520.62 $1.98 May 1,271 239,530
June $2,532.66 $1.73 June 1,466 212,590
July $2,403.21 $2.00 July 1,199 178,827
August $2,671.36 $2.00 August 1,338 164,167
September $2,949.37 $2.02 September 1,463 317,063
October $3,361.56 $2.23 October 1506 354,083
November $3,458.89 $2.19 November 1,506 354,083
December $3,458.89 $2.19 December 1,579 346,257
January $3,332.69 $2.19 January 1,524 301,072
February $2,967.87 $2.23 February 1,329 334,531
March $3,072.35 $2.11 March 1,455 375,998
April $2,767.61 $2.04 April 1,359 343,060
May $2,867.52 $2.06 May 1,395 383,114
June $ 2,525.55 $2.27 June 1,112 377,912
July $ 3,025.60 $2.45 July 1,236 306,136
August $ 2,793.84 $2.45 August 1,142 236,297
September 2,777.02 $2.39 September 1,163 201,618
September 2016 Paid Search Summary
By Site
Website Imps Clicks CTR Cost Avg CPC Bounce Rate Contact Us Media Views
DustPro 100,559 384 0.38% $1,076.82 $2.80 74.60% 8 19
Industrial Sands (PS) 16,735 145 0.87% $430.17 $2.97 88.00% na na
Preferred Sands 84,324 634 0.75% $1,270.03 $2.00 63.70% 129 na
Total 201,618 1,163 0.29% $2,777.02 $2.39

9. % of Spend Pie Chart by Site
DustPro $100,559.00 Paid Search $ 2,485.92
Industrial Sands $16,735.00 Display $ 291.10
Preferred Sands $84,618.00
DustPro 384
Industrial Sands 145 Paid Search 96,334
Preferred Sands 634 Display 105,284
Ad Groups (Imps) Imps Clicks CTR Ad Groups (Imps) Imps Clicks CTR
Oil Prices* 76,229 142 0.19% Oil Prices* 76,229 142 0.19%
FloPRO Display 29,055 35 0.12% Preferred Display 24,233 133 0.55%
Preferred Display 24,233 133 0.55% Frac Sand 5,115 49 0.96%
Silica 8,520 43 0.50% Silica 8,520 43 0.50%
Sands 6,838 36 0.53% Sands 6,838 36 0.53%
Frac Sand 5,115 49 0.96% FloPRO Display 29,055 35 0.12%
Oil and Gas 2,322 23 0.99% Oil and Gas 2,322 23 0.99%
* Display Campaign