For Union Marketing Services at UW-Milwaukee. To be training presentation.

1. Order Process
{ The how to of what to do

2.  Banner
 Flyer
 Goldframe
 Digital Screen
 Ads
 Social Media
 What If? Scenarios and Dilemmas
Marketing Products

3. Banner Process
{ Explanation of banner process with possible
scenarios

4.  Banners are available in these sizes:
 8x8 Banners
 8x6 Banners
 8x3 Banners
 Banners are available in these materials
 Paper
 Vinyl
Banner General Info

5. Banner: • $280 for External Depts
• $140 for Campus Depts
8x8 • $70 for Student Orgs
Banner: • $240 for External Depts
• $120 for Campus Depts
8x6 • $60 for Student Orgs
Banner: • $200 for External Depts
• $100 for Campus Depts
8x3 • $50 for Student Orgs
Banner Pricing
*All Banners include 4 Hours of design time

6. Banner Designed
Confirm
Does customer Front office gives to Confirm Banner
Designer drops off Copy, Proof, and
Want Banner saved sales (cc Sales on dates are available
proof to front office Design Dates w/
or tossed? email if not present) to be hung w/ traffic
Traffic
Discuss Banner
Sales Proof w/ Designer assigned Place Order with Copy and Proof
Banner Take Down
Client to project Front Office Dates and Design
with Client
Sales enters copy
Sales notifies traffic Traffic delivers to Meeting set with
Banner Re Hang and image into
of finalized proof design Sales
basecamp
Banner Hung by Sales gives to Front Office enters
Copy finalizes copy Does the banner
production on design to complete timeline into
and sends to traffic Need Design?
Friday’s order basecamp
Client comes
Designers gives in, confirms with
Banner Printed by Traffic gives initial Front Office gives
completed order to front desk available
designers copy to copy editors order to traffic
Front Office dates to banner to
hang

7. Note:
Green and Purple
Frames relate to
Client Wants
Sales Proof w/
Changes on
Designer Edits previous slide frames
Client Proof
Proof
Client Designer
Sales Proof w/
Approves Notifies Front
Client
Proof Office
Sales notifies
traffic of Client
finalized proof Sales Proof w/
Approves
Client
Proof
Sales Proofing Sales notifies
with Client traffic of
finalized proof

8.  Design time is slated for 2 weeks
 Proof has a 7-10 day turn around time
 Copy has a 72 hour turn around time
 Print has a 48 hour turn around time
 Banners can only be hung in 2 week intervals
 Anything longer and a week must separate two week
hang times
 Banners are Hung on Friday Only
 Copy and Proof Due dates can not be on Friday or
Monday (This can the timeline)
Banner Design Timeline Notes

9. Traffic gives
Ask to recycle
finalized order to
banner or throw Re-hang banner Hang Banner
designers to have
away
printed
Sales places print Traffic delivers
Front Office gives Copy finalizes copy
only material on order to copy to
order to traffic and gives to traffic
basecamp proof
Sales places the Sales sets copy and Sales obtains print
Front office assigns
order with Front print dates and only material from
client to Sales
Offices checks with traffic client
Client comes
in/calls/emails Front Office Checks Confirms Print
about print only available dates Only
inquiry
Banner Print – 5 Day Turn Around Time

10. Determines
design is
required
Sales obtains
print only
copy from
Determines a client Sales sets copy
change in dates
based on when
and print dates
copy was and confirms
received with traffic
Banner Scenario

11. Monday • Copy read by End of Day Wednesday
• Print by Friday of the same week.
• Copy read by End of Day Thursday
Tuesday • Print by Monday of the following week
• Hung Friday of that following week
• Copy read by End of Day Friday
Wednesday • Print by Tuesday of Following Week
• Hung Friday of that following week
• Copy read by End of Day Tuesday of Following Week
Thursday • Print by Wednesday of Following Week
• Hung Friday of that following week
• Copy read by End of Day Wednesday of Following Week
Friday • Print by Friday of Following Week
• Hung Friday of that following week
Timeline of a Print Banner
based on received day

12.  Copy has a 72 hour turn around time
 Print has a 48 hour turn around time
 Banners can only be hung in 2 week intervals
 Anything longer and a week must separate two
week hang times
 Banners are Hung on Friday Only
 Copy Due dates can not be on Friday or
Monday (This can push back the 5 day
timeline)
Banner Print Timeline Notes

13. Flyer process
{ Designed, Print-Only, Print Services, Mailer

14.  Color Flyers
 Full Bleed
 Non-Full Bleed
 Black and White Flyers
 White Paper
 Color Paper
 Glossy
 Card Stack
 Traditional Paper Weight
Types of Flyers offered

15.  Full Page (1-UP) 8 ½ * 11
 Half Page (2-UP) 8 ½ * 5 ½
 Third Page (3-UP) 8 ½ * 3 ½
 Quarter Page (4-UP) 4 ¼ * 5 ½
 Any other types as specified size by the client
Flyer Sizing

16. 8.5 x 11 Student Orgs Campus Dept. External Dept
B/W One Sided $ 0.05 $ 0.10 $ 0.20
B/W Double Sided $ 0.10 $ 0.20 $ 0.40
One Sided $ 0.25 $ 0.50 $ 1.00
Double Sided $ 0.50 $ 1.00 $ 2.00
Additional Color Paper 8.5x11 $ 0.02 $ 0.04 $ 0.08
Additional Cover Paper 8.5x11 $ 0.02 $ 0.04 $ 0.08
11 x 17
B/W One Sided $ 0.15 $ 0.30 $ 0.60
B/W Double Sided $ 0.25 $ 0.50 $ 1.00
One Sided $ 0.45 $ 0.90 $ 1.80
Double Sided $ 0.75 $ 1.50 $ 3.00
Additional Color Paper 11x17 $ 0.03 $ 0.06 $ 0.12
Additional Cover Paper 11x17 $ 0.03 $ 0.06 $ 0.12
Miscellaneous
Foam Core 24x36 $ 2.50 $ 5.00 $ 10.00
Foam Core 40x60 $ 5.00 $ 10.00 $ 20.00
Lamination $ 1.00 $ 2.00 $ 4.00
Poster Board $ 3.20 $ 6.40 $ 12.80
Cut/Fold *Per 500 sheets $ 2.00 $ 4.00 $ 8.00
Binding $ 1.25 $ 2.50 $ 5.00
Flyer Pricing

17. Client comes in to
ask to have flyer
printed
Copy Center Copy Center
receives the images Notifies Customer
to be printed of completed Job
Sales assigned to Copy Center Prints
print only job Flyers ( 48 hr Max)
Flyer Process – Print Only

18.  Copy – 3 Day (72 Hour) Turn-around time
Max.
 Print – 1 Day (24 Hour) Turn-around time Max.
 Proof and Copy dates are not to be placed on a
Monday or Friday generally speaking. Doing
so could potentially push back the above turn-
around times
General flyer Timeline - Print

19. Flyer Process – Design
Copy Center notifies
Client comes in for Flyer Designer assigned to client of order completed
Traffic delivers to design
Design project and cc’s Sales in the email
notification.
Front Office Assigns a Copy finalizes copy and Designer drops off proof Flyer Printed by Copy
Sales Rep sends to traffic to front office Center
Front office gives to sales
Sales confirms timeline w/ Traffic gives initial copy Front office gives final
(cc Sales on email if not
traffic to copy editors order to copy center
present)
Sales Obtains Front office gives order to Designer gives completed
Sales proof w/ client
copy/images traffic order to Front Office
Sales Places an order with Sales Enters copy and Sales notifies traffic of Sales gives to design to
front office image on basecamp finalized proof complete order

20. Note:
Green and
Purple Frames
Client Wants
Sales Proof w/
Changes on
Designer Edits relate to
Client Proof previous slide
Proof
frames
Client Designer
Sales Proof w/
Approves Notifies Front
Client
Proof Office
Sales notifies
traffic of Client
finalized proof Sales Proof w/
Approves
Client
Proof
Sales Proofing Sales notifies
with Client traffic of
finalized proof

21.  Design time – 2 Week Turn Around Time
 Proof time – 7-10 Day Turn Around Time
 Note: There is no “Max” on these as we would
like to give as much time as possible to create
outstanding and exceptional work.
 Copy – 3 Day (72 Hour) Turn-around time
Print – 1 Day (24 Hour) Turn-around time
 Copy and Proof Due dates can not be on Friday
or Monday (This can push the timeline)
General Flyer Timelines - Design

22. Designer gives Front Desk gives to
Customer comes in to Front Office gives Traffic gives initial
completed order to Charlie ( Done
order Flyers order to traffic copy to copy editors
Front Office. Electronically)
We as Sales call to
Front Office asks if it is Front Office enters Copy finalizes copy Sales gives to designer make sure the order is
Design or Print Only timeline into basecamp and sends to traffic to complete order received at Print
services. (Note 2)
Print services sends
Sales enters copy and Traffic delivers to Sales notifies traffic of
Sales Person assigned final to the Marketing
images on Basecamp design finalized proof
Office
Sales Determines that Front Office gets
client wants full bleed Sales places order with Designer assigned leftovers on mailers
Sales proof w/ Client
and needs to be sent to Front Office project and/or front office
Print Services disburses.
Front office gives to
Sales confirms Sales obtains copy and Designer drops off
sales (cc Sales on email
timeline w/ Traffic images proof to front office
if not present)
Flyer Process – Print/Mailer
Svcs

23.  Copy – 3 Day (72 Hour) Turn-around time
 Design time – 2 Week Turn Around Time
 Proof time – 7-10 Day Turn Around Time
 Note: There is no “Max” on these as we would like
to give as much time as possible to create
outstanding and exceptional work.
 Print Services – 2 Week Turn-Around Time
 Mailing Services – 2 Week Turn Around Time
 Proof and Copy dates are not to be placed on a
Monday or Friday generally speaking. Doing so
could potentially push back the above turn-around
times
General Flyer Time Line –
Print/Mailer Svcs

24. Based on Copy Turned in to Front Office by Sept 1st.
Note: Proof Date is 9 Days because Day 10 would
have been due on a Friday.
Print Mailer
Copy Design Proof
Services Services
9 Days
2 Weeks (14
3 Days (Note: See 14 Days 14 Days
Days)
below)
Copy Proofed Print Mailer
Designed
Finalized Sept 27th Services Oct Services Oct
by Sept 18th (NOTE)
Sept 4th 11th 25th
General Flyer Time Line –
Print/Mailer Svcs Example

25. Gold frame Process
{ Explanation of gold frame process with possible
scenarios

26.  Gold Frames are available in these sizes:
 26”x 40”
 Gold frame pricing
•External Dept: $80.00
1st Copy •Campus Dept: $40.00
•Student Org: $20.00
•External Dept: $40.00
Additional
•Campus Dept: $20.00
Copy •Student Org: $10.00
Gold frame General Info

27. Gold Frame Designed
Confirm gold frame
Discuss gold frame Copy
Does customer Want Designer drops off proof Designer assigned to spaces and dates dates
and Proof Dates and
Banner saved or tossed? to front office project are available to be hung
Design with Client
w/ traffic
Front office gives to sales Confirm
Gold frame Take Down (cc Sales on email if not Traffic delivers to design Copy, Proof, and Design Meeting set with Sales
present) Dates w/ Traffic
Gold frame Hung by Copy finalizes copy and Place Order with Front Does the gold frame
Sales Proof w/ Client
production sends to traffic Office Need Design?
Client comes
in, confirms with front
Gold frame Printed by Sales notifies traffic of Traffic gives initial copy Sales enters copy and
desk available dates and
designers finalized proof to copy editors image into basecamp
spaces for gold frame to
hang
Designers gives
Sales gives to design to Front Office gives order Front Office enters
completed order to Front
complete order to traffic timeline into basecamp
Office

28. Note:
Green and Purple
Frames relate to
Client Wants
Sales Proof w/
Changes on
Designer Edits previous slide frames
Client Proof
Proof
Client Designer
Sales Proof w/
Approves Notifies Front
Client
Proof Office
Sales notifies
traffic of Client
finalized proof Sales Proof w/
Approves
Client
Proof
Sales Proofing Sales notifies
with Client traffic of
finalized proof

29.  Design time is slated for 2 weeks
 Proof has a 7-10 day turn around time
 Copy has a 72 hour turn around time
 Print has a 48 hour turn around time
 Gold frames can be hung as long as the client wishes.
 Only 3 max may be up at the same time for an event.
 Client will be charged a re-hang fee after the first 3
weeks.
 Copy and Proof Due dates can not be on Friday or
Monday (This can alter the timeline)
Banner Design Timeline Notes

30. Ask client if they Traffic gives
want to keep the finalized order to Copy finalizes copy
Hang Gold frame
gold frame or designers to have and gives to traffic
throw it away printed
Sales places the Sales places print Traffic delivers
Front Office gives
order with Front only material on order to copy to
order to traffic
Offices basecamp proof
Sales sets copy and Sales obtains print
Front office assigns Confirms Print
print dates and only material from
client to Sales Only
checks with traffic client
Client comes
in/calls/emails Front Office Checks
about print only available dates
inquiry
Gold frame Print – 4 Day Turn Around Time

31. Determines
design is
required
Sales obtains
print only
copy from
Determines a client Sales sets copy
change in dates
based on when
and print dates
copy was and confirms
received with traffic
Gold Frame Scenario

32. Monday • Copy read by End of Day Wednesday
• Print by Thursday of the same week.
• Copy read by End of Day Thursday
Tuesday • Print by Friday of the same week
• (Dates could change based on due dates landing on Mon or Fri)
• Copy read by End of Day Friday
Wednesday • Print by Tuesday of Following Week
• (Dates could change based on due dates landing on Mon or Fri)
Thursday • Copy read by End of Day Tuesday of Following Week
• Print by Wednesday of Following Week
• Copy read by End of Day Wednesday of Following Week
Friday • Print by Friday of Following Week
• (Dates could change based on due dates landing on Mon or Fri)
Timeline of a Print Gold
frame based on received day

33.  Copy has a 72 hour turn around time
 Print has a 24 hour turn around time
 Gold frames can be hung as long as the client
wishes.
 Only 3 max may be up at the same time for an
event.
 Client will be charged a re-hang fee after the
first 3 weeks.
 Copy Due dates can not be on Friday or
Monday (This can push back the 4 day
timeline)
Gold frame Print Timeline Notes

34. Digital Screen
Process
{ From Design to Board

35.  Bolton
 Library
 Lubar (For Business related advertising only)
 Also across 3 lcd/led panels
Locations for Digital Screens

36.  All Design Time Based
 External Dept - $50 per hour
 Campus Dept - $25 per hour
 Student Org - $12.50 per hour
 For Digital Screen already designed, direct
client to respective Digital Screen Building.
Digital Screen Pricing

37. Copy Finalizes Copy Traffic Delivers to
Client comes in
and sends to traffic design
Andy assigns a
Traffic gives initial Front office sends
Client assigned Sales designer to the
copy to copy editors order to respective
project
Designer gives
Sales confirms Front Office gives Designer drops off
completed order to
timeline w/ Traffic order to traffic proof to front office
Front Office
Front Office Enters Front office gives to
Sales Obtains Sales gives to Design
timeline into sales (cc Sales on
Copy/Images to complete order
basecamp email if not present )
Sales Enters Copy
Sales Places order Sales notifies traffic
and Image on Sales Proof w/ Client
with Front Office of finalized proof
Basecamp
General Digital Screen
Process

38. Note:
Green and Purple
Frames relate to
Client Wants
Sales Proof w/
Changes on
Designer Edits previous slide frames
Client Proof
Proof
Client Designer
Sales Proof w/
Approves Notifies Front
Client
Proof Office
Sales notifies
traffic of Client
finalized proof Sales Proof w/
Approves
Client
Proof
Sales Proofing Sales notifies
with Client traffic of
finalized proof

39.  Copy has a 72 hour turn around time
 Design time is slated for 2 weeks
 Proof has a 7-10 day turn around time
 Digital Screen to be in 2 weeks before start date
 Copy and Proof Due dates can not be on Friday or
Monday (This can push the timeline)
Digital Screen Timeline Notes

40. Digital Sign
Copy Design Proofing
Time
(72 Hours) (2 Weeks) (7-10 Days)
(2 Weeks)
Oct 25th (7 Days) November 13th<-
Oct 4th Oct 18th Oct 30th (12 Days) <- Non First Possible day for
Monday Due Dates Digital Screen to run
Process Timeline Example

41.  Copy has a 72 hour turn around time
 Print has a 24 hour turn around time
 Gold frames can be hung as long as the client
wishes.
 Only 3 max may be up at the same time for an
event.
 Client will be charged a re-hang fee after the
first 3 weeks.
 Copy Due dates can not be on Friday or
Monday (This can push back the 4 day
timeline)
Gold frame Print Timeline Notes

42.  Sizes: Sizes available in Vertical and Horizontal
 Full Page 3/8 Page
 ¾ Page 1/6 Page
 ½ Page 1/8 Page
 1/3 Page 1/12 Page
 ¼ Page 3”x2 7/8” Post-it Notes
 Online:
 Masthead Leaderboard Medium Rectangle
 Exclusive Wide Skyscraper
 Rotational Bottom Leaderboard
 Pencil Bar (1000X35 pixels) Half Banner
 Type
 Color
 Black and White
Ad Types offered – Shepard Express

44. 
Print Ad Sizes Online Ad Types

Full Page - Leaderboard (468 x 60 px)

½ Page - Rectangle (300 x 250 px)

1/3 Page - Button (125 x 125 px)

¼ Page Horizontal - Micro (Custom px)

¼ Page Vertical

1/8 Page Horizontal

1/8 Page Vertical

1/16 Page Horizontal

1/16 Page Vertical
Ad Types Offered - Post

45. Ad Size Color B&W
Full Page 840.16 662.16
½ Page 453.90 320.40
1/3 Page 347.10 213.60 Ad Type Price (CPM)
¼ Page 242.79 153.79 Cost Per
Horizontal Thousand
Impressions
¼ Page Vertical 259.88 170.88
Leaderboard $10.00 CPM
1/8 Page 143.65 76.90
Horizontal
Rectangle $7.00 CPM
1/8 Page 152.19 85.44
Vertical
Button $3.00 CPM
1/16 Page 87.22 42.72
Horizontal
1/16 Page 95.76 51.26 Micro $2.00 CPM
Vertical

46.  Sizing:
 Full Page
 ½ Page
 1/3 Page
 ¼ Page
 1/6 Page
 1/8 Page
 1/12 Page
 Color Only
Ad Types Offered – The Onion

47. Size Price
Full Page $830
½ Page $600
1/3 Page $450
¼ Page $350
1/6 Page $270
1/8 Page $200
1/12 Page $150

48.  If a Client Asks for us to just send an ad and they already have the ad
designed, provide the client with the below info based on the Ad
company they wish to advertise with.
Ad Company Contact Name/Number Contact Email
UWM Post Stephanie Fisher Fisher.stephanie@gmail.co
262-719-5364 m
Shepard Express Dallas Ziebel dallas@shepex.com
414-292-3806
The Onion Josh Hoppert jhoppert@theonion.com
Print Only

49. Copy Finalizes Copy Traffic Delivers to
Client comes in
and sends to traffic design
Andy assigns a
Traffic gives initial Front office sends
Client assigned Sales designer to the
copy to copy editors order to Ad Rep
project
Designer gives
Sales confirms Front Office gives Designer drops off
completed order to
timeline w/ Traffic order to traffic proof to front office
Front Office
Front Office Enters Front office gives to
Sales Obtains Sales gives to Design
timeline into sales (cc Sales on
Copy/Images to complete order
basecamp email if not present )
Sales Enters Copy
Sales Places order Sales notifies traffic
and Image on Sales Proof w/ Client
with Front Office of finalized proof
Basecamp
General Ad Process

50. Note:
Green and Purple
Frames relate to
Client Wants
Sales Proof w/
Changes on
Designer Edits previous slide frames
Client Proof
Proof
Client Designer
Sales Proof w/
Approves Notifies Front
Client
Proof Office
Sales notifies
traffic of Client
finalized proof Sales Proof w/
Approves
Client
Proof
Sales Proofing Sales notifies
with Client traffic of
finalized proof

51.  Copy has a 72 hour turn around time
 Design time is slated for 2 weeks
 Proof has a 7-10 day turn around time
 Ad must be due the Thursday before the Publication
Date (Our side)
 Most ad companies require ad in by Friday before
publication
 Copy and Proof Due dates can not be on Friday or
Monday (This can push the timeline back)
Ad Timeline Notes

52. The Onion •Tuesday Publication
Shepard
•Thursday Publication
Express
UWM Post •Monday Publication
Publication Dates

53. Based on Copy Turned in to Front Office by Sept 1st.
Note: Proof Date is 9 Days because Day 10 would
have been due on a Friday.
Note 2: Based on a Monday Publication
Copy Proofed Final Due Ad Runs
Designed
Finalized Sept 27th Date Sept Mon Oct 1st
by Sept 18th (NOTE*)
Sept 4th 28th (NOTE 2)
Varies Based
2 Weeks (14 9 Days (Note:
3 Days 1 Day on Publication
Days) See below)
Date
Send to Post
(Due Ad Run Date
Copy Design Proof
Thursday, sent to (Monday)
Post Fri by noon)
General Ad Timeline

54. Social Media Process
{ A Guide to Social Media How To’s

55. • Self-Created by Social Media Directors
Facebook Updates • Sent from Client to push on our
facebook
• Self-Created by Social Media Directors
Twitter “Tweets”
• Sent from client to push on our twitter
Facebook/Twitter • We can create a facebook page for the
Creations client
Social Media we offer

56. All current social media is gratuitous with
other forms of Marketing and Advertising.
Pricing

57. Front Office gives Traffic gives initial
Client comes in
order to traffic copy to copy editors
Front Office Enters
Copy Finalizes Copy
Client assigned Sales timeline into
and sends to traffic
basecamp
Sales Enters Copy
Sales confirms Traffic Delivers to
and Image on
timeline w/ Traffic Social Media
Basecamp
Social Media pushes
Sales Places order
Sales Obtains Copy out facebook
with Front Office
updates and tweets
General Social Media Process

58.  Copy has a 72 hour turn around time
 Social Media has a 24 hour turn around time to begin
pushing out material.
 Generally fast turn around time for quick
marketing/advertising.
 Copy and dates can not be on Friday or Monday (This
can push the timeline)
Social Media Timeline Notes

59. Social Media
Copy Final Turn In
Pushed Out
(72 Hours) (1 Day)
(1 Day)
Oct 4th Oct 5th Oct 6th
Process Timeline Example

60. What if? Scenarios
and Dilemmas
{ A Quick Guide on “What to do” when something
goes array.

61.  Client is Late on delivering Copy, what do?
 Notify of possible push back in finalized order
 Modify Order
 This can be eliminating items, or doing a different
marketing approach to alleviate the soon
approaching deadline
 Cancel Order
 NOTE: Always check with Traffic and
Design on new dates to ensure designers
have time to complete the already pushed
back dates
Client

62.  Sales misses a deadline, what can you do?
 Notify Sales of missed deadline
 Sales can offer additional supplementary
marketing to make up for their mistake
 Always apologize and notify the client when
deadline is missed. Sometimes the client doesn’t
realize it either!
 Copy Missed and/or not proofed correctly
Sales

63.  Order is Lost
 Overbooked an Item
 Missed Deadline
 Front Office needs to put in order only
 Items were missed with Copy Center puts in orders
 Front Office overbooked, and had to push back a
banner 2 weeks. Sales offered free Lubar screen in an
effort to
 Minimize loss on profit of the banner
 Allows more advertisement vs. a discount
 Value vs. customer service oriented
Front office

64.  Designer is late on a proof, what do?
 Make sure the designer notifies Sales
 Sales can confer for a new proof date
 Sales can also notify to explain to client and
propose new proof date and/or off additional for
make up in time.
design