1. Our Business Plan
Speaking and Writing 3
Group C

2. Cover Page
・ Aizu Game Company
・ Aizu-Wakamatsu Ikkityou Turuga
・ 0242-xx-xxxx
・ Takazumi Tanaka

3. Executive Summary
A. Company name and type
Aizu Game Company. Our company publishes a game magazine.
B. Goals or objectives of the plan
We offer the latest gaming information to the people, and our purpose is to contribute to the
sales improvement of the game industry.
C. How the plan will be implemented
As a foothold, I lay in stock of the information of the game and gather them up
and publish Aizu University as a magazine.
The source of funds is advertisement charges.
D. Effect of the plan on the business
If we publish a magazine written about a game, information is spread out to the
people and leads to the sales improvement of the game industry.
A. Business Name: Aizu game magazine
B. Amount of money needed A total of 50,000,000 yen
C. How the money will be used
The salary of the employee, print charges, the maintenance cost of the company
of the magazine.
D. Effect of the money on the business
If there is not a fund, I cannot publish a magazine. If funds are enough, the
pages of the magazine increase and can attach the appendixes.

4. The Business: Description of the Business
What your business is, or will be if it is a start­up situation?
I assume Aizu University a foothold. I contract with each game company
and collect the information that is necessary for a magazine.
I distribute a role every post in a company and make an article. I make
them a magazine in a mass.
How you plan to run it?
Firstly we make a marketing research and gather up investigation, them
what kind of game there is and publish a magazine.
Why you think it will be successful?
In late years the game industry spreads on a global scale, and many
people are interested in a game.
The business succeeds if I publish a magazine to handle about the game.
In addition, I can get advertisement charges from the other companies if I
prepare the page of the advertisement into the magazine, and the source
of revenue is stable.

5. Industry Analysis
Is it a fad?
Game in itself has the fashionableness, but a game magazine does not
have it.
Is it seasonal?
I let you go through in a year and, regardless of a season, am stable.
Is it increasing or decreasing?
There is the market in a growth supposition still more.
Does it simply grow with the population?
I do not grow up with the population. I depend on the life level of the
country and a technical level.
Is the market always there, always the same?
Markets are the always same.
What are the factors affecting the growth of the market, and of market
share?
The life level of the country has an influence on the market. In addition,
the number of game production companies of the country affects it, too
Where are they located?
A developed nation is a market for the master that a technical level and
life level are high.
How large is the market? World Wide
What are their characteristics?
The game production company is different in the preference for the game
of the nation by a country, too. So the market has to be careful in the

6. tendency to growth.
Who are the potential customers for the business' product or service?
A youth is the center mainly. However, the adults and old men for
rehabilitation become a customer recently, too.
Vision Statement
Five years later, I aim at the magazine known to people in Japan.
At first securing a stable customer and income source of the beginning is
aimed.
I make a contract with as possible many companies and obtain much
information.
Vision Trigger
We always aim for offering the latest correct information for you who like
a game.

7. Business Operations
A.
Marketing
Marketing can be described using the basic marketing functions:
product, price, place and promotion.
Product:
I edit a magazine in the University of Aizu, and sell it by consigning it
to a chapel.
Price:
I estimate an amount of money that I matched personnel expenses or
trust expense with, and I fix a price at yuan in it.
I do 250 yen that are the price level of other companies in an aim.
Place:
I build it in the Aizu­Wakamatsu.
Promotion:
In the newspaper company of the magazine of oneself have put an
advertisement, and give the popularity.

8. B.
Competitive Analysis
Our main rival is "Famitu" and "Gemadia".
Our good point for them is height of the ability for intelligence.
On the contrary, the weak point of us is not very well known.
It is a characteristic that our company has high ability for intelligence in
comparison with them.
In addition, I carry out a questionnaire to meet the demand of the
customer to win competition with them.
C.
Legal Structure
In preparing this section you should cover these areas
1.
The president has all proprietary rights.
2.
The president owns the assets of the company.
3.
The officer watches work of the president, and the employee
keeps each power balance by watching the work of the officer.
D.

9. Management Expertise
In preparing this section, you should cover
1.
I studied business administration by self­education after graduation in
University of Aizu.
2.
I committed a university after graduation in an editorial department
of the information paper.
3.
The salary of the executive officer is considerably higher than a
general employee.
On the other hand, the responsibility is heavy in comparison with
the general employee so that it is left an important role of the
management of the company.
4.
I can receive the support from the company by making a contract with
a company.
E.
Support Personnel
In preparing this section you should cover describe in general
terms your personal needs.
The person who know a lot of people who has a connection with other
companies.

10. VI Introduction to Financial Planning
The purpose of our company compiles the information of the game to
progress every day and publishes a magazine, and it is to sell it to
people.
１. Sources of Information:
The source of information of our company is a game making
company.
2.Real estate agents
Our company intends to have Aizu University cooperate
3.Accountants and/or bookkeepers
We employ a specialized employee and leave accounts, the work of the
account book
4.Major suppliers
The source of supply of the main fund is the company which I put on the
column of the advertisement of the magazine.
Accounting System
Because I intend to employ many employees, our company needs many
accounts.
I perform the salary to the employee including a swing.
I write expense, the personnel expenses that sales of the month, the
publication of the magazine cost for the financial statements mainly.

11. I think about money, and the movement means on the work is reduced as
much as possible. In addition, I intend to participate positively if there are
events to be connected with work. I specify the money that I spent on
work finely out of necessity.
VII
Summary
Our company takes up various games with a magazine, we work hard to
lay in stock of information quickly to have the people of a wide age group
read.
In addition, I strengthen cooperation with the game company not to be
defeated by the other companies and can facilitate acquisition of the
information.

12. VIII. Supporting Documentation
1.Resume
The main ability that is necessary for our company is ability to edit
information to put on a magazine, artistic ability to make the picture
which the person who watched a magazine can enjoy, communicative
competence to make friends with a fellow worker.
2.Letter of Intent
When covenanting with our company, the information received from
client's company in our game magazine is carried. More goods a client
would like to advertise in people are carried in a magazine. It requires the
advertisement rate, but I never make them waste.
Letter of Recommendation
s1170023 Naruki Shirai
s1170027 Takazumi Tanaka
Newspaper and Magazine Clippings
I use the media such as a television commercial or the newspaper to have
people know the product of our company. The contents are a product of
our company being a magazine dealing with a gaming information, a
price, sale dates.
Additional Relevant Information Supporting Your Business
Our company has University Of Aizu cooperate and intends to solve
problems such as the office construction.