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Social Media and PR at SMX 2012

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shapira marketing
shapira marketing

How to Use Social Media Effectively for PR at SMX Israel

EducaçãoNegóciosTecnologia
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How to Use Social Media Effectively for PR SMX Israel January 15, 2012
Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nancy Shapira-Aronovic ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
shapira marketing ,[object Object]
Why is Social Media Important for PR ,[object Object],[object Object]
Who is Using Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
How Important is Social Media for PR? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Growth of Social Media Use for PR
Journalists are Using Social Media ,[object Object],[object Object],[object Object]
Why Do Journalist prefer social media? ,[object Object],[object Object],[object Object]
PR 1.0 and 2.0 ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object], Old PR Rules
New Rules of PR ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],The Differences between PR 1.0 and PR 2.0 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Key Elements of PR 2.0 ,[object Object],[object Object],[object Object],[object Object]
Key Elements of PR 2.0 ,[object Object],[object Object],[object Object],[object Object]
What this means for PR: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Before and After
Facebook for Journalists
Twitter for Journalists
LinkedIn for Journalists
Google+ for Journalists
What’s next? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Social Media Press Release
Maximize your PR Distribution Using Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Social Media Tools ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media Press Release Distribution Services ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Platforms to Connect Journalists and PR professionals ,[object Object],[object Object],[object Object],[object Object]
Social Media Monitoring/Optimization Tools ,[object Object]
Social Media Learning Resources ,[object Object],[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Social Media and PR at SMX 2012

Notas do Editor

  1. Quality to Quantify Buyer Persona PR for your website
  2. Social networks influencing the marketing model which is evolving
  3. Not have a Blog Not have Twitter
  4. Use Screen Cap instead of link